Looking for this Eugene Schwartz Ad. Can you help?

John Galt · 02-07-2012, 02:37 PM

It's the Ad he wrote to help launch Boardroom, with the headline that reads:

"How to Get the Heart of 370 Business Magazines in Just 30 Minutes a Month"

Any generous soul have it in their swipe? I'd be much appreciative if you could give me the hook up.

Also, does anybody know where to find an accurate biography on Schwartz? I came across his obituary, but that's about it. No Wikipedia page from the looks of it...

Mark Andrews · 02-07-2012, 06:57 PM

Here you are John...

Eugene Schwartz Collection for $297

Best,

Mark Andrews

Steve Hill · 02-07-2012, 07:34 PM

I did find this bio information:

(1927-1995)
- a mail order copywriter
- author of 10 books.
- aka Gene Schwartz
- wrote some of the most celebrated lines in direct-mail advertising
- Born on March 18, 1927, in Butte, Mont., and studied at the University of Washington
- Schwartz moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief.
- In 1954 he went into business on his own.

abugah · 02-08-2012, 05:44 AM

Try this:
Eugene Schwartz Copywriting Swipe File

John Galt · 02-08-2012, 06:47 AM

@Mark - Thanks for the heads up, but the ad I'm looking for isn't included in that collection.

@Steve - Much appreciated. Online info on Schwartz seems to be pretty sparse; you found more than I did.

@Abu -Bernstein's website is amazing. Great share for those that haven't seen it yet. Alas, his site doesn't have this ad either.

If anybody else has two Abe Lincoln's to throw into the mix, I'd sing your praises to the sky.

abugah · 02-08-2012, 09:03 PM

John,

Not sure if the ad is in this course. Just see if it may be of help.

:: Eugene Schwartz Consulting ::

02-07-2012, 02:37 PM	#1
John Galt I write a little bit. Join Date: Sep 2009 Location: Boston Posts: 91 Thanks: 14 Thanked 11 Times in 10 Posts	Looking for this Eugene Schwartz Ad. Can you help? It's the Ad he wrote to help launch Boardroom, with the headline that reads: "How to Get the Heart of 370 Business Magazines in Just 30 Minutes a Month" Any generous soul have it in their swipe? I'd be much appreciative if you could give me the hook up. Also, does anybody know where to find an accurate biography on Schwartz? I came across his obituary, but that's about it. No Wikipedia page from the looks of it...

02-07-2012, 06:57 PM	#2
Mark Andrews SmokingHotCopy@gmail.com War Room Member Join Date: Apr 2011 Location: In Somebody Else's Shoes Posts: 1,685 Blog Entries: 2 Thanks: 1,587 Thanked 1,333 Times in 722 Posts Contact Info	Re: Looking for this Eugene Schwartz Ad. Can you help? Here you are John... Eugene Schwartz Collection for $297 Best, Mark Andrews
	"He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."

02-07-2012, 07:34 PM	#3
Steve Hill Got fish? Join Date: Jan 2012 Location: 311 miles south of the ranch Posts: 177 Thanks: 93 Thanked 104 Times in 72 Posts	Re: Looking for this Eugene Schwartz Ad. Can you help? I did find this bio information: (1927-1995) - a mail order copywriter - author of 10 books. - aka Gene Schwartz - wrote some of the most celebrated lines in direct-mail advertising - Born on March 18, 1927, in Butte, Mont., and studied at the University of Washington - Schwartz moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. - In 1954 he went into business on his own.
	Last edited by Steve Hill; 02-08-2012 at 09:16 AM. Reason: Updated

02-08-2012, 05:44 AM	#4
abugah HyperActive Warrior War Room Member Join Date: Oct 2010 Location: Nairobi Posts: 325 Thanks: 77 Thanked 135 Times in 72 Posts Contact Info	Re: Looking for this Eugene Schwartz Ad. Can you help? Try this: Eugene Schwartz Copywriting Swipe File
	''Solitude is the pain a writer endures to select words that cause people to cry, laugh or drop their guards and purchase.''

02-08-2012, 06:47 AM	#5
John Galt I write a little bit. Join Date: Sep 2009 Location: Boston Posts: 91 Thanks: 14 Thanked 11 Times in 10 Posts	Re: Looking for this Eugene Schwartz Ad. Can you help? @Mark - Thanks for the heads up, but the ad I'm looking for isn't included in that collection. @Steve - Much appreciated. Online info on Schwartz seems to be pretty sparse; you found more than I did. @Abu -Bernstein's website is amazing. Great share for those that haven't seen it yet. Alas, his site doesn't have this ad either. If anybody else has two Abe Lincoln's to throw into the mix, I'd sing your praises to the sky.

02-08-2012, 09:03 PM	#6
abugah HyperActive Warrior War Room Member Join Date: Oct 2010 Location: Nairobi Posts: 325 Thanks: 77 Thanked 135 Times in 72 Posts Contact Info	Re: Looking for this Eugene Schwartz Ad. Can you help? John, Not sure if the ad is in this course. Just see if it may be of help. :: Eugene Schwartz Consulting ::
	''Solitude is the pain a writer endures to select words that cause people to cry, laugh or drop their guards and purchase.''