Please, Critique My Page :)

[ihc44]

Hi all,

I'm reasonably new here but I'm hoping that unlike a lot of people I see posting similar requests I've actually read and absorbed the guidance on here before asking for advice. So, here goes - do your worst! I'm very open to suggestions:

marshallsupplements.com

NB: I have a bug with the image slider in Firefox on a mac, working to resolve but if you use chrome all is well

Much Appreciated.

R

[Jason Kanigan]

Formatting is good. Where I start to have an issue is: WHY should I care about unlocking the power of my mind, and controlling my dreams?

The page never quite gets around to explaining this.

So I'm going to lucid dream effectively; so what?

[RickDuris]

While I see you've put a lot of time into this, unfortunately, it comes off as be rather disjointed and superficial.

In other words, the copy really doesn't pull you through the piece.

And I think you leave a lot unanswered, about how it works. What the supplement contains, etc.

I also think you could really romance the experience of lucid dreaming, with a story, an example or something.

As is, it's worth a test, but I'd be doubtful of conversions in any number.

I wish you the best of success.

- Rick Duris

[NickN]

I'll add that your benefit bullets are vague.

Boost Creativity

Solve Problems

Face Fears

Learn New Skills

How will lucid dreaming boost my creativity? What problems of mine can it solve?

Give your readers benefits they can visualize. And make them see the results your product will give them.

[Trivium]

What you need your page to do is not only convince me that I want to lucid dream, but also justify the expense of buying those pills for 30£. At present, I don't feel your page accomplishes this.

To reiterate on points previously raised, the purported "benefits" of lucid dreaming are vague and very cliche - as NickN said, you need to be able to tell us how it will achieve these things. For a quick example, you could say something along the lines of "Lucid Dreaming gives you the power to visualise your fears, and by learning to deal with them in the safety of your own dreams, you will be more than prepared to face them in the real world!". That would go some way to justifying your 3rd point.

You really need to explain a bit more about the Lucid Dreaming phenomenon, in addition to describing why I want to be able to do this. A story describing an experience with lucid dreaming, as Rick suggested, would really help to get readers thinking about the possibilities, and could help get a few extra conversions.

On another note, your page's title doesnt really catch my attention much at all, so it might be worth doing some work on that - perhaps get a graphic designer to make you a nice header banner. Additionally, your banner widget promoting the "free ebook" only has a single graphic, making it somewhat redundant.

Nevertheless, good luck with your page, and I hope at the very least you've gained some good copy experience from it

[ihc44]

Thanks guys - great feedback, I'll make a start on the amends!

[HealthEnclave]

Robert,

Your page looks nice .. Here are few suggestions and tips that might help you

(1) Test your page - Even if you bring up a sales letter by Dan S. Kennedy or any-other great copywriter people will still find flaws with it.

So the real test is conversions and how users interact with your page.

Send your page some targeted traffic and check that out. Also using something like Mouseflow.com will give you a complete recording of all the users visits and how they interact with you page. What they clicked, areas they focused , etc ,etc. Which can be a GOLD MINE ..

(2) Don't trust every-word a Copywriter tells you - Well most clients don't come and share their stats with the copywriters they work with. There are only a HANDFUL of copywriters who command revenue sharing deals , and they are the only ones who TRULY KNOW what works and what doesn't . So most copywriters are giving out their opinion mixed with some general copy writing advice (This was said to me by a copywriter I worked with).

So in reality only you can know for sure if changing a heading, text or color increases the conversions. (No offenses meant to any copywriters in here)

One witty solution could be to evaluate leading landing pages in the similar niche and find the patterns common among them

(3) Put up an exit pop and give away a free book , video or something related to your product. The email signup at the bottom of the page should be on the exit pop page.

(4) Example >>

NutraScience - Targeted Weight Loss

I think you could find several such examples of good landing pages in your niche. Also because you are selling unproven, unknown product it might be harder to sell Vs something time tested. The second issue is you are CREATING A NEW NEED vs solving an existing problem.

ie: Lucid Dreams to solve all the problems vs we have a solution for Claustrophobia

(5) Related to last point .. You don't explain the benefits well enough .. (I think someone pointed that out)

(6) Testimonials for a product such as this are not good enough... Some Medical Studies or something authoritative will certainly help. Also video testimonials are always better ..

(7) Tabbed display of contents doesn't work all that well with sales page (tested!) It stops the flow of the readers, gives them more time to think + pause and decide NOT TO purchase your product.

You could push it to the very bottom but successful sales page across the spectrum seldom use tabbed display of content..

(8) Testing is the only way to know for sure. Even for a HIGHLY Experienced copywriters with a Black Belt in the art of sales.

Hope all this info helps .. You should try to emulate this type of sales page (this is what works for supplements industry..well mostly) NutraScience - Targeted Weight Loss

[ihc44]

Thanks - that's great feedback.

I've actually now updated the page, so it's got a bit of a story, and hopefully is generally a bit better.

I totally agree about testing, and for that reason I'm going to leave the tabs in for now. My rationale being that the content in the second to fourth tabs is only there to handle certain objections and honestly I'd rather users didn't read it and just went down the page.

I do agree about having scientific backup - there's actually quite a lot of that out there so I'll drop some in.

Lastly, the page you have linked to is great, but getting a proper design like this is a bit out of my budget range at the moment. If this works I'll certainly invest!

Thanks!

[HealthEnclave]

Not a problem. There is a "THANKS" button below every post that you find useful and should click on that for Good Karma !!

Also quick note.. is you could / should try a 2 prong (page) approach. Page 1 you give users info in sales letter format and the 2nd page will be a sign up form with prominent call to action and very focused info. Currently you 1 page is serving both the purpose..

Eg: this links ProAction Acai Weight Loss - Your Search for Weight Loss Ends at ProAction Acai and basically a warm up to the earlier link I sent you. You could try something similar.

Cheers !!

[HarryHarper]

As for my eye, the overall size of the text on your website is rather big, so you need to scroll long to the bottom of the page to see the price and terms of buying. Again, if people want to buy the product, they would like to know its side effects, whether it is safe for the body or not.

[Azarna]

I love the bit where you describe your product as "a strange mix of supplements".

It all sounds like a sort of drug trip thing. You don't really convince me why I would want to do this, it sounds scary, to be honest.

[bikramksingh]

some suggestions:
Make the copy crisp
change the font
Tabbed content for me is a big no-no when describing important element of a sales copy. I will not enjoy breaking the flow
signature looks artificial and it should come at the end of the sales copy and not in the middle of it.

[Mark Andrews]

Originally Posted by ihc44

...but getting a proper design like this is a bit out of my budget range at the moment.

Well, I'm certainly not about to give you any copywriting or marketing advice.

Reason?

Question...

Do you have a license to sell these in the UK?

Does your local trading standards officers know about this product which you're selling online?

I wonder what your Her Majesty's Coroners Office would make of you selling these supplements online?

You are aware of the extremely strict laws regarding selling potions / supplements over the Internet?

In my opinion, you're treading on extremely thin ice selling this quackery / concoction over the internet to an unsuspecting audience.

How does anyone know what the ingredients are in these pills you're selling or where they are being manufactured?

Tell me, are they being manufactured in a fully licensed medical clinical laboratory?

You stated on the 29th of January 2012 at 0815hrs on Facebook and I quote...

"Hi guys, thanks for the phenomenal demand so far - the next batch will be ready ASAP!" - Facebook

No fully licensed medical laboratory or pharmaceutical company would dream of communicating in this manner.

I'm just shaking my head in disbelief the dangers this possibly represents to the general public. Of course, to export these out of the United Kingdom, you do have an export license don't you?


Mark Andrews

[mowse73]

Hi Robert.
I only read your page as a potential customer and not a professional copywriter.

1.The whole "accidently took a mixture of supplements" made me think "yeh right!" I' not saying that isn't possible but, how do you accidently take a mixture of pills? I think you need to explain this in more detail.

2. That is some bold statement about learning jiu jitsu in your sleep.

3. I need a lot more proof before I'm getting my wallet out.

4. Is this Legal?

5. What happend to your movie script?

It all seems a bit unbelievible to me.( hope that's not too harsh)

I realise I'm not part of your target audience so this piece of copy is not aimed at me.

Have you found a forum for lucid dreaming? Check out what the people on there love(benifits) about lucid dreaming and perhaps offer some of your supplement for them to try and then you may get some more testimonials.

Is it possible to expand on the research carried out by those scientist's you mention?..It is highly unlikely i'm going to check it out myself and if i do I have to leave your site and i may not come back again.

I know acetycholine has something to do with memory but what does it have to do with Lucid dreaming? Can you explain this some more?

well that's what popped up in my head as a potential purchaser of this product.

Good luck

Martin

[KirkB]

I may be kind of late coming into this, but from what I can tell from the responses you received, it looks like you haven't made any changes to your page. So either this was an attempt to get a link to your website, or somehow you are getting customers with your wild claims and thus didn't bother to make any changes. Although the format, layout and graphics look great, I agree with others when they say the content is a little flighty. Especially when it comes to the claim of taking an accidental mixture of supplements, as Martin says, "yeh right!".

[David Raybould]

R-

First up, congrats. You've got version 1.0
up and running. May not be doing so well
now, but concentrate on the fact that
everything from here should be an increase
or improvement on current conversion and
profitability.

The only way from here is up.

Here's what to do now:

1- Spend some time looking at salespages
for other supplements. Look at 15-20, if
you can find them. The closer they are to
your market, the better.

Make a note (literally, on paper) of anything
they're all doing - angles they're taking, the
way the pages are laid out, things like that.
If you see all of them, or even a few of them
doing something, chances are it's for a reason,
and you should think about how you can apply
it to your page. With all due respect, any changes
you make at this point are unlikely to make your
results any worse - and that's okay, because
that's what version 1.0 is for.

2- Spend a couple of hours re-writing your
headline. It's the most valuable part of your
page, and should stop people in their tracks
and shake them out of their stupor du jour.

Your headline doesn't do that. It's kind of
wishy-washy and doesn't give away anything
specific. In fact, it reeks a little bit like a
vacuous Madison Avenue slogan instead
of being a direct response headline, which is
what you want and will be a lot more effective.

The rest of the page isn't great, but a new
headline alone could make a difference to your
bottom line here.

Google "how to write a good headline" or
something like that for some tips. Alternatively
I have a good report on headlines I sometimes
give my clients - shoot me a PM and I'll send
you a copy. It will help.

There's plenty more I could help with, but that's
about all I have time for.

Good luck with it.

-David Raybould

[The Copy Nazi]

"Snake-Oil pure and simple. You're headed for trouble" was my original comment. But looking further into it, it's probably OK. See my comments further down.

[NickN]

Originally Posted by Mark Andrews

Well, I'm certainly not about to give you any copywriting or marketing advice.

Reason?

Question...

Do you have a license to sell these in the UK?

Does your local trading standards officers know about this product which you're selling online?

I wonder what your Her Majesty's Coroners Office would make of you selling these supplements online?

You are aware of the extremely strict laws regarding selling selling potions / supplements over the Internet?

In my opinion, you're treading on extremely thin ice selling this quackery / concoction over the internet to an unsuspecting audience.

How does anyone know what the ingredients are in these pills you're selling or where they are being manufactured?

Tell me, are they being manufactured in a fully licensed medical clinical laboratory?

You stated on the 29th of January 2012 at 0815hrs on Facebook and I quote...

"Hi guys, thanks for the phenomenal demand so far - the next batch will be ready ASAP!" - Facebook

No fully licensed medical laboratory or pharmaceutical company would dream of communicating in this manner.

I'm just shaking my head in disbelief the dangers this possibly represents to the general public. Of course, to export these out of the United Kingdom, you do have an export license don't you?


Mark Andrews

I don't know much about the UK's regulation laws in these matters, but if you click on the "Formula" tab on the page, it says his company has a GMP license. There's also an "Ingredients" tab that lists what's in the supplement he's selling. Like I said, I know diddly about the legalities here, so I'm not sure if that's all he needs.


But I agree there needs to be more transparency as to the "wheres" and "whos" of the manufacturing process.

[Mark Andrews]

Originally Posted by NickN

I don't know much about the UK's regulation laws in these matters, but if you click on the "Formula" tab on the page, it says his company has a GMP license. There's also an "Ingredients" tab that lists what's in the supplement he's selling. Like I said, I know diddly about the legalities here, so I'm not sure if that's all he needs.


But I agree there needs to be more transparency as to the "wheres" and "whos" of the manufacturing process.

Call me daft Nick but I don't for a split second believe everything I read or see on the Internet.

I've checked at Companies House for this 'company', no mention of them there in the slightest. Translation... extremely suspect.

The laws are very tight indeed here regarding selling this sort of thing and the domain? Another clue. It was only registered late January 2012.

There could be anything in these supplements, anything. Who knows whats in them? Would you honestly, seriously be prepared to take the risk buying supplements online, from a brand new website from somebody you don't know or a fly by night operator whose website is making the most ridiculous claims?

I'm just astonished to see one or two normally very professional copywriters here offering this guy advice, how to improve his sales copy. I just find this staggering, I really do. Fact is...

...nobody knows for sure what's in these supplements. They could have originated from anywhere in the world. Chances are they haven't been passed by any government body for resale here in the UK.

If they were complete legitimate, why on earth would the owner of said business and/or company be asking for a free critique here on the Warrior Forum?

There can be only one reason why and the answer to this question is blindingly obvious.


Mark Andrews

[David Raybould]

Originally Posted by Mark Andrews

Call me daft Nick but I don't for a split second believe everything I read or see on the Internet.

I've checked at Companies House for this 'company', no mention of them there in the slightest. Translation... extremely suspect.

The laws are very tight indeed here regarding selling this sort of thing and the domain? Another clue. It was only registered late January 2012.

There could be anything in these supplements, anything. Who knows whats in them? Would you honestly, seriously be prepared to take the risk buying supplements online, from a brand new website from somebody you don't know or a fly by night operator whose website is making the most ridiculous claims?

I'm just astonished to see one or two normally very professional copywriters here offering this guy advice, how to improve his sales copy. I just find this staggering, I really do. Fact is...

...nobody knows for sure what's in these supplements. They could have originated from anywhere in the world. Chances are they haven't been passed by any government body for resale here in the UK.

If they were complete legitimate, why on earth would the owner of said business and/or company be asking for a free critique here on the Warrior Forum?

There can be only one reason why and the answer to this question is blindingly obvious.


Mark Andrews

Mark-

The guy asked for a copy critique. If his
product is illegal and gets him thrown in
jail, that's not my business. I'm not a
lawyer, and I wasn't commenting on the
legalities of his business or product.

I am, however, a pretty good copywriter.
If I can help people by posting advice here
when I have a spare minute or two, I will.
I'm pretty sure that not only the OP will
get something out of it.

Do you verify every single website you
come across on here by making sure it's
run by a legally registered company?

Of course not.

Yes, the supplement industry can be shady...

... BUT...

... last time I checked, haranguing or
attacking another member like that is against
the rules, as is displaying what you may or
may not have found out about his business.

-David Raybould

[Bill Jeffels]

So, giving critique's ...or ...writing copy for shady and unproven product's is okay?

[miserman]

Well the product is amazing, but it seems something fantasy. i guess you should focus on reviews from some more people because it is hard to make people believe about such products without reviews. Good Luck

[Mark Andrews]

Originally Posted by David Raybould

Mark-

The guy asked for a copy critique. If his
product is illegal and gets him thrown in
jail, that's not my business. I'm not a
lawyer, and I wasn't commenting on the
legalities of his business or product.

I am, however, a pretty good copywriter.
If I can help people by posting advice here
when I have a spare minute or two, I will.
I'm pretty sure that not only the OP will
get something out of it.

Do you verify every single website you
come across on here by making sure it's
run by a legally registered company?

Of course not.

Yes, the supplement industry can be shady...

... BUT...

... last time I checked, haranguing or
attacking another member like that is against
the rules, as is displaying what you may or
may not have found out about his business.

-David Raybould

David, you are indeed a very good copywriter,
one of the best here in fact however...

I just find it highly unusual providing a critique
for this particular product and almost no others
recently. Out of all the critiques asked for over
many, many months you jumped on this one.
It's very weird. I stand by what I said.

And FYI, I'm well aware of the rules here. I've
not attacked the person which is against the
rules. I'm simply highlighting the likelihood that
this product stems from a highly dubious source.
Bordering on possible illegality.

But you know, if you want to provide a critique
for this sort of thing in order to help the OP -
that's your business. It's certainly not my place
to tell you for what or whom you should provide
copy critiques for, legal or otherwise. I just see
it as acting rather naive. Just my opinion. You
can take it or leave it as you see fit.

Do I go around checking everyone here? Well,
what do you think? Seriously? Of course not.
Don't be so daft. But...

If anything is bordering on a highly illegal
activity or involves products which could
potentially negatively affect or impound on
the healthy medical condition or life of other
people... then most certainly I do carry out
a few background checks.

At the end of the day it's about protecting
the public, their health and safety, having
others best interests in mind for the greater
good not providing a critique just for the sake
of it willy nilly for every offering under the sun.

Nobody knows what's really in these tablets.
They could have been concocted in some
chemical kitchen in the middle of China for
all I know. Ingredients put in which may or
may not have been processed under strict
medical conditions.

An unsuspecting public buys them under
false pretenses, falls ill and is then rushed
to hospital. It happens believe it or not.

One thing is for sure, I don't go around
giving copywriting or marketing advice
to individuals or companies who may
or may not be endangering the health
or lives of other people.

What you do is your business.


Mark Andrews

[The Copy Nazi]

Originally Posted by David Raybould

Mark-

The guy asked for a copy critique. If his
product is illegal and gets him thrown in
jail, that's not my business. I'm not a
lawyer, and I wasn't commenting on the
legalities of his business or product.

I am, however, a pretty good copywriter.
If I can help people by posting advice here
when I have a spare minute or two, I will.
I'm pretty sure that not only the OP will
get something out of it.

Do you verify every single website you
come across on here by making sure it's
run by a legally registered company?

Of course not.

Yes, the supplement industry can be shady...

... BUT...

... last time I checked, haranguing or
attacking another member like that is against
the rules, as is displaying what you may or
may not have found out about his business.

-David Raybould

You're forgetting one thing. The copywriter can be liable for promoting fraudulent offers. I don't know about you but I have an indemnity clause in the contract I get the client to sign before I'll do anything. Vin Montello does the same I hear. If I were to be writing for this product I'd want to make sure everything was kosher. Mark's right - it looks off. That Facebook comment about "the latest batch will soon be ready" is a big red flag. Makes it sounds like a Bikers Brew of homebake crank.

[Mark Andrews]

Originally Posted by The Copy Nazi

You're forgetting one thing. The copywriter can be liable for promoting fraudulent offers.

That Facebook comment about "the latest batch will soon be ready" is a big red flag. Makes it sounds like a Bikers Brew of homebake crank.

Precisely. You got it Mal.


Mark Andrews

[The Copy Nazi]

Dietary supplement - Wikipedia, the free encyclopedia

Under "The Formula" on Marshall Supplements site they say -

All our products are manufactured in a state of the art facility in the United Kingdom with full GMP license under MHRA inspection.

There's also a breakdown of ingredients. Its mostly Phosphatidyl Serine (250mg). Also Alpha GPC 126.6mg, Vitamin B6 (Pyridoxine Hcl) 9.15mg, Guarana Extract 25.25mg, Tryptophan 125mg and Gingko Biloba 50:1 31.mg.

Phosphatidylserine is used for Alzheimer's disease and Dementia but the FDA says

based on its evaluation of the totality of the publicly available scientific evidence, the agency concludes that there is not significant scientific agreement among qualified experts that a relationship exists between phosphatidylserine and reduced risk of dementia or cognitive dysfunction." FDA also stated "of the 10 intervention studies that formed the basis of FDA's evaluation, all were seriously flawed or limited in their reliability in one or more ways." It concludes that "most of the evidence does not support a relationship between phosphatidylserine and reduced risk of dementia or cognitive dysfunction, and that the evidence that does support such a relationship is very limited and preliminary." FDA did, however give "qualified health claim" status to phosphatidylserine, stating that, "Consumption of phosphatidylserine may reduce the risk of dementia in the elderly" and "Consumption of phosphatidylserine may reduce the risk of cognitive dysfunction in the elderly.

So on that basis I've just ordered a crate of Marshall Supplements' "Dream Extreme".

[David Raybould]

Originally Posted by The Copy Nazi

You're forgetting one thing. The copywriter can be liable for promoting fraudulent offers. I don't know about you but I have an indemnity clause in the contract I get the client to sign before I'll do anything.

Thanks Mal, but I passed Copywriting Business 101
quite some time ago.

Mark, threads like this are exactly why I don't
post here very often.

I get 5 minutes spare, decide to help out the first
critique request I see (because back in the day
I basically started my biz here)...

... and I'm somehow expected to defend my
decision to critique somebody's site.

I wish you both the best, but I'm done here.
Actually have some copy to write.

Next time I have a few moments spare and feel like
using them to help somebody out, I'll think twice
about it.

-David Raybould

[Mark Andrews]

Originally Posted by David Raybould

Thanks Mal, but I passed Copywriting Business 101
quite some time ago.

Mark, threads like this are exactly why I don't
post here very often.

I get 5 minutes spare, decide to help out the first
critique request I see (because back in the day
I basically started my biz here)...

... and I'm somehow expected to defend my
decision to critique somebody's site.

I wish you both the best, but I'm done here.
Actually have some copy to write.

Next time I have a few moments spare and feel like
using them to help somebody out, I'll think twice
about it.

-David Raybould

Well, I'm not being funny with you David but
you need to grow a thicker skin.

Blaming Mal or myself for not posting here
again, well I mean, that's just daft.

Good luck in the future.


Mark Andrews

[The Copy Nazi]

Originally Posted by David Raybould

Thanks Mal, but I passed Copywriting Business 101
quite some time ago.

Mark, threads like this are exactly why I don't
post here very often.

I get 5 minutes spare, decide to help out the first
critique request I see (because back in the day
I basically started my biz here)...

... and I'm somehow expected to defend my
decision to critique somebody's site.

I wish you both the best, but I'm done here.
Actually have some copy to write.

Next time I have a few moments spare and feel like
using them to help somebody out, I'll think twice
about it.

-David Raybould

Crikey - what a snide comment. So...if you "passed Copywriting 101 Business quite some time ago" you should know that the copywriter can be liable for what he's writing. Ignorance - on the copywriters part - is no defence.

I'm tempted to say "grow up" or "get rid of the chip on your shoulder" or some crap like that. But perhaps you're just having a bad day.

And not even a comment on the fact I researched a bit more on this. I even updated my original "Snake Oil" comment.

But I'll give you one thing - Mark hadn't done his research properly. He missed that they posted "Ingredients" and "The Formula" and even the bit about the GIMP license. I mean the "GMP" license - whatever that is.

In fact he said

How does anyone know what the ingredients are in these pills you're selling or where they are being manufactured?

The answer, of course, is its on the website and, I presume, the bottle.

p.s. I bet you're not done here David. I bet you return "like a dog revisiting its vomit" and read this.

Remember: don't look back - the other bastards might be catching up.

[Steven Fullman]

Much more fun than the main discussion board

Hey Mal...how's it going, mate?

Steve

[Bill Jeffels]

No matter what you're writing for, it has to be your business.

As Mal and Mark made excellent points. With the FTC crackdown I know I don't want to be apart of unethical, unproven and down right snake oil salesman products.

You might make money off the hop ...but... it catches up with you.

Frank Sarcona... Man Offering Effortless Weight-loss Gets 20 Years In Prison

Don't be the guy that drops the soap in the shower.


Bill Jeffels



.

[Carl Juneau]

Hi R,

Great website!

You're doing a lot of things right.

My tip would be to add a call to action above the fold, or at least to make your slidding image bar above the fold.

Right now when I go to your page, the image bar is cut by the fold.

That doesn't help in delivering your message.

Adding a call to action above the fold usually lifts response.

GOod luck!

Carl

[mowse73]

I'm surprised people are still keeping this thread going as the original poster hasn't replied for over a week.

DOH! Now I have just kept it going.

[HealthEnclave]

Agree 100 % with Mark on his observations ..

On a related issue ... Isn't everyone selling Snake Oil these days ?? Most people are just selling old wine in shiny new bottles with excellent marketing ...

This product is indeed total BS but isn't then Tim Ferris's 4 Hour Body ??? But it's still on the top seller list ...

You wouldn't take any untested med / advice. Mostly it takes years (sometimes decades) for pharma companies to develop a new effective drug and doctors countless hours of work and research to come to make new findings ...

Yet somehow these writers with no background in Health (some even don't know the B of biology) make remarkable discoveries which are destined to transform our lives ... These advice from new age Quacks can be as dangerous as taking these un-tested pills , yet we all as a society embrace this new age Quacks for some reason..

I understand that I am getting a little off topic but this is the Meat of the discussion that Mark & Mal have raised...

If these pills are TOTAL BS then so are the countless books by Authors who have absolutely no clue as to the basics of human physiology. These Authors can be found both Online and Offline selling their stuff with the aid of some excellent marketing and copywriting ...

And I am sure Both Mark and Mal would gladly lend their services to help sell a weight loss program ... Right ??

[queen bee]

This product looks and sounds too scary...I am far from being convinced by whatever is written on the site!