Web 2.0: Effectively Getting Your Sales Message Across

Ryan Dodson · 01-09-2009, 11:51 PM

Minisites have been my #1 method of marketing products and services over the years. Recently, though, I've decided to take one of my professional services and build a professional (web 2.0) website to better fit what I offer.

Being an avid user of minisites, I've never used anything other than a nice, long and compelling sales letter to get my message across in order to turn prospects into buyers.

I'm guessing a long sales letter won't do this time around, what with the new design styles & layout. After searching other professional websites, I really didn't find any of the "salesy" type stuff I'd find at a minisite. They all just get to the point and tell the prospective buyer who they are, what they do and what they offer. Obviously it works, but I don't want my well-written sales letter (that converts at 2-3%) to go to waste.

What are some ways of blending the two (short and to-the-point web copy + sales letter)? I'd like to hear your thoughts.

tajimd · 01-13-2009, 11:49 PM

Web 2.0 sites are known for the bold colors and flashy look. A hard punch line with good color combination can send the message across in a web 2.0 site.

Collette · 01-14-2009, 12:03 AM

Split-test your landing pages with a different response device on each. Let your response rate tell you which format your prospects prefer.

Use the one that works for you.

01-09-2009, 11:51 PM	#1
Ryan Dodson Advanced Warrior War Room Member Join Date: Mar 2007 Location: Washington, DC, USA. Posts: 542 Thanks: 22 Thanked 10 Times in 9 Posts	Web 2.0: Effectively Getting Your Sales Message Across Minisites have been my #1 method of marketing products and services over the years. Recently, though, I've decided to take one of my professional services and build a professional (web 2.0) website to better fit what I offer. Being an avid user of minisites, I've never used anything other than a nice, long and compelling sales letter to get my message across in order to turn prospects into buyers. I'm guessing a long sales letter won't do this time around, what with the new design styles & layout. After searching other professional websites, I really didn't find any of the "salesy" type stuff I'd find at a minisite. They all just get to the point and tell the prospective buyer who they are, what they do and what they offer. Obviously it works, but I don't want my well-written sales letter (that converts at 2-3%) to go to waste. What are some ways of blending the two (short and to-the-point web copy + sales letter)? I'd like to hear your thoughts.
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01-13-2009, 11:49 PM	#2
tajimd I am Legend War Room Member Join Date: Jun 2008 Location: Interweb Posts: 33 Thanks: 4 Thanked 4 Times in 4 Posts Social Networking Contact Info	Re: Web 2.0: Effectively Getting Your Sales Message Across Web 2.0 sites are known for the bold colors and flashy look. A hard punch line with good color combination can send the message across in a web 2.0 site.
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01-14-2009, 12:03 AM	#3
Collette Advanced Warrior War Room Member Join Date: Aug 2008 Location: alicubi super pluvia Posts: 780 Thanks: 236 Thanked 511 Times in 259 Posts	Re: Web 2.0: Effectively Getting Your Sales Message Across Split-test your landing pages with a different response device on each. Let your response rate tell you which format your prospects prefer. Use the one that works for you.