How To Become A Good Copywriter

[Raydal]

So you want to be a copywriter. Congratulations!

Copywriting is considered one of the most
essential online marketing skills that any marketer could have.
Even if you have the hungriest market you still need the power
of words in order to sell your product or service. There is
scarcely any other area of writing where the power of the pen and
the power of persuasion come together more effectively than in
advertising copy.

But the question is how do you become the best
copywriter that you can be? How can you reach beyond the
mediocre to excelling at your craft?
I would like to list below what I consider the most important elements
that go into making a good copywriter.

1. Copy great copywriters. Yes, one of the best ways you can
become a good copywriter is by copying the Master. It’s the same
principle of ‘beholding and becoming changed, and as the saying goes
“birds of a feather flock together”. The more you read someone, the
more the words filter into your mind and the more you become like them.
It's a matter of reading what you would like to write like. So the
more great copy you read, the more great copy you’ll write.

2. Learn the principles of writing well. Keep in mind that
copywriting is copy-writing. There is no way you can become a
great copywriter without learning how to write, how to use the
language, and how to engage the reader. This involves learning
the principles of grammar, how to structure a sentence, the
elements of style, flow, and cadence—in fact, all the elements
that go into good writing. Many people overlook the importance
of learning how to write well while they are learning how to write
persuasively. But in order to be persuasive, you must be able
to use the elements of style and grammar to communicate to your
readers.

3. Study marketing. In order to write persuasively
you must be able to understand the audience to whom you are
writing. Good copywriting is not only made up of persuasive
writing but it is also made up of persuading the right people.
In order to persuade people you must understand their feelings,
attitudes and values. In other words, you must be able to
scratch where it itches. This is one of the reasons why it is
very important that you specialize in one area so you can
understand your audience so well that you’re able to write to
them as though you're writing to a friend.

4. Study successful ads. Not only would you want to study
successful copywriters but you also want to study advertisements
that have been very successful in the past. As you study these
advertisements you would come to realize what works and what does
not work in a particular market. Not only would you be able to model
your own advertising from these advertisements but you also can get a
feel for what successful copywriting is all about. This principle can be
applied to any other market, where you study what works in the past in
order to influence your work in the future.

5. Get your writing critiqued by others. It doesn't
matter how good a copywriter you are, every writer has blind
spots and therefore need to have their work reviewed and
assessed by others. Especially when you’re just starting out
you may need a mentor or coach or someone who has enough
experience so that they can evaluate your copy. This is not a
place for big ego. It is the simple fact that it doesn't matter
how good a writer you are there are times when, because of being
so close to your own work, you will not be able to see the
mistakes that you have made and therefore you need another
critical eye in the equation. So it is well if you have another
person or a group of other copywriters who are more experience
than you to review your work and suggests ways in which you can
improve it.

6. Stay informed. Even doctors who have to study
for seven years and more before they can receive a license have
to stay abreast by reading journals and take refresher courses.
The same thing applies to copywriters as well. You must be
subscribed to the latest direct-marketing news and the top
newsletters. Even though the principles of marketing may be the
same there are new techniques and application that other
copywriters can privy you to. Especially online where new
techniques and technologies are being introduced.

7. Read,read, read. Even if you decide to specialize in one area you
need to read widely and generally. You can never tell when you
would need an idea that you can include in your copy. And you
also want to be aware of popular trends in media so that you can
tie these in with your copy. You can't isolate yourself to any
one area simply because you specialize in that area. If any
type of writers need a general education it is a copywriter.
You need to stay aware of what's going on in your market and
also what's going on in the world at large. Simply because you
would be able to match the information you get there with your
marketing message and often you can use this information as a
springboard to get your users attention.

8. Practice,practice, practice. Writing is a discipline. But the only way
you can get better at writing is to write continually, even when
you don't feel like writing. This doesn't mean that you have to
keep writing all day but you should write often enough so that
you develop the discipline to write even when you don't feel
like writing. You’ll find the more you write the easier it will
become. As you develop this discipline you would realize that
writing will become more rewarding. You need to find a place,
environment and a time of day that best suits you. But the more
regularly you write the easier the process would become for
you.

So there you have it. These are the steps you can follow
to sharpen your copywriting skills. And when you knock one out
of the park always remember to reward yourself. Don’t wait for
anyone else to pat you on the shoulder. Yes, you deserve an ice cream!

-Ray L.,

[cristina12]

It is an excellent post. The information you have provided is very useful. A person who would like to become a copywriter can start better from your relevant information. I am well satisfied from your all points.
_____________

cristina12

[ExtTrail2]

Raydal is correct. Practive, practice, practice. It is the only way to become proficient in anything, especially writing.

[MaskedMarketer]

Originally Posted by Raydal

2. Learn the principles of writing well. Keep in mind that
copywriting is copy-writing. There is no way you can become a
great copywriter without learning how to write, how to use the
language, and how to engage the reader. This involves learning
the principles of grammar, how to structure a sentence, the
elements of style, flow, and cadence—in fact, all the elements
that go into good writing. Many people overlook the importance
of learning how to write well why they are learning how to write
persuasively. But in order to be persuasive, you must be able
to use the elements of style and grammar to communicate to your
readers.

I agree many people overlook this fact. The marketing, emotional triggers, "catchy" headlines, mean nothing if you can't construct a well written sentences that flows naturally. I have ADD and once you break my state, thats it, im gone! lol

Thanks for the tip!

[webwritingexpert]

I must say these are basics for anyone who wishes to start learning to be a successful copywriter. And it comes from someone who has lots of experience, credibility and reputation. I very much appreciate the gesture by Ray. Thanks a ton. Ron.

[MisterEThoughts]

This was great. Especially, for a Newbie Copywriter like myself. Thank you for sharing.

[RickGueli]

In my experience, the SHORTEST way to become a great copywriter is:

1- Create a product yourself, and make sure you give 200% of yourself into creating said product. That way, your confidence and unwavering belief in the product will show in your copy.

2- Form an "anchor" point in your mind of the place of confidence you wrote your copy from...

3- REVISIT this mental "place" when you write copy for other clients' products and services. Of course, the caveat is review their product first hand until you absolutely believe them to be of incredible value.

I have come across many a salesletter that was not all "hype" and power-wordy, but because the PRODUCT itself was so incredibly valuable, it practically sold itself.

Infact, I believe Gary Bencivenga pointed this out in one of his bullets... and... the late Gary Halbert (r.i.p.) mentioned how he'd turn down 9 in every 10 offer for writing that he got. I think I know why...

Rick

[MaskedMarketer]

Originally Posted by RickGueli

1- Create a product yourself, and make sure you give 200% of yourself into creating said product. That way, your confidence and unwavering belief in the product will show in your copy.

Great addition to this topic! I agree so much with putting 200% into the product. Some people say the product is less important than the copy- i disagree with that.

They are both important, but if you have a good product, you can always sell more to your customers. If your product isn't good, you'll probably have to keep getting more new customers. and you're right about having confidence in the product and showing in the copy. confidence is needed, just like in selling in the real world.

When I did sales in the real world, we would never hype.
We did take away's and posturing/position for the most effect. And we sold 10k coaching packages and it worked pretty well. Hype copy doesn't stand out anymore-imo. I think the Rich Jerk's stands out pretty well- and works for him

[Sarah Johnson]

Thanks for the post. I agree that you should follow great copywriters and great copy. I mean, it is called "copy"writing. Don't plagiarize, but do copy the techniques of the great...both the writers and the writen.

~Mrs. Johnson

[htweed]

These are all great and essential ideas. A technique I was taught was to actually rewrite particularly successful parts of your favorite writer's pieces. This way you get used to the flow and style of the writer more intimately and will have more success employing his or her techniques in your own writing.

[behanj]

Thank you for your excellent post.
The beauty of it is that you demonstrate excellent writing skills whilst outlining what it takes to become a great copywriter.

[Raydal]

Originally Posted by behanj

Thank you for your excellent post.
The beauty of it is that you demonstrate excellent writing skills whilst outlining what it takes to become a great copywriter.

It's interesting that you should mention this because I was just trying out
the Dragon Natural Speak software by "speaking" this article. It may turn
out a little different to how I would "type-write". This was my first attmept
at seriously doing any writing this way.

I'm still getting use to speak-writing.

Thanks!

-Ray Edwars

[Dean Dhuli]

Originally Posted by Raydal

It's interesting that you should mention this because I was just trying out
the Dragon Natural Speak software by "speaking" this article. It may turn
out a little different to how I would "type-write". This was my first attmept
at seriously doing any writing this way.

I'm still getting use to speak-writing.

Thanks!

-Ray Edwars

You reminded me that even I have to try Dragon Naturally Speaking. Now, where did I keep that damn CD!

[Christie Love]

Thanks for the reminders Ray. Each of your points are extremely important in learning to write effective copy. I will keep this list an remember to review it from time to time.

[jayden.fellze]

Wow... Great Post. You really nailed the essentials of copy writing. Your tips are worth giving due credit for being very detailed and comprehensive. I think the first thing that every aspiring copy writer should remember is that copywriting is much more than just writing. It is the art of connecting with people through your words. Copywriting requires us to understand what people want and then, working according to it.

[he_august]

After i read this post, I realize that it's very hard to become a copywriter ... maybe i'll start learning from your post :> Thanks for the great post...

[perfecthomebuz]

One can not continue to depend on ghostwriters all the time. Your article is a eye opener to help one become a writer.

Thanks.

Taiwo.