Take This Test To See If You're A Real Copywriter

[max5ty]

My last couple posts were really toned down so I wouldn't offend anyone.

That's not my normal self.

Thought I'd quit being nice and get back to my "real" self.

Lots of people want to be a copywriter...they think they have a way with words, etc.

Here's a test to see if you're for real.

1. Can you get rich without having a customer?

Your answer should be yes.

If you're a good copywriter, why wait around on a customer?

Grab a product (or create one) off any shelf, at any store, and sell it. There's no reason to wait on someone wanting to pay you to write their letter.

Write your own letter and earn all the profits.

2. Are you easily offended?

Your answer should be no.

Most will answer no...but usually they're kidding themselves.

Get over your whiny, baby attitude...learn to take some advice.

3. Have you been a copywriter for over 1 year, and you're still broke?

Your answer should be no.

Most will have to be honest and say yes.

It's time you get serious about making money...make a plan to get a product out there within 7 days. Don't worry about everything being perfect. Just do it.

Set a 7 day time limit...on the 7th day...go with what you have.

7 days includes research, product choice, and sales letter.

4. Are you afraid of failure?

You're answer should be no.

Eventually you'll learn that every failure teaches you something about how to have more winners.

You will NEVER EVER be a good copywriter without some failures. Don't be misguided by people who tell you otherwise.

5. Do you hold grudges?

Your answer should be no.

I've struggled with this one...I've been ripped and talked bad about so many times...yet I know that if I harbor a grudge, my work will suffer.

Let go of all your grudges...learn to forgive.

6. Do you have a plan in place for personal health.

Your answer should be yes.

If your living day to day with bad habits...or unwilling to take care of yourself physically, you'll suffer in your work.

Exercise can clear your mind and open up thoughts that you wouldn't otherwise have.

I daily run on the treadmill...sometimes to the point where I lose all my negative thoughts and start to open my mind to new ideas.

Most of your best thoughts come to you when your mind is clear of all negative thoughts.

There's a reason some live the good life...with Bentley's, jets, etc., and some struggle to make it.

It's usually the little aspects that matter the most...the things you don't realize have an impact on your ability to "make it".

Change your attitude...you'll change your wealth.

[Hils]

Interesting post. My answers were No to all of them... yeah I got confused on your first point... 1. Can you get rich without having a customer? Because I thought whoever owns the product, you still need a customer..!?

As for your last point on health, you're right, and I sure need to work on that one, especially having recently come out of hospital.

Agree totally about changing your attitude, and believe the pleasure you get from your life is equal to the attitude you put into it.

[Ken Strong]

That wasn't offensive at all... I'm disappointed.

[videolover7]

1. Can you get rich without having a customer?

Your answer should be yes.

If you're a good copywriter, why wait around on a customer?

Grab a product (or create one) off any shelf, at any store, and sell it. There's no reason to wait on someone wanting to pay you to write their letter.

Write your own letter and earn all the profits.

If only it were that easy...

Traffic generation (or list selection) is just as important as writing persuasive sales copy.

As is creating an irresistible offer. "A product off any shelf, at any store" isn't necessarily irresistible.

VL

[max5ty]

Originally Posted by Ken Strong

That wasn't offensive at all... I'm disappointed.

I ended up editing more than I thought I would

Originally Posted by videolover7

If only it were that easy...

Traffic generation (or list selection) is just as important as writing persuasive sales copy.

As is creating an irresistible offer. "A product off any shelf, at any store" isn't necessarily irresistible.

VL

I'm a firm believer that a good copywriter can make any offer irresistible.

There's a ton of grocery stores...some are always busy while others struggle for customers. One store knows how to attract customers, the other doesn't. A simple example I know, but the dynamics apply to every product in life.

I've seen some pretty bland products turned into something so irresistible they flew off the shelves...even after sitting for ages, while one person was unable to sell them.

One quick example: There have been books that the author was unable to sell...someone came along and simply changed the title...they sold out in a matter of days.

It's all in the words...

[videolover7]

I've seen some pretty bland products turned into something so irresistible they flew off the shelves...even after sitting for ages, while one person was unable to sell them.

Have you ever seen a product that nobody wants fly off the shelf?

Of course not.

My point was (and still is) that advising copywriters to take "a product off any shelf, at any store" is not sound advice.

And of course there's the issue of traffic generation online or list selection offline.

"Write your own letter and earn all the profits" is not as easy as it sounds.

VL

[Trivium]

Originally Posted by videolover7

My point was (and still is) that advising copywriters to take "a product off any shelf, at any store" is not sound advice.

Both you and the OP have a point, however I think a lot of this comes down to how you want to approach copywriting. Sure, to take "a product off any shelf" and attempt to sell it might not be the ticket to making millions with copy, but you're better off trying to do that than deliberate over picking the 'perfect product' and resultantly doing nothing.

Besides, even if your shelf product doesn't net good returns, at the very least it will be a learning experience, and if you are not afraid of occasional failure, it can only serve to improve your copy for future attempts, in addition to giving you an idea of what items sell, and what doesn't.

Also, when you think about it, if you can manage to successfully sell an otherwise mundane and uninteresting product, then you will probably be able to sell just about anything (within reason, that is).

[Anthony La Tour]

I think its time for me to stop reading everything I can and start from ground zero.
I've spent some great money on some John Carlton products... I think I am ready now to start. Nothing but trial and error that's going to get me where I wanna be.

[Kristina22]

For me copywring works great when I am passionate about product or service. If I am not, it's like oh my gosh, no way, lol