Im seeing a lot of landing pages with only a video

vendor2012 · 02-01-2012, 03:41 PM

Im seeing a lot of landing pages with only a video..no sales copy and the convertion stats on clickbank are amazing. Is video beating sale copy ?

ASCW · 02-01-2012, 03:57 PM

First of all.
It is not video -vs- sales copy.

The video IS THE sales copy.
The scripts to those videos are written by copywriters just like an sales letter.

2nd of all - most data shows that video only - vs - text only. That video beats the crap out of text only.

I wish I had data for video and text vs video only. But I don't.

Would love it if some warriors showed up and shared some data.

-Andy

briancassingena · 02-01-2012, 05:51 PM

I was gonna say, need to test video and text vs just video, but for most markets I'd guess the combination should do well, it's dual readership path, meaning there are 2 ways to take in the information, readers will read the text and watchers will watch the video.

Janet Sawyer · 02-01-2012, 05:58 PM

Quote:

Originally Posted by briancassingena

I was gonna say, need to test video and text vs just video, but for most markets I'd guess the combination should do well, it's dual readership path, meaning there are 2 ways to take in the information, readers will read the text and watchers will watch the video.

Quote:

Originally Posted by ASCW

First of all.
It is not video -vs- sales copy.

The video IS THE sales copy.
The scripts to those videos are written by copywriters just like an sales letter.

2nd of all - most data shows that video only - vs - text only. That video beats the crap out of text only.

I wish I had data for video and text vs video only. But I don't.

Would love it if some warriors showed up and shared some data.

-Andy

Quote:

Originally Posted by vendor2012

Im seeing a lot of landing pages with only a video..no sales copy and the convertion stats on clickbank are amazing. Is video beating sale copy ?

Sorry Guys, What were you saying? I can't hear you.

Data --->

Most people over 40 have some kind of hearing loss.
Most youngsters nowadays have some kind of hearing loss.
5-6 year olds can hear perfectly, unfortunately, they are too young to have debit or credit cards and only want to purchase "peppa pig" or "roary the racing car" type products.

thatkeywordguy · 02-01-2012, 08:04 PM

i love hunch's intro video

Hunch intro video, partner insights version on Vimeo

i always put copy on my pages though

although, my current pitch page is mostly videos

02-01-2012, 03:41 PM	#1
vendor2012 Banned War Room Member Join Date: Dec 2011 Location: Roseville, CA Posts: 59 Thanks: 0 Thanked 0 Times in 0 Posts	Im seeing a lot of landing pages with only a video Im seeing a lot of landing pages with only a video..no sales copy and the convertion stats on clickbank are amazing. Is video beating sale copy ?

02-01-2012, 03:57 PM	#2
ASCW Andy Wilson War Room Member Join Date: Oct 2009 Location: Seattle, WA Posts: 259 Thanks: 59 Thanked 94 Times in 60 Posts	Re: Im seeing a lot of landing pages with only a video First of all. It is not video -vs- sales copy. The video IS THE sales copy. The scripts to those videos are written by copywriters just like an sales letter. 2nd of all - most data shows that video only - vs - text only. That video beats the crap out of text only. I wish I had data for video and text vs video only. But I don't. Would love it if some warriors showed up and shared some data. -Andy
	COPYWSO: Cash Magnet Emails Force Readers to Open Your Emails, Clickthrough And Buy. Salesboostcopywriter.com

02-01-2012, 05:51 PM	#3
briancassingena Copywriting Strategy War Room Member Join Date: Feb 2009 Location: Down Under Posts: 347 Thanks: 157 Thanked 96 Times in 50 Posts Social Networking	Re: Im seeing a lot of landing pages with only a video I was gonna say, need to test video and text vs just video, but for most markets I'd guess the combination should do well, it's dual readership path, meaning there are 2 ways to take in the information, readers will read the text and watchers will watch the video.
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02-01-2012, 08:04 PM	#5
thatkeywordguy KeywordResearcher.org Join Date: Jan 2012 Posts: 271 Thanks: 93 Thanked 70 Times in 35 Posts Social Networking	Re: Im seeing a lot of landing pages with only a video i love hunch's intro video Hunch intro video, partner insights version on Vimeo i always put copy on my pages though although, my current pitch page is mostly videos
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