Facebook ad tip #1

ewenmack · 08-22-2011, 04:35 AM

Always make it for one country only.

Say you placed your ad in USA, Canada, UK, Australia, NZ,
you won't find out which country performs best.

The worst performers drag down your top performers.

The average click thru is 0.02% and therefore is a good benchmark.

Two reasons why the difference in response rates between countries.

Each country has had different levels of ad exposure to similar offers
and therefore respond differently.

Next reason is the time of day or night it's running.

One marketer discovered his buyers only came in the morning.

So he flicked the switch off at midday.

Best,
Ewen

laurenceh · 08-22-2011, 05:05 AM

Sensible tip here Ewen.

To expand I've always found it's best to test and tweak one ad component at a time.

For example, if you try a different headline coupled with a different ad image and increase your response rate by 1% how will you know which new component made the difference?

It could of course in some cases be the combination of the two but you won't know unless you try each tweak individually.

Probably obvious to most on the forum but thought I'd mention it for the beginners.

Crystal_Jobs · 08-22-2011, 08:28 AM

Hey Ewenmack.

Thanks for the tip.

I guess what you are saying is "always split your campaign - one country at a time" and not choose any country.

Am I right?

garyv · 08-22-2011, 09:33 AM

Great tip - Thanks!

ewenmack · 08-22-2011, 02:21 PM

Quote:

Originally Posted by Crystal_Jobs

Hey Ewenmack.

Thanks for the tip.

I guess what you are saying is "always split your campaign - one country at a time" and not choose any country.

Am I right?

Yes correct.

Two of the biggest names in internet marketing bundled countries
together until their new ad manager corrected this mistake.

They saved on their ad costs and got higher performance
from changes to each country's ad.

Best,
Ewen

globalaffiliate · 08-22-2011, 05:49 PM

Nice Tip - may I also add:
Using an image of a person in your Facebook ad has been known to get more clicks.

accelbus · 08-22-2011, 07:36 PM

Good call on the timing. We definitely need to pay very close attention to localization/timzones. Also consider appealing to different regions cultures and tastes!

RHert · 08-22-2011, 08:11 PM

Quote:

Originally Posted by globalaffiliate

Nice Tip - may I also add:
Using an image of a person in your Facebook ad has been known to get more clicks.

Facebook is a social media. They want to be able to see who they're talking with, working with, etc.

mongsky · 08-23-2011, 12:08 AM

great tips
very handy
i've also noticed on face book that some company have different account for different location (country) that way they can isolate or specialize their promos & ads on that particular region.

Izzy9 · 08-23-2011, 05:32 AM

Thanks for sharing. I agree. I used to think I can target so many countries all at one time but experience taught me otherwise. It's better to focus on your target country so that you can start converting rather than being overly ambitious and finding no luck at all.

08-22-2011, 05:05 AM	#2
laurenceh HyperActive Warrior War Room Member Join Date: Jul 2009 Location: Bedfordshire Posts: 467 Thanks: 101 Thanked 78 Times in 61 Posts	Re: Facebook ad tip #1 Sensible tip here Ewen. To expand I've always found it's best to test and tweak one ad component at a time. For example, if you try a different headline coupled with a different ad image and increase your response rate by 1% how will you know which new component made the difference? It could of course in some cases be the combination of the two but you won't know unless you try each tweak individually. Probably obvious to most on the forum but thought I'd mention it for the beginners.
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08-22-2011, 08:28 AM	#3
Crystal_Jobs Active Warrior Join Date: Jun 2010 Posts: 61 Thanks: 6 Thanked 14 Times in 12 Posts Contact Info	Re: Facebook ad tip #1 Hey Ewenmack. Thanks for the tip. I guess what you are saying is "always split your campaign - one country at a time" and not choose any country. Am I right?
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08-22-2011, 09:33 AM	#4
garyv Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , . Posts: 1,757 Thanks: 498 Thanked 1,043 Times in 466 Posts	Re: Facebook ad tip #1 Great tip - Thanks!
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08-22-2011, 05:49 PM	#6
globalaffiliate Warrior Member Join Date: Jun 2011 Location: Scottsdale, AZ Posts: 9 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Facebook ad tip #1 Nice Tip - may I also add: Using an image of a person in your Facebook ad has been known to get more clicks.
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08-22-2011, 07:36 PM	#7
accelbus Warrior Member Join Date: Aug 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Facebook ad tip #1 Good call on the timing. We definitely need to pay very close attention to localization/timzones. Also consider appealing to different regions cultures and tastes!
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08-22-2011, 04:35 AM	#1
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Facebook ad tip #1 Always make it for one country only. Say you placed your ad in USA, Canada, UK, Australia, NZ, you won't find out which country performs best. The worst performers drag down your top performers. The average click thru is 0.02% and therefore is a good benchmark. Two reasons why the difference in response rates between countries. Each country has had different levels of ad exposure to similar offers and therefore respond differently. Next reason is the time of day or night it's running. One marketer discovered his buyers only came in the morning. So he flicked the switch off at midday. Best, Ewen

08-23-2011, 12:08 AM	#9
mongsky Active Warrior Join Date: Jul 2011 Posts: 35 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Facebook ad tip #1 great tips very handy i've also noticed on face book that some company have different account for different location (country) that way they can isolate or specialize their promos & ads on that particular region.

08-23-2011, 05:32 AM	#10
Izzy9 Active Warrior Join Date: Aug 2011 Location: Asia Posts: 66 Thanks: 7 Thanked 4 Times in 4 Posts	Re: Facebook ad tip #1 Thanks for sharing. I agree. I used to think I can target so many countries all at one time but experience taught me otherwise. It's better to focus on your target country so that you can start converting rather than being overly ambitious and finding no luck at all.