Look out! Here comes Lana Del Rey & her copywriter Dad

[The Copy Nazi]

Heard of Lana Del Rey (Elizabeth Grant)? You will. She has her debut album out - "Born to Die" (iTunes & Amazon). I'm guessing her copywriter/marketer/domainer/real estate developer father, Rob Grant, is behind her launch. Have a look at his track record - The Domain Giant You Didn’t Know:* Rob Grant's Roundabout Route to Real Estate Riches (Online and Off)

His first big break came when he was on one of several creative teams that were given an assignment to come up with a slogan for the Playtex company describing a new bra that broke new ground in terms of comfort for the women who wore them. Grant, intent on making a name for himself, stayed up until the wee hours almost every night trying to come up with something. Grey told the writers to concentrate on the word “fit” (just as domainers would concentrate on keywords when they came on the scene some 15 years after this). Among the words and phrases Grant scribbled was TGIF but his translation for the famous acronym was “Thank Goodness it Fits”. “I looked at it and said That’s It! I knew it was going to be huge,” Grant said. When he showed it to the Creative Director the next morning a big smile crossed his bosses’ face. Playtex loved it too and Grant’s idea appeared in all of their ads. The campaign was very successful and Grant was soon ushered into his own office as a reward.

YouTube - Broadcast Yourself.

[ASCW]

cool tigers at the 1:10 mark.

[JakeDaly]

Dang.. she's purdy!

[Doceye]

Lana Del Rey, eh? Hey! Didn't she star alongside a very tightly-swimsuited Rock Hudson in the 1963 classic, Beach Blanket Boredom?

Seriously, though ... interesting bit you toss out here, Mal.

Doc

[max5ty]

Interesting post.

Here's another story I read about her.

Lana Del Rey Still Babysits! (We Were Surprised Too.)