Here's the eight most effective copy's formulas

[JohnRoark]

Or the eight most copied
It depends.

Maybe points of view.

You probably know... about these eight formulas. But you see... refresh memory costs nothing and helps

***

So, you can begin with this.

If you ear the most copied copywriter... of all world ?
Who is he ?

Yeah, it's Robert Collier.
"The Robert Collier Letter Books" is a great stuff. Really readable. Indeed, it's old. But it's useful for beginners.

What is the Robert Collier formula ?

A for Attention.

I for Interest.

D for Description.

No the next letter is not A.

P for Persuasion.

P for Proof.

C for Conclusion.

So, if you resume:
A-I-D-P-P-C (AID - PPC mnemonics)

Continuing... with Bob Stone Formula.

Who is Bob Stone ?
He was one of the pionner of Direct Marketing.

So, here you go !

B for Benefit (In fact, in headline or first paragraph).
This B is your best card.

D for Develop; You expand the benefit.

R for Receive.
You know Mark Joyner ? He calls it "What's in it for me ?".

P for Proof. Here are testimonials too.

L for Lose. Your reader losts something if s/he'll late.

B for Back. Back on your best card.

A for Action. Act NOW !

A resume:
BDRPLBA (BDR - PLBA mnemonics)

Third is Vic Schwab Formula.

You must know Vic Schwab.
"How to write a good ad" is on your bookcase.

A for Attention.

A for Advantages.

P for Proof.

P for Persuasion.

A for Action.

Here you resume:
AAPPA (AA-PP-A mnemonics)

Ongoing with Henry Hoke Formula.

The mnemonics is easy: 4P's.

P for Paint. Talk with rocks. Flowers. Tables. So, items.

P for Promise. Interesting.

P for Proof.

P for Push. Act Now.

Continuing with anonym DDPC Formula.
If you know who is the author, tell me

D for dramatic.

D for descriptive.

P for Persuasive.

C for Clinching.

If you resume:
DDPC (it's a natural mnemonics)

***
Here, you are to middle.
So what do you expect about these formulas?
Is it a third leg ? Or rules to know ?

The break is over
***

Continuing with Bus Reed Formula !

B for Benefits.

C for Currency.

F for Fascinating.

If you resume:
BCF. You'll prefer BFG (Any Id's Doom fans ?)... Sorry, it's not BFG.

Let's start with the seventh... SCH Formula.

S for Star. Storytelling is your weapon here.

C for Chain. The customer's trap starts.

H for Hook. The fish is hooked... And the sales done.

SCH talks easy.

Finishing with Kenneth Goode Formula.

C for Crystal. An clear and bargain offer.

M for Magnet. You'll attract your clients. Stay attractive.

E for Elevator. You'll build up your sale... like you up the floor.

CME talks easy too.

***

Do you know other formulas ?

For example, Jack Lacy Formula ?
Or better: what is your favorite formula ?
The formula you often use ?

***

Must a formula used ?

Cheers all !

D.

PS: Formulas can't resume
expertise, experience, talent or practice.
But it can help...

Maybe to forge your style ?

[Andy Button]

I always compare copywriting formulas to recipes. A good recipe is better than no recipe, but ultimately, when you understand the principles of flavor, you can make your own original recipes that give people something totally new and different. similarly, a good formula is better than no formula, but ultimately, learning the principles behind the formulas is more powerful, because it lets you generate your formulas that will appear more original and will therefore hook attention.

[The Copy Nazi]

The Copy Nazi formula - CTC - Cut The Crap.

[jimsyyap]

Here's mine--

* Get attention
* Offer value
* Help them make a decision