High ticket copy swipes/examples?

Nick Brighton · 08-16-2011, 07:08 AM

Hey guys,

Although I'm no rookie to copywriting anymore, I rarely come across clients or projects with a really high ticket product to sell (high ticket being $2000k +)

I understand the basics of building value, but I was wondering if any of you have some examples of a sales piece that is selling a high ticket product or service, and one that really conveys the value.

I just want to see how others are approaching this level of selling high ticket stuff... as I haven't seen many high end offers for a long time.

In fact, the last "high ticket letter" I remember seeing was Kern's Mass Control launch...

Cheers in advance,

Nick

ewenmack · 08-16-2011, 07:21 AM

If you go out of the internet marketing space and into the financial newsletter offers, there are many to be found.

Best,
Ewen

Ansar Pasha · 08-16-2011, 11:52 AM

Nick, there was a sales letter I saw by Rich Schefren a few days ago pitching for his coaching.... it was "disguised" as a report, and it had a lot of great information in it too.

I think it was about 60 pages long, but I know coaching by him would cost a fortune too and still be well worth it - judging by the level of knowledge he gave away in the report. You're already aware that you're going to have to build some massive value, so at least you know what you're up against

If I can find it, I'll shoot you a PM. My desktop looks like a jungle right now.

Another letter you might find helpful would be Gary Bencevingas 100 seminar DVD's at Bencivenga 100 Seminar.

Ansar

Nick Brighton · 08-17-2011, 03:37 AM

Thanks guys...

Ansar, that's interesting that you mention the report method (as a presell.) I've seen this work before for a course Dan Gallapoo (Doberman Dan) was selling.

The report was essentially a long sales letter, with some tips thrown in.

It works well actually... just re-read a copy on my hard drive. Funny how we forget the basics sometimes

08-16-2011, 07:08 AM	#1
Nick Brighton Money Grows On Trees... War Room Member Join Date: May 2006 Location: In the trenches... Posts: 2,375 Thanks: 554 Thanked 525 Times in 235 Posts Contact Info	High ticket copy swipes/examples? Hey guys, Although I'm no rookie to copywriting anymore, I rarely come across clients or projects with a really high ticket product to sell (high ticket being $2000k +) I understand the basics of building value, but I was wondering if any of you have some examples of a sales piece that is selling a high ticket product or service, and one that really conveys the value. I just want to see how others are approaching this level of selling high ticket stuff... as I haven't seen many high end offers for a long time. In fact, the last "high ticket letter" I remember seeing was Kern's Mass Control launch... Cheers in advance, Nick
	Confessions of a $94,000 Freelance Writer - How To Make a REAL Income From Freelance Writing At Home. Click Here For Details >>>

08-16-2011, 07:21 AM	#2
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: High ticket copy swipes/examples? If you go out of the internet marketing space and into the financial newsletter offers, there are many to be found. Best, Ewen

08-16-2011, 11:52 AM	#3
Ansar Pasha Warrior Marketing Join Date: Aug 2007 Location: Gold Coast, Australia Posts: 187 Thanks: 108 Thanked 44 Times in 37 Posts	Re: High ticket copy swipes/examples? Nick, there was a sales letter I saw by Rich Schefren a few days ago pitching for his coaching.... it was "disguised" as a report, and it had a lot of great information in it too. I think it was about 60 pages long, but I know coaching by him would cost a fortune too and still be well worth it - judging by the level of knowledge he gave away in the report. You're already aware that you're going to have to build some massive value, so at least you know what you're up against If I can find it, I'll shoot you a PM. My desktop looks like a jungle right now. Another letter you might find helpful would be Gary Bencevingas 100 seminar DVD's at Bencivenga 100 Seminar. Ansar
	Get Full Length, Professional, Persuasive Sales Copy (Proof Inside) For... $150?! -> Click Here <-

08-17-2011, 03:37 AM	#4
Nick Brighton Money Grows On Trees... War Room Member Join Date: May 2006 Location: In the trenches... Posts: 2,375 Thanks: 554 Thanked 525 Times in 235 Posts Contact Info	Re: High ticket copy swipes/examples? Thanks guys... Ansar, that's interesting that you mention the report method (as a presell.) I've seen this work before for a course Dan Gallapoo (Doberman Dan) was selling. The report was essentially a long sales letter, with some tips thrown in. It works well actually... just re-read a copy on my hard drive. Funny how we forget the basics sometimes
	Confessions of a $94,000 Freelance Writer - How To Make a REAL Income From Freelance Writing At Home. Click Here For Details >>>