Would you believe, a website dedicated to direct mail control beaters

[ewenmack]

Buried in the dark shadows of the inter net,
comes a place where ad men and women of the direct response family
gather...

and be in awe of, like a child gazes at a starry night,
seeing what gets the checkout operator, the shoe store assistant
and the clever accountant to exert some extra energy...

to go spend some money they had no idea they were going to...

on a something, in which an adman made them do it...

all because of his images and written words.

Go enjoy!

And come back to tell your experience...please.

New Controls for Direct Marketing - David R. Yale, Direct Marketer

Best,
Ewen

[Joe Ditzel]

I love the coffee stain envelope!

[ewenmack]

Originally Posted by Joe Ditzel

I love the coffee stain envelope!

And who would of had the balls to send out the envelope covered in hand notes...

now that would be a great client to work with who passes that!

Best,
Ewen

[gjabiz]

Originally Posted by ewenmack

And who would of had the balls to send out the envelope covered in hand notes...

now that would be a great client to work with who passes that!

Best,
Ewen

THNAKS EWEN, great resouce. Your time spent finding these gems is appreciated. THANKS.

I call attention to this page on his site:

Direct Marketing Beginners: What You Need to Know

It is a mini lesson in direct response. From that page, this:

888888888888888
"Can you predict response rates? No. Even though seasoned direct marketers develop a good sense of what will work, there are always surprises. Concepts that work in one marketplace may not work in others.

Packages that look like winners sometimes fail. And packages that everyone is sure won’t do well, sometimes become champion performers.

There’s only one way to determine if a package will work: test it. Testing is the one of the most important ways to insure direct marketing success."
888888888888888

David Yale is a PRO. Thanks Ewen for the share.

gjabiz

PS. A good read on that page I linked to is: Fees for Creative Development

It gives a good answer to the question about copywriting fees.

[ewenmack]

Originally Posted by gjabiz

888888888888888
"Can you predict response rates? No. Even though seasoned direct marketers develop a good sense of what will work, there are always surprises. Concepts that work in one marketplace may not work in others.

Packages that look like winners sometimes fail. And packages that everyone is sure won’t do well, sometimes become champion performers.

There’s only one way to determine if a package will work: test it. Testing is the one of the most important ways to insure direct marketing success."
888888888888888

He backs up your recent post GJ, about not knowing.

Thanks for dropping in to comment, since you carry more weight to this
than me...

"this" being, steering ad people in the right direction.

Best,
Ewen

[John Broberg]

Did you see the accountant envelope?

It says, "Do not fold," but it looks folded!

David Yale cracks me up.

Folded "Do Not Fold" Letter

[Joe Ditzel]

Originally Posted by John Broberg

Did you see the accountant envelope?

It says, "Do not fold," but it looks folded!

I noticed that. How about the Russian stamp envelope with the airmail border? Classic.