How Do They Do It?

aaallday2010 · 01-26-2012, 09:36 AM

I was perusing the "Health" section of Clickbank the other day and I noticed dozens of sites that seemed to have the same theme in terms of their sales approach. Upon further examination I have determined that these sites (there are about 20 of them in all) were all written by the same person.

My question is this:

How does one become an "expert" on so many different topics?

Here are a few of the sites in question:

Psoriasis Free For Life - How to Cure Psoriasis Easily, Naturally and For Life
Cold Sore Free Forever - How to Cure Cold Sore Easily, Naturally and Forever!
How To Safely & Permanently Remove Moles, Warts & Skin Tags
Vision Without Glasses

Yes, they all use a different pen name, but I'm almost certain it's the same person throughout all these sales letters.

I went ahead and purchased a few of these books and NONE of them give any real information. Most (if not ALL) of the info can be found for free online, with very little searching.

In fact, one of the books was 77 pages long with the actual "remedy" comprising no more than 2 of those pages. The rest was just filler and fluff.

It appears as if the author of all these books simply did a little research and searched the internet for all of his miracle cures. Probably came across an article with a "remedy" and he used that as the premise for his book.

Is that all that it takes?

Because not a single one of those books I purchased had any real substance to them, let alone a "remedy" or "treatment" one could actually use.

Yet, this guy (or gal) is making a killing with this stuff!!

How is it possible that such low quality information:

A. Can be sold for what they're asking?
B. Doesn't have at least a 50% refund rate?

I'm confused. Even the testimonials seem to be doctored up.

Someone help me make sense of all this.

P.S. - I'm also shocked that these sales letters even convert. Maybe it's just me, but they are all extremely hyped up and make unbelievable claims, yet this stuff still sells!?!?

It's like these sales pages throw everything I ever learned about copywriting out the window. They claim the psoriasis sales letter gets a 7% conversion rate! WHAT!!!

NickN · 01-26-2012, 10:09 AM

These letters seem to follow a tried-and-true formula (problem agitate -->solution-->testimonials-->yadda yadda).

I'm not surprised they're converting. Most effective Clickbank sales letters have a pretty standard outline.

It doesn't matter what the quality of information in the actual book is. As long as the sales letter hits all the right notes, the target market will buy it.

As for refund rates -- if the quality is as crappy as you say it is, refunds are probably high. But not as many people take advantage of the money-back guarantee as you would expect.

01-26-2012, 09:36 AM	#1
aaallday2010 HyperActive Warrior War Room Member Join Date: Jan 2010 Location: Here and there Posts: 264 Thanks: 90 Thanked 26 Times in 23 Posts	How Do They Do It? I was perusing the "Health" section of Clickbank the other day and I noticed dozens of sites that seemed to have the same theme in terms of their sales approach. Upon further examination I have determined that these sites (there are about 20 of them in all) were all written by the same person. My question is this: How does one become an "expert" on so many different topics? Here are a few of the sites in question: Psoriasis Free For Life - How to Cure Psoriasis Easily, Naturally and For Life Cold Sore Free Forever - How to Cure Cold Sore Easily, Naturally and Forever! How To Safely & Permanently Remove Moles, Warts & Skin Tags Vision Without Glasses Yes, they all use a different pen name, but I'm almost certain it's the same person throughout all these sales letters. I went ahead and purchased a few of these books and NONE of them give any real information. Most (if not ALL) of the info can be found for free online, with very little searching. In fact, one of the books was 77 pages long with the actual "remedy" comprising no more than 2 of those pages. The rest was just filler and fluff. It appears as if the author of all these books simply did a little research and searched the internet for all of his miracle cures. Probably came across an article with a "remedy" and he used that as the premise for his book. Is that all that it takes? Because not a single one of those books I purchased had any real substance to them, let alone a "remedy" or "treatment" one could actually use. Yet, this guy (or gal) is making a killing with this stuff!! How is it possible that such low quality information: A. Can be sold for what they're asking? B. Doesn't have at least a 50% refund rate? I'm confused. Even the testimonials seem to be doctored up. Someone help me make sense of all this. P.S. - I'm also shocked that these sales letters even convert. Maybe it's just me, but they are all extremely hyped up and make unbelievable claims, yet this stuff still sells!?!? It's like these sales pages throw everything I ever learned about copywriting out the window. They claim the psoriasis sales letter gets a 7% conversion rate! WHAT!!!

01-26-2012, 10:09 AM	#2
NickN Copywriter/Marketer/Lover War Room Member Join Date: May 2011 Location: Grand Blanc, Michigan Posts: 115 Thanks: 90 Thanked 47 Times in 39 Posts Social Networking	Re: How Do They Do It? These letters seem to follow a tried-and-true formula (problem agitate -->solution-->testimonials-->yadda yadda). I'm not surprised they're converting. Most effective Clickbank sales letters have a pretty standard outline. It doesn't matter what the quality of information in the actual book is. As long as the sales letter hits all the right notes, the target market will buy it. As for refund rates -- if the quality is as crappy as you say it is, refunds are probably high. But not as many people take advantage of the money-back guarantee as you would expect.