Are copywriters doing more than copy nowadays?

[SimonHarrison]

I've been looking for a decent article writer, somebody who's reasonably au fait with the fitness space, and I'm still surprised how average the content written actually is.

I'm not saying it's awful, or spun, but it's pretty dull and dry.

I'm wondering if there are copywriters sat around due to the downturn who typically only write sales copy but could turn their skills to compelling reviews, articles, and so forth.

I only ask because obviously a copywriter understands how to invoke an emotional response with their verbiage and that is a major bonus in writing a review etc.

Just seems like there may be a cross over market for copywriters without much copy to write nowadays.

I'm in the market for a decent writer do some stuff if anybodies interested.

[Mark Pescetti]

Originally Posted by SimonHarrison

I'm wondering if there are copywriters sat around due to the downturn who typically only write sales copy but could turn their skills to compelling reviews, articles, and so forth.

I only ask because obviously a copywriter understands how to invoke an emotional response with their verbiage and that is a major bonus in writing a review etc.

Just seems like there may be a cross over market for copywriters without much copy to write nowadays.

I'm in the market for a decent writer do some stuff if anybodies interested.

I'm totally confused!

Downturn?

No, no, NO...

...In any poorly performing economy, it's a PERFECT environment for the little guy - solopreneurs - to get their visions FINALLY seen by the world and make the BIG TIME money!

I mean...

Did you know that some of the richest companies in the world were established during The Great Depression?

Slumps sell!

If you're NOT POSITIONING yourself to get some radical SOLUTIONS out there for people to BUY, you're leaving a ton of cash on the table for everyone else to divvy up.

And to answer the question in your post headline...

...Yes, copywriters do WAY more than just, uh, write.

Copywriters develop brands, business models, company names, ad copy (for graphics), etc.

As for articles and reviews, why not?

But they wouldn't be $5 gigs.

If you want high-quality copy, you have to invest appropriately.

That's where the BIGGEST DISCONNECT takes place when someone (like yourself) who is accustomed to working with content/articles writers gets left behind.

Copywriters excel in conveying and eliciting very specific emotions.

That's why people who thrive in writing emotionally-displacing copy can charge the big bucks.

Most (but certainly not all) content writers produce drab material because they're mostly worried about meeting their word count... and other baseless stuff like that.

If you're selling something, anything, you're looking for a copywriter.

Period.

So what are you selling?

Mark

[SimonHarrison]

Originally Posted by Reflection Marketing

I'm totally confused!

Mark

Ok Mark.

Clearly all copywriters are fully booked , thanks anyway.

[tomokun]

Originally Posted by SimonHarrison

I've been looking for a decent article writer, somebody who's reasonably au fait with the fitness space, and I'm still surprised how average the content written actually is.

I'm wondering if there are copywriters sat around due to the downturn who typically only write sales copy but could turn their skills to compelling reviews, articles, and so forth.

Just seems like there may be a cross over market for copywriters without much copy to write nowadays.

I'm in the market for a decent writer do some stuff if anybodies interested.

LOL, I can understand your point, but the reality is that good copywriters are never hungry for work.

Good copywriters have more work than they can handle, and price themselves out of the work they don't have time to do.

That's why I put together my own team of writers who I've trained to write effectively for the web, but who aren't exactly copywriters.

Because the fact of the matter is that you don't want and probably can't afford to have a copywriter write an article for you.

You want a content writer who understands some basic copy concepts to get that done.

Big difference between the two

[SimonHarrison]

For reference..

Actually never mind, but making assumptions as to what people can afford, what they are used to, what they want on a forum with no understanding or knowledge of said poster makes you sound (a) condescending (b) rude.

I wasn't asking for $5 gigs or even $50 gigs, I was thinking more in the region of $500 type review articles.

Spouting a metric ton of captain obvious at me, hasn't helped either.

No **** the best copywriters are doing more business in a recession.

There's a different between the best and folks who are hugely more capable than $20 article writers.

I'll leave it at that.

Good day to you gents.

Jeez!

[Steve Hill]

You might try posting in the "Wanted - Members Looking To Hire You" forum.

If you can provide a good description of what you are looking for, you might find the exact combination of expertise and writing approach that is preferred for your situation.

Just a thought.

[Raydal]

Originally Posted by SimonHarrison

For reference..

Actually never mind, but making assumptions as to what people can afford, what they are used to, what they want on a forum with no understanding or knowledge of said poster makes you sound (a) condescending (b) rude.

I wasn't asking for $5 gigs or even $50 gigs, I was thinking more in the region of $500 type review articles.

Spouting a metric ton of captain obvious at me, hasn't helped either.

No **** the best copywriters are doing more business in a recession.

There's a different between the best and folks who are hugely more capable than $20 article writers.

I'll leave it at that.

Good day to you gents.

Jeez!

This is a tough place for sure but neither should you paint the entire
copywriter's forum in one brush stroke because of two responses.

Anytime you ask a copywriter to write an article then that is the
typical reaction you'll get here. If you mentioned your price
at the outset your PM box would be full with responses in
no time.

Just my take.

And yes, I write review articles.

-Ray Edwards

[Daniel Scott]

$500 or so isn't a ton for a review article, IMHO, given it's a mini sales letter... but I know of a couple of up-and-comers who probably would be interested.

I've got a couple of people in mind. Feel free to drop me a line if you want the introduction(s).

Daniel

[MikeHumphreys]

Originally Posted by SimonHarrison

I've been looking for a decent article writer, somebody who's reasonably au fait with the fitness space, and I'm still surprised how average the content written actually is.

I'm not saying it's awful, or spun, but it's pretty dull and dry.

I'm wondering if there are copywriters sat around due to the downturn who typically only write sales copy but could turn their skills to compelling reviews, articles, and so forth.

I only ask because obviously a copywriter understands how to invoke an emotional response with their verbiage and that is a major bonus in writing a review etc.

Just seems like there may be a cross over market for copywriters without much copy to write nowadays.

I'm in the market for a decent writer do some stuff if anybodies interested.

In addition to this thread, I'd suggest checking with some of the more expensive article writers. I don't know if either one of them is for hire but I've heard good things about the article quality from Caliban (screen name CDarklock) and Cori Padget.

Not every copywriter writes articles for clients. It's not something I enjoy writing and I'm fortunate to be busy enough with other copywriting work, so I don't do it. I noticed you mentioned your budget so hopefully you get some strong candidates contacting you to meet your needs.

As for what copywriters do during slow times... it depends on the copywriter. A good number of the ones I know create their own info-products, especially in niches that they don't normally write copy for. It's a fun way to do something different that can help recharge your creative batteries.

Best of luck,

Mike

P.S. I was searching for Cori's screen name and came up with this thread that I think will be very helpful for you.

Need a great ghost writer...

[Mark Andrews]

Another suggestion for you...

Contact Arfa Saira, she's a top notch writer specializing in the health niche. Currently fully booked up as a copywriter until April but does take on other writing projects from time to time too.

Guaranteed you'll get top quality without a shadow of doubt.

View Profile: arfasaira

Best,


Mark Andrews