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02-07-2012, 09:10 PM
| #1 |
| Senior Warrior Member  Join Date: Sep 2003 Location: Miami
Posts: 1,574
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|  selling continuity - ideas?
hey ya'll.... working on some copy for an offer of mine that has a small micro-continuity offer attached to it... anyone come to mind as far as selling continuity in a really good (i.e. effective) way? Went to cb to get ideas but i think i need some other stuff I haven't yet found. Looking for some new angles to work in and test. appreciate any link's or offers that may come to mind. thnx! |
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Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV | |
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02-07-2012, 10:15 PM
| #2 |
| Rick Duris CopyRanger.com War Room Member  Join Date: Dec 2009 Location: Laguna Beach, CA
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| Re: selling continuity - ideas?
This is more of a positioning: "At this point in my career, I certainly don't need to beg for people to learn what I have to show them. In fact, although this may sound like bragging and I probably shouldn't say it, the truth is I don't need to coax the uncertain buyer with silly things like iron-clad money back guarantees, free trials, programs that are next to impossible to quit and other marketing gimmicks." |
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02-07-2012, 10:34 PM
| #3 |
| ResultsCopywriting.com War Room Member  Join Date: Feb 2007 Location: San Diego, Ca
Posts: 916
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| Re: selling continuity - ideas?
Dave, is it a back-end product? What's the monthly price in comparison to the main product? There are a lot of ways to go. Netflix - "Try Us Free For 30-Days - The Price Is So Low You Can't Afford To Live Without Us". <<Not their copy, just an example of their positioning. "This isn't cheap - It's certainly not for everyone but for the lucky few who qualify"... "Take you by the hand step-by-step coaching for only $2.37 a day" "Thank you for your purchase. As a one-time bonus, we'll send you our "xyz" bonus CD, and ONLY if you love it we'll send them every month for only..." Pitch a premium... A lot of proven ways to go - depends on the situation. -Scott |
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02-08-2012, 08:10 AM
| #4 |
| HyperActive Warrior  Join Date: Aug 2011
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| Re: selling continuity - ideas?
How about: What i'm offering you in (name of basic product ?) is just the tip of the iceberg. You ain't seen nothing yet. If you want to take it to the next level you'll want to try our advanced secrets program. Caution: Only for serious players. (Don't make price too much of an issue if what you're offering is top quality content. Focus more on the benefits and advantages of the content ) |
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02-08-2012, 08:16 AM
| #5 |
| Senior Warrior Member Join Date: Sep 2003 Location: Miami
Posts: 1,574
Thanks: 14
Thanked 210 Times in 137 Posts
| Re: selling continuity - ideas?
thnx guys... its part of the front end offer.... ala eben pagans monthly interviews added to his ebook (for the dating stuff)... its basically a report with new videos/audios each week for $9.99 a week for 12 weeks... so instead of the customer paying say $39.95 a month and getting 1 "thing", they're getting something new each week. and its just 12 weeks long, so its not like we're holding customers hostage or anything for the rest of their lives... was looking for other offers that are selling continuity well.... figured I could figure out how/why they're working and see what i can use in my offer. |
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Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV | |
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| Tags |
| continuity, ideas, selling |
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