...AND You Said "You Don't Gamble".

CoffeeWithRyan · 01-30-2012, 06:24 AM

...AND You Said "You Don't Gamble".

Provoked? I hope.

Angry? I don't care.

Curious? Hmm...

...Then perhaps you'll realize that your definition of self-fulfilment
defers from mine, and probably the next person to post under you. And
I'm not going to reveal it to the likes of you if you don't even read the
full post.

Let me throw a trembling LIVE "grenade" into your hot seat right now
and tell you that you're plain wrong.

Your bad is my good, my worst profit day could be your payday. Maybe
you don't get it now, so just keep reading on...

Here's a clearer one: You slap a label on every damn thing in the world.
Price tags. Good. Bad. Disgusting. A famous one... Take a guess?

Tomorrow.

Sorry, but the grenade I tossed earlier explodes now.

You'd probably never thought about it before, but...

You've been choosing, haven't you? There's a need to choose between
a benefit and a con, a good and a bad, a neutral and a non-neutral.

You forgot all about that grenade I tossed over.

There's a need for you to slap a label of "value" on everything you see...

I mean, maybe you thought in the last few seconds...

"Who said I've never thought of this before?"
(Or maybe you even forgot to recognize it in a challenging tone)

So where's YOUR gambit?

You're being forced to play poker even right now. You're trying to keep
that straight face and 'bluff' your way through my logical defenses. But
I'm not allowing that...

When we play poker, we don't trade equal. I'd gamble to take away
YOUR surplus. Even if you were boiling inside, creaking with that
'poker-face' anger...

There's nothing you can do about it.

Right?

Sorry, but let me retract that sentence. Maybe I can't do anything
about you, but YOU can do something about yourself.

Afterall... You probably reacted to that bolded statement above. You
took a gambit against my aggressive tone. If you can do that, you
certainly can...

Muster all that remaining strength of yours... and SLAP a label on
that surplus. Give it a name. Maybe...

"Value?"

Look, if you're going to gamble, you're going to win and lose. You're
going to hang something out that sets your reader's salivary glands
loose like when he imagines incredibly sour lemons.

Maybe you just did.

You see, the reason we gamble is because of value. I gamble for your
surplus and your readers gamble for your surplus. It's a two-way
exchange, on a whole new intimate level than Savanna lions in heat.

Let me cut the crap and set you loose...

... You have your valuable time and you're not going to waste it. That's
okay, you can simply click away. I don't care. Still here? That's
respectable. Keep reading...

If your sales copy reader is a prospect, he would have slapped a whole
damn bunch of labels on each element in your copy by the time he
reaches the "close". Here's the thing...

If your proof factors were slapped with favorable labels...

If your rapport factors were slapped with "That's true!" labels...

The higher the number of "ticks" that go off in your reader's head... the
more compelling your copy becomes.

As salesmen...
As copywriters... We have two choices really.

To gamble... or to not write copy.

Best Regards,
-Ryan.

P.S - The point of the post? Loops within loops and loops.

P.P.S - Feel free to point out things I "forgot" to mention.

The Copy Nazi · 01-30-2012, 08:07 AM

Quote:

...AND You Said "You Don't Gamble".

Provoked? I hope.

Angry? I don't care.

Curious? Hmm...

...Then perhaps you'll realize that your definition of self-fulfilment
defers from mine, and probably the next person to post under you. And
I'm not going to reveal it to the likes of you if you don't even read the
full post.

I got as far as "to the likes of you" and stopped reading. Which is what happens when you insult your reader.

Pusateri · 01-30-2012, 10:21 AM

Yup. It's loopy.

jimbo13 · 01-30-2012, 11:26 AM

I don't see any point to your post.

It's dull.

Dan

BrianMcLeod · 01-30-2012, 12:54 PM

If this were music, critics would call it "self-indulgent".

It's about you impressing yourself instead of connecting with your reader.

Reads like word salad... and I'm left thinking. "Whadafuh?"

Joe Ditzel · 01-30-2012, 03:24 PM

Sorry, bro, you lost me early on and I switched channels.

Ross James · 01-30-2012, 05:01 PM

Quote:

Originally Posted by CoffeeWithRyan

Let me cut the crap and set you loose...

This is my favorite part.

Basically says, Ok, I'll stop and you can go now if they already haven't yet

01-30-2012, 06:24 AM	#1
CoffeeWithRyan vortex of copy Join Date: Jan 2012 Posts: 12 Thanks: 2 Thanked 6 Times in 4 Posts	...AND You Said "You Don't Gamble". ...AND You Said "You Don't Gamble". Provoked? I hope. Angry? I don't care. Curious? Hmm... ...Then perhaps you'll realize that your definition of self-fulfilment defers from mine, and probably the next person to post under you. And I'm not going to reveal it to the likes of you if you don't even read the full post. Let me throw a trembling LIVE "grenade" into your hot seat right now and tell you that you're plain wrong. Your bad is my good, my worst profit day could be your payday. Maybe you don't get it now, so just keep reading on... Here's a clearer one: You slap a label on every damn thing in the world. Price tags. Good. Bad. Disgusting. A famous one... Take a guess? Tomorrow. Sorry, but the grenade I tossed earlier explodes now. You'd probably never thought about it before, but... You've been choosing, haven't you? There's a need to choose between a benefit and a con, a good and a bad, a neutral and a non-neutral. You forgot all about that grenade I tossed over. There's a need for you to slap a label of "value" on everything you see... I mean, maybe you thought in the last few seconds... "Who said I've never thought of this before?" (Or maybe you even forgot to recognize it in a challenging tone) So where's YOUR gambit? You're being forced to play poker even right now. You're trying to keep that straight face and 'bluff' your way through my logical defenses. But I'm not allowing that... When we play poker, we don't trade equal. I'd gamble to take away YOUR surplus. Even if you were boiling inside, creaking with that 'poker-face' anger... There's nothing you can do about it. Right? Sorry, but let me retract that sentence. Maybe I can't do anything about you, but YOU can do something about yourself. Afterall... You probably reacted to that bolded statement above. You took a gambit against my aggressive tone. If you can do that, you certainly can... Muster all that remaining strength of yours... and SLAP a label on that surplus. Give it a name. Maybe... "Value?" Look, if you're going to gamble, you're going to win and lose. You're going to hang something out that sets your reader's salivary glands loose like when he imagines incredibly sour lemons. Maybe you just did. You see, the reason we gamble is because of value. I gamble for your surplus and your readers gamble for your surplus. It's a two-way exchange, on a whole new intimate level than Savanna lions in heat. Let me cut the crap and set you loose... ... You have your valuable time and you're not going to waste it. That's okay, you can simply click away. I don't care. Still here? That's respectable. Keep reading... If your sales copy reader is a prospect, he would have slapped a whole damn bunch of labels on each element in your copy by the time he reaches the "close". Here's the thing... If your proof factors were slapped with favorable labels... If your rapport factors were slapped with "That's true!" labels... The higher the number of "ticks" that go off in your reader's head... the more compelling your copy becomes. As salesmen... As copywriters... We have two choices really. To gamble... or to not write copy. Best Regards, -Ryan. P.S - The point of the post? Loops within loops and loops. P.P.S - Feel free to point out things I "forgot" to mention.

01-30-2012, 10:21 AM	#3
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 342 Thanks: 314 Thanked 282 Times in 141 Posts	Re: ...AND You Said "You Don't Gamble". Yup. It's loopy.

01-30-2012, 11:26 AM	#4
jimbo13 HyperActive Warrior War Room Member Join Date: Mar 2011 Location: England Posts: 359 Thanks: 315 Thanked 194 Times in 159 Posts	Re: ...AND You Said "You Don't Gamble". I don't see any point to your post. It's dull. Dan

01-30-2012, 12:54 PM	#5
BrianMcLeod Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA. Posts: 2,164 Blog Entries: 5 Thanks: 1,458 Thanked 1,643 Times in 693 Posts Social Networking Contact Info	Re: ...AND You Said "You Don't Gamble". If this were music, critics would call it "self-indulgent". It's about you impressing yourself instead of connecting with your reader. Reads like word salad... and I'm left thinking. "Whadafuh?"
	Brian McLeod The Warrior Event 2012 - Official Facebook Page Direct Response Copywriting \| Get on my private list immediately...

01-30-2012, 03:24 PM	#6
Joe Ditzel Bad Golfer War Room Member Join Date: Dec 2010 Location: Los Angeles Posts: 572 Blog Entries: 1 Thanks: 575 Thanked 334 Times in 203 Posts Social Networking	Re: ...AND You Said "You Don't Gamble". Sorry, bro, you lost me early on and I switched channels.