looking for copywriter to improve my copy(now at 2% conv)

theshkay89 · 01-09-2009, 10:37 AM

hey there..looking for a copywriter to improve my copy which is currently converting at 2.23%.

right now people see my salescopy where i push them to click a order button and when they go there i give them a free 1 on 1 consultation where my coaches close them.

its ok...but we get alot of freebie seekers looking to make full use of the 2 hour private consultation which wastes alot of my coaches time.

wanna remove the offline selling and close them online and save my coaches time as well as remove the freeloaders.

will of course have to make the salescopy more convincing,offer additional bonuses,etc,etc.

copywriters with experience writing in dating,persuasion,hypnotism, influence type of niches preferred..

Cherilyn Woodhouse · 01-09-2009, 12:17 PM

My guess is, if all you're getting is freebie seekers, you've focused your letter only on lead generation so far. You probably could make this work, and boost your conversion rate while still offering the free consultations - but you would definitely have to better qualify your prospects first.

It is obvious from your results that qualifying is your biggest stumbling block. First, it is normal to get freebie seekers for an offer like that, but you should be trying to weed them out with your copy. Then, you need to take a look at how you're closing them. You could actually be weeding out the serious buyers with your closing method on the landing page.

Third, and perhaps most importantly, you need to take a look at your coaches closing process. Over the phone sales should have a higher closing rate than 2.23% with good warm leads.

And take a look at the amount of coaching you're offering for free... Try 30 minutes instead. You could be turning off some buyers right there. A full two hours is a lot of their time to tie up... And it frees up time for your coaches to try and close other people. Think about it.

Of course, you could just close in the salesletter (which is harder with a high-end service, but doable) but you have to weigh your options here before diving in. This system could work better for you - IF it were properly optimized.

- Cherilyn

Collette · 01-09-2009, 03:42 PM

I agree with Cheryl - two hours is overkill. If a prospect is seeking to evaluate the quality of your coaching service, they should be able to ascertain that quality in the first 15 minutes. If the prospect doesn't make that visceral connection within 30 minutes, it's unlikely that they're going to make it in 2 hours.

When I have my first, free initial consultation with prospects, they frequently tell me something along the lines of "I've learned more from you in the first 10 minutes than from anyone else I've talked to." Those prospects usually become clients.

Prospects who go for a freebie offer in services fall into 2 categories:

1) Those who have already decided they want the kind of service you provide, are interested in you as a provider, and who just need to logically "justify" their decision, and

2) Freebie seeking looky-loos.

Without seeing your site, I suspect your problem lies somewhere along the spectrum of these four things: Either your coaches need additional sales training re closing techniques, or your site doesn't deliver credibility to your visitors, or the perceived risk of purchase is too great for your visitors, or a combination of all three.

A couple of suggestions:

- beef up your site with more free, credibility-building information (articles, quizzes, blog, etc). This may keep more of the complete freebie-seekers out of your contact loop, as well.

- limit your free consult to 30 minutes.

- if you're charging an annual-type fee, offer a first session Money-Back Guarantee to buyers. If they don't think their first session is worth what they paid, they get an immediate full refund

- offer a free trial period of the coaching service, say 30 or 60 days before their card gets charged (or a full refund within the trial period if you charge up front)

Obviously, the last two suggestions put the onus on you to deliver a great product. But that's not a bad thing.

In this economy, buyers are still buying - but they are very value-conscious. They will pay good money for a product or service - but they want to be damn sure they're getting value for their money. If the consumer is convinced that his money is being well-spent, he will happily hand over his wallet without a murmur.

Businesses that deliver great value to their customers will prosper. Businesses that don't, won't.

01-09-2009, 10:37 AM	#1
theshkay89 Active Warrior Join Date: Nov 2008 Posts: 31 Thanks: 0 Thanked 1 Time in 1 Post	looking for copywriter to improve my copy(now at 2% conv) hey there..looking for a copywriter to improve my copy which is currently converting at 2.23%. right now people see my salescopy where i push them to click a order button and when they go there i give them a free 1 on 1 consultation where my coaches close them. its ok...but we get alot of freebie seekers looking to make full use of the 2 hour private consultation which wastes alot of my coaches time. wanna remove the offline selling and close them online and save my coaches time as well as remove the freeloaders. will of course have to make the salescopy more convincing,offer additional bonuses,etc,etc. copywriters with experience writing in dating,persuasion,hypnotism, influence type of niches preferred..

01-09-2009, 12:17 PM	#2
Cherilyn Woodhouse Formerly Cherilyn Lester War Room Member Join Date: Aug 2005 Location: Chilliwack, BC, Canada Posts: 2,215 Blog Entries: 1 Thanks: 78 Thanked 257 Times in 67 Posts Social Networking Contact Info	Re: looking for copywriter to improve my copy(now at 2% conv) My guess is, if all you're getting is freebie seekers, you've focused your letter only on lead generation so far. You probably could make this work, and boost your conversion rate while still offering the free consultations - but you would definitely have to better qualify your prospects first. It is obvious from your results that qualifying is your biggest stumbling block. First, it is normal to get freebie seekers for an offer like that, but you should be trying to weed them out with your copy. Then, you need to take a look at how you're closing them. You could actually be weeding out the serious buyers with your closing method on the landing page. Third, and perhaps most importantly, you need to take a look at your coaches closing process. Over the phone sales should have a higher closing rate than 2.23% with good warm leads. And take a look at the amount of coaching you're offering for free... Try 30 minutes instead. You could be turning off some buyers right there. A full two hours is a lot of their time to tie up... And it frees up time for your coaches to try and close other people. Think about it. Of course, you could just close in the salesletter (which is harder with a high-end service, but doable) but you have to weigh your options here before diving in. This system could work better for you - IF it were properly optimized. - Cherilyn
	Take your product from idea to profit in less than 90 days! Work with me to develop and implement a step-by-step plan for success! Coaching & Consulting @ BCWebMedia.com Last edited by Cherilyn Woodhouse; 01-09-2009 at 12:19 PM. Reason: had another thought...

01-09-2009, 03:42 PM	#3
Collette Advanced Warrior War Room Member Join Date: Aug 2008 Location: alicubi super pluvia Posts: 780 Thanks: 236 Thanked 511 Times in 259 Posts	Re: looking for copywriter to improve my copy(now at 2% conv) I agree with Cheryl - two hours is overkill. If a prospect is seeking to evaluate the quality of your coaching service, they should be able to ascertain that quality in the first 15 minutes. If the prospect doesn't make that visceral connection within 30 minutes, it's unlikely that they're going to make it in 2 hours. When I have my first, free initial consultation with prospects, they frequently tell me something along the lines of "I've learned more from you in the first 10 minutes than from anyone else I've talked to." Those prospects usually become clients. Prospects who go for a freebie offer in services fall into 2 categories: 1) Those who have already decided they want the kind of service you provide, are interested in you as a provider, and who just need to logically "justify" their decision, and 2) Freebie seeking looky-loos. Without seeing your site, I suspect your problem lies somewhere along the spectrum of these four things: Either your coaches need additional sales training re closing techniques, or your site doesn't deliver credibility to your visitors, or the perceived risk of purchase is too great for your visitors, or a combination of all three. A couple of suggestions: - beef up your site with more free, credibility-building information (articles, quizzes, blog, etc). This may keep more of the complete freebie-seekers out of your contact loop, as well. - limit your free consult to 30 minutes. - if you're charging an annual-type fee, offer a first session Money-Back Guarantee to buyers. If they don't think their first session is worth what they paid, they get an immediate full refund - offer a free trial period of the coaching service, say 30 or 60 days before their card gets charged (or a full refund within the trial period if you charge up front) Obviously, the last two suggestions put the onus on you to deliver a great product. But that's not a bad thing. In this economy, buyers are still buying - but they are very value-conscious. They will pay good money for a product or service - but they want to be damn sure they're getting value for their money. If the consumer is convinced that his money is being well-spent, he will happily hand over his wallet without a murmur. Businesses that deliver great value to their customers will prosper. Businesses that don't, won't.