When High End Conversion Experts Need A High Performing Headline, This Is What They Do...

ewenmack · 10-12-2011, 12:39 AM

Conversion Rate Experts were called in to get more
sales for SEOmoz suite of SEO tools.

One of the changes made was to the headline.

What is interesting is that it uses the same structure from one decades ago, titled...

------------------------------------------------
When Doctors Feel Rotten, This Is What They Do...
------------------------------------------------

Here's SEOmoz new headline...

---------------------------------------------------------------------
When eBay, Disney and Marriot Need SEO Help, This Is What They Do...
---------------------------------------------------------------------

Those headlines build authority to start with and the word "this" has
been part of winning email open rates, as seen in another thread.

There was more content added to the video and sales letter.

They cited Amazon sales page for their Kindle is long.
I added it up, it's over 10,000 words.

So while it's engaging, long is good.

These changes added an extra million $$'s, as told here...

How we made $1 million for SEOmoz

Best,
Ewen

footbag_man · 10-12-2011, 03:39 PM

great tip mate..

markpocock · 10-14-2011, 12:25 PM

Yeah these guys are worth following. Met them at the London System Seminar a couple of years ago.

Regarding the headline:

Would imagine Parris swiped the headline:

When Doctors Feel Rotten, This Is What They Do

when he wrote the following headline for his famous package:

How doctors stay well while treating sick people all day

Steve The Copywriter · 10-14-2011, 01:39 PM

Delighted you posted that article Ewen.

Because...

For years and years I've being saying to anybody who'll listen to me...

"Curiosity" Headlines work the best.

Do them well and they create the "itch" your target audience has just got to scratch.

(translation - more people read the pitch and buy).

Every Ad/Promo/Sales Letter I've ever written had a significant bump in response when I used or tested them against "non curiosity" headlines.

Steve

10-12-2011, 12:39 AM	#1
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 3,555 Thanks: 1,646 Thanked 2,634 Times in 1,213 Posts	When High End Conversion Experts Need A High Performing Headline, This Is What They Do... Conversion Rate Experts were called in to get more sales for SEOmoz suite of SEO tools. One of the changes made was to the headline. What is interesting is that it uses the same structure from one decades ago, titled... ------------------------------------------------ When Doctors Feel Rotten, This Is What They Do... ------------------------------------------------ Here's SEOmoz new headline... --------------------------------------------------------------------- When eBay, Disney and Marriot Need SEO Help, This Is What They Do... --------------------------------------------------------------------- Those headlines build authority to start with and the word "this" has been part of winning email open rates, as seen in another thread. There was more content added to the video and sales letter. They cited Amazon sales page for their Kindle is long. I added it up, it's over 10,000 words. So while it's engaging, long is good. These changes added an extra million $$'s, as told here... How we made $1 million for SEOmoz Best, Ewen
	If you liked what you just read and want some personal input from me, then this is what I've got for you here,...Clients are people under my protection. "you are nothing but a &^$&## genius" "Yea if it wasn't for him I wouldn't be putting a down payment on a 48' yacht next month." "Nobody can beat him"**

10-12-2011, 03:39 PM	#2
footbag_man Fergal Downes War Room Member Join Date: Jan 2009 Location: Bishopstown, County Cork, Ireland Posts: 504 Blog Entries: 3 Thanks: 162 Thanked 214 Times in 143 Posts Social Networking Contact Info	Re: When High End Conversion Experts Need A High Performing Headline, This Is What They Do... great tip mate..
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10-14-2011, 12:25 PM	#3
markpocock HyperActive Warrior Join Date: Nov 2007 Location: Bude, Cornwall , United Kingdom. Posts: 151 Thanks: 4 Thanked 61 Times in 43 Posts Social Networking	Re: When High End Conversion Experts Need A High Performing Headline, This Is What They Do... Yeah these guys are worth following. Met them at the London System Seminar a couple of years ago. Regarding the headline: Would imagine Parris swiped the headline: When Doctors Feel Rotten, This Is What They Do when he wrote the following headline for his famous package: How doctors stay well while treating sick people all day
	"You're One Good Sales Letter Away From Massive Success" Mentored by 2 A-List Copywriters - David Garfinkel & Parris Lampropoulos www.markpocock.com

10-14-2011, 01:39 PM	#4
Steve The Copywriter Ads That Work War Room Member Join Date: Apr 2009 Location: England UK Posts: 1,518 Thanks: 1,226 Thanked 1,110 Times in 675 Posts	Re: When High End Conversion Experts Need A High Performing Headline, This Is What They Do... Delighted you posted that article Ewen. Because... For years and years I've being saying to anybody who'll listen to me... "Curiosity" Headlines work the best. Do them well and they create the "itch" your target audience has just got to scratch. (translation - more people read the pitch and buy). Every Ad/Promo/Sales Letter I've ever written had a significant bump in response when I used or tested them against "non curiosity" headlines. Steve
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