Naked Episode #1 The One About The "Ticked Off" WSO

[Ross Bowring]

Trying to keep up with my 2012 resolution to give back a little more in these parts.

I don't know anything about this WSO launch other than a friend passed it along to me because it looked interesting.

I agreed and decided to give it the quick Stripped Naked treatment, hence the PDF link below.

http://www.bowringmarketing.com/seobook.pdf

Just to make it perfectly clear. I'm nothing to do with this guy's WSO. I don't know him from Adam. If I saw him on the street I'd be cordial, might give him a nod and a muted "Whazzup", but nothing more. I don't know the guy.

I'm just pointing out a few persuasion devices in action... it's not a full analysis or anything close to it.

Go ahead... read the PDF and expand on my thoughts however you see fit.

--- Ross

[Mark Andrews]

An excellent evaluation Ross. WSO copywriting of course being a completely different animal to what we might consider 'normal' copywriting.

Breaking down the psychology like this into very simple bite-sized pieces is bound to help a few inexperienced copywriters who are unsure of this particular market, how to approach this style of copywriting.

Many thanks for posting this up here, it's definitely appreciated.

Kindest regards,


Mark Andrews

[CoffeeWithRyan]

Challenging tones surprisingly work really well in internet marketing products. That's for a really good reason - it's because almost all the other sales pitches are the same.

I'd like to add in the point that the handwriting gave it a very personal touch. It felt like you were reading from his personal handwriting, and it seemed less mechanical. The fonts were huge, rounded and easy to read as a Serif font due to it being read on a screen.

I'd actually want the headline to once again reinforce that he's introducing an "SEO" solution, although the thread title already said it once. It doesn't seem to suck in serious prospects as hard.

Thanks for this,

-Ryan.

[Steve The Copywriter]

Cheers Ross,

They were raving about the copy on this WSO (you can see the "comments" on the forum).

It's great for everyone to see it "how and why" it all works.

Steve

[JasonParker]

Nice dude.

There are a few things I see working here...

-First of all it only works because the guy is talking about the big bucks

-It's the power of "look and feel" which can impact your conversions by 100% or more

-There's some extreme bonding and rapport building going on here

[Ross Bowring]

Originally Posted by CoffeeWithRyan

I'd like to add in the point that the handwriting gave it a very personal touch. It felt like you were reading from his personal handwriting, and it seemed less mechanical. The fonts were huge, rounded and easy to read as a Serif font due to it being read on a screen.

Ryan, I'm with you. Ties in with Jason's comment above about the power of 'look and feel.'

The font choices build off the "from the heart" connotations tied to personal signatures, which these guys didn't use btw.

--- Ross

[Ross Bowring]

Originally Posted by JasonParker

There's some extreme bonding and rapport building going on here

Yeah... it kicks off with the "Fight For You" in the headline.

--- Ross

[Ross Bowring]

Originally Posted by CoffeeWithRyan

I'd actually want the headline to once again reinforce that he's introducing an "SEO" solution, although the thread title already said it once. It doesn't seem to suck in serious prospects as hard.

One idea: they could have Photoshop'd a hard-ass Mike Tyson-esque SEO themed tattoo on his face.

--- Ross

[RickDuris]

I'm curious. Did anyone else buy the product? (Yeah, I did.)

1. I think the graphics guy did a great job. He raised the bar.

2. While the copy really good, the positioning is even better.

This is what you get when there's alignment between the copy, graphics and positioning.

- Rick Duris

PS: Great job, Ross!

[Ross Bowring]

Originally Posted by RickDuris

2. While the copy really good, the positioning is even better.

This is what you get when there's alignment between the copy, graphics and positioning.

Rick, I'm with you.

A triumph of positioning. Does a great job of sexing up a set of SEO case-studies.

--- Ross

[RickDuris]

What I find intriguing is the $52,000 PayPal problem. Don't know the details, but PayPal doesn't do that for nothing. There had to be some serious problems. But he wears it as if it was a badge of honor.

Talk about lemons and lemonade.

- Rick Duris

[JasonParker]

Originally Posted by RickDuris

What I find intriguing is the $52,000 PayPal problem. Don't know the details, but PayPal doesn't do that for nothing. There had to be some serious problems. But he wears it as if it was a badge of honer.

Talk about lemons and lemonade.

- Rick Duris

Yep, it's the ole common enemy.

[Ross Bowring]

Originally Posted by RickDuris

What I find intriguing is the $52,000 PayPal problem. Don't know the details, but PayPal doesn't do that for nothing. There had to be some serious problems. But he wears it as if it was a badge of honer.

Talk about lemons and lemonade.

- Rick Duris

I thought the same. His calculation might have been readers will be blinded by their envy/greed glands over the dollar amount, rather than devoting headspace to why he got it freezed.

--- Ross

[JasonParker]

Originally Posted by Ross Bowring

I thought the same. His calculation might have been readers will be blinded by their envy/greed glands over the dollar amount, rather than devoting headspace to why he got it freezed.

--- Ross

I think it's 2 things:

-Look at how much money I made

-There PayPal goes being unfair again and shutting down another account for no apparent reason

[BrianMcLeod]

Excellent job breaking the piece down, Ross.

Just took a look at the stats on the offer:

1,000+ sold, 17% conversion with EPC of $1.66 (100% commission for affs)

I dig the design & layout on the thread. Exciting.

The cranked up contrast and focus of the B/W image is INTENSE looking.

Normally, I'm wary of handwritten body copy, but here it works in keeping the tone of the piece feeling consistent with a pissed off dude... who's throwing down the gauntlet.

Visually, everything is HUGE - scrolling is no longer a choice of continuing to read or not, it's mandatory to even DECIDE if you want to keep reading... Hmm.

Positioning is great, attitude is great, price is lunch-special cheap...

Appreciate you taking the time - well spent, man.

Best,

Brian

[wilmath]

Does anyone know who did the copywriting?

[Ross Bowring]

Originally Posted by wilmath

Does anyone know who did the copywriting?

I've no clue. Maybe someone will raise their hand.

--- Ross

[Nick Brighton]

Goes to show that when it comes to WSO copy, less is always more. There's no need to oversell a low ticket item to people who are already waving their wallets.

But of course, you do need to bring the proof, and shake people out of their slumber.

I like the close. It smacks of authority. You want this result? Then buy it. If not, take a hike.

Nothing worse than a desperate sales pitch. Its very suspicious.

In terms of the PayPal mention, whether that was deliberate or not, I'm not sure, but its very covert proof... Look, I have 52k lying around in PayPal, so I must be doing something right.

These guys beat me to it...

Originally Posted by RickDuris

What I find intriguing is the $52,000 PayPal problem. Don't know the details, but PayPal doesn't do that for nothing. There had to be some serious problems. But he wears it as if it was a badge of honor.

Talk about lemons and lemonade.

- Rick Duris

Originally Posted by JasonParker

I think it's 2 things:

-Look at how much money I made

-There PayPal goes being unfair again and shutting down another account for no apparent reason

[NickN]

I'm diggin' this. Hope to see more Naked Episodes soon.

Does anyone know what the handwritten font used in this WSO is called?

[TiffLee]

Originally Posted by NickN

I'm diggin' this. Hope to see more Naked Episodes soon.

Does anyone know what the handwritten font used in this WSO is called?

... Hand of Sean, perhaps? I'm not quite sure, but it looks familiar.

[BrianMcLeod]

Originally Posted by TiffLee

... Hand of Sean, perhaps? I'm not quite sure, but it looks familiar.

It's not Hand of Sean, but might be Sean's Other Hand (another similar typeface from the same source).

[TiffLee]

Originally Posted by BrianMcLeod

It's not Hand of Sean, but might be Sean's Other Hand (another similar typeface from the same source).

I just took a look, and I think you are correct. Didn't even know that font existed.

... I'm not one for typography anyways.

[NickN]

Thanks, y'all.