Using Keyword Research to Boost Your Copywriting

RickDuris · 01-30-2012, 06:24 PM

[post deleted]

arfasaira · 01-31-2012, 07:26 AM

Quote:

Originally Posted by RickDuris

Also, if you have your own keyword research strategies, it would be wonderful for you to post them here.

I discovered literall hundreds of tools and utilities are out there.

- Rick Duris

I also use Google Trends, especially when dealing with highly competitive niches such as weight loss.

And Rick, your advice on research is pure gold - have you considered putting a product together? Like 'The Copywriter's Guide To impeccable Research' or something?

I reckon everyone could learn from it!

RickDuris · 01-31-2012, 07:44 PM

Quote:

Originally Posted by arfasaira

I also use Google Trends, especially when dealing with highly competitive niches such as weight loss.

And Rick, your advice on research is pure gold - have you considered putting a product together? Like 'The Copywriter's Guide To impeccable Research' or something?

I reckon everyone could learn from it!

Thank you. A lot of people tell me I should. Maybe I should follow the good advice on another thread and launch a WSO every day on copywriting research.

What I've discovered is there are so many facets to keyword research, and copywriting research in general, it's mind boggling.

There are so many websites and tools like Google Trends out there that add another piece to the puzzle. It's really amazing.

I'm glad this piece was useful to you.

- Rick Duris

RHert · 01-31-2012, 09:35 PM

Research is so much a part of copywriting. If you don't know your audience how are you supposed to write for them? Knowing what they want makes all the difference. Thanks for the links. I use many of them myself.

arfasaira · 02-01-2012, 02:43 AM

Quote:

Originally Posted by RickDuris

Thank you. A lot of people tell me I should. Maybe I should follow the good advice on another thread and launch a WSO every day on copywriting research.

What I've discovered is there are so many facets to keyword research, and copywriting research in general, it's mind boggling.

There are so many websites and tools like Google Trends out there that add another piece to the puzzle. It's really amazing.

I'm glad this piece was useful to you.

- Rick Duris

Rick,

So far your advice has been gold - and yes I do think you should do some product on research. When we learn to write copy, it's all-consuming and we just concentrate on the writing...

...and have to figure out the rest for ourselves!

I think anything which makes our life easier and our work easier is certainly worth it and would be a welcome addition to any serious copywriter who wants to get the big contracts and projects!

When I do marketing reports, they are pretty in-depth - usually taking me several hours to put together and contain more than enough information for any company to take it away and use it as a blueprint for their marketing.

I'll check out Amazon.com for trends, magazines, Facebook, LinkedIn and forums etc, as well as Ezine...

but what you've provided has added a whole new dimension to the whole research thing.

I've worked out the marketing and positioning to a tee, but have to admit the stuff you've shared about research has been a real eye-opener!

Hope to see more of it!

ewenmack · 02-01-2012, 04:02 AM

There's a part within Adwords called macros.

You may know about it, I didn't until yesterday.

What it does is allow the headline to change in your ad to match the searcher's term.

This means it becomes dynamic and therefore increases your quality score,
increase clickthru's, higher placement and lower cost per click.

Then there is another whole layer of testing in the conversion to sales.

Some keywords may get more clickthru's but covert less into sales/optin's
than the other keywords.

So lot's of places to test and measure!

Best,
Ewen

HarryHarper · 02-07-2012, 12:49 PM

I think the content itself plays an important role in copywriting, and it is closely connected with research. To know the audience is good, but is not enough to gain their attention and coming back. Knowing the subject and audience makes the difference.

Dexx · 03-01-2012, 08:58 AM

Rick, I see your original post has been deleted, are there plans to release the information as a WSO?

I didn't get a chance to view it, but this post was recommended as a resource to check out for doing copywriting research...it would be nice to see what you previously had suggested.

Cheers,

~Dexx

RickDuris · 03-01-2012, 10:44 AM

Unfortunately, there are no future plans. Sometimes, I share a bit too much and I have to pull back. This is one of those times.

copyassassin · 03-01-2012, 10:58 AM

Quote:

Originally Posted by RickDuris

Unfortunately, there are no future plans. Sometimes, I share a bit too much and I have to pull back. This is one of those times.

such a tease

Sywebs · 03-05-2012, 07:59 AM

someone here working with niche finder? or samurai market? how do you find good keywords?

zaccolbert · 03-05-2012, 08:18 AM

Research is obviously an important part of copywriting, and keyword research can help your copy be more visible in the search engines but, in my opinion, never should search engine optimisation tactics impede on exciting writing. There is a real risk that trying to make your piece keyword rich will just make it spammy and boring to read.

I always think, the reader is my target, not the search engines.

01-30-2012, 06:24 PM	#1
RickDuris Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA Posts: 1,182 Thanks: 513 Thanked 1,437 Times in 519 Posts Social Networking Contact Info	Using Keyword Research to Boost Your Copywriting [post deleted]
	http://www.copyranger.com

01-31-2012, 09:35 PM	#4
RHert HyperActive Warrior Join Date: Aug 2011 Location: Utah Posts: 225 Thanks: 6 Thanked 38 Times in 32 Posts	Re: Using Keyword Research to Boost Your Copywriting Research is so much a part of copywriting. If you don't know your audience how are you supposed to write for them? Knowing what they want makes all the difference. Thanks for the links. I use many of them myself.
	Copywriting at it's Best! - Tips and tricks to connect with your reader.

02-01-2012, 04:02 AM	#6
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: Using Keyword Research to Boost Your Copywriting There's a part within Adwords called macros. You may know about it, I didn't until yesterday. What it does is allow the headline to change in your ad to match the searcher's term. This means it becomes dynamic and therefore increases your quality score, increase clickthru's, higher placement and lower cost per click. Then there is another whole layer of testing in the conversion to sales. Some keywords may get more clickthru's but covert less into sales/optin's than the other keywords. So lot's of places to test and measure! Best, Ewen

02-07-2012, 12:49 PM	#7
HarryHarper Warrior Member Join Date: Feb 2012 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Using Keyword Research to Boost Your Copywriting I think the content itself plays an important role in copywriting, and it is closely connected with research. To know the audience is good, but is not enough to gain their attention and coming back. Knowing the subject and audience makes the difference.
	Samsung Galaxy Note review Samsung Galaxy Nexus review

03-01-2012, 08:58 AM	#8
Dexx Offline Consultant War Room Member Join Date: Jul 2007 Location: Alberta, Canada Posts: 1,900 Thanks: 612 Thanked 613 Times in 318 Posts Social Networking	Re: Using Keyword Research to Boost Your Copywriting Rick, I see your original post has been deleted, are there plans to release the information as a WSO? I didn't get a chance to view it, but this post was recommended as a resource to check out for doing copywriting research...it would be nice to see what you previously had suggested. Cheers, ~Dexx
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03-01-2012, 10:44 AM	#9
RickDuris Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA Posts: 1,182 Thanks: 513 Thanked 1,437 Times in 519 Posts Social Networking Contact Info	Re: Using Keyword Research to Boost Your Copywriting Unfortunately, there are no future plans. Sometimes, I share a bit too much and I have to pull back. This is one of those times.
	http://www.copyranger.com

03-05-2012, 07:59 AM	#11
Sywebs Warrior Member Join Date: Mar 2012 Posts: 13 Thanks: 0 Thanked 1 Time in 1 Post	Re: Using Keyword Research to Boost Your Copywriting someone here working with niche finder? or samurai market? how do you find good keywords?

03-05-2012, 08:18 AM	#12
zaccolbert Warrior Member Join Date: Oct 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Using Keyword Research to Boost Your Copywriting Research is obviously an important part of copywriting, and keyword research can help your copy be more visible in the search engines but, in my opinion, never should search engine optimisation tactics impede on exciting writing. There is a real risk that trying to make your piece keyword rich will just make it spammy and boring to read. I always think, the reader is my target, not the search engines.