Best Dan Kennedy Copywriting Product?

Justin Mandel · 02-07-2009, 08:54 PM

I've always been curious about this and have always been super confused since he has so many products out there.

There's so many to choose from and I wanted some opinions on this so I can make a better informed decision.

So what do you feel is his BEST copywriting product/package?

TimCastleman · 02-07-2009, 09:04 PM

Justin -

His book on copywriting is a great book and well worth the money. I have his copywriting seminar in a box and even though it is tough to hear it is great and well worth the money.

Tim

MikeHumphreys · 02-07-2009, 10:22 PM

Justin,

It depends on your goals.

If you have to have a heavy dose of direct mail advise with some copywriting tossed in, then check out his copywriting in a box series. I will tell you that this one is my least favorite Kennedy product that I own and I own most of Dan's stuff (even his non-marketing stuff).

If you want a 'how to write a sales letter from scratch' advise, then grab "The Ultimate Sales Letter". It's the book I recommend most often when someone says they want to learn basic copywriting.

If you want a bunch of copywriting tips and advise, you'll enjoy his Copywriting Clinic, which is frequently sold dirt-cheap on Ebay for some insane reason (it's pure gold).

If you're looking for online style copywriting, Dan would be the first to admit that is not his forte.

I'd suggest studying guys like Caples, Makepeace, Fortin, and Carlton to learn copywriting instead.

But in terms of offline, direct mail/direct response marketing, Dan Kennedy is one of the best there is to study.

Good luck,

Mike

Kevin Rogers · 02-08-2009, 06:53 PM

I put DK's "Ultimate Marketing Plan" up there with any marketing book, but I would argue whether he's the guy to learn copywriting from. At least not until you've digested every morsel of Bencivenga, Carlton, Collier, Hopkins, Schwab... and by then you should have it figured out.

Devour JC's Kick Ass Copywriting Secrets Of A Marketing Rebel and the Robert Collier Letter Book then get busy.

Best,

Kevin

JJOrana · 02-08-2009, 07:30 PM

If you're looking for some books, check out this thread from another forum where they post their suggested reading materials:

Must Read Copywriting Books

I believe most of people are also Warriors.

AndrewCavanagh · 02-16-2009, 07:27 AM

I think you'd be best served buying his books...especially the Ultimate Sales Letter...and treating them like courses...actually doing everything in the book and reading each chapter 5 or 6 times.

Kindest regards,
Andrew Cavanagh

mr2020 · 02-17-2009, 07:04 PM

Hey mate,

I have tons of Dan Kennedy stuff, mostly bought on Ebay for dimes on the dollar.

I would say just notice what you are attracted to and dive in.

Several packages I have have multiple audio disks, and transcripts.

I find those really are nice to have, just my learning and integration style.

Enjoy and let us know what you get!

Twenty Twenty

David.Beckman · 02-22-2009, 05:59 PM

The Ultimate Sales Letter is a goldmine and a great place to start as well as continue learning copy - mine is tattered and beaten from all the use.

02-07-2009, 08:54 PM	#1
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,968 Thanks: 526 Thanked 170 Times in 127 Posts Social Networking Contact Info	Best Dan Kennedy Copywriting Product? I've always been curious about this and have always been super confused since he has so many products out there. There's so many to choose from and I wanted some opinions on this so I can make a better informed decision. So what do you feel is his BEST copywriting product/package?
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02-07-2009, 09:04 PM	#2
TimCastleman Gunslinger War Room Member Join Date: Aug 2008 Posts: 1,649 Blog Entries: 34 Thanks: 155 Thanked 744 Times in 293 Posts	Re: Best Dan Kennedy Copywriting Product? Justin - His book on copywriting is a great book and well worth the money. I have his copywriting seminar in a box and even though it is tough to hear it is great and well worth the money. Tim
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02-07-2009, 10:22 PM	#3
MikeHumphreys Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA Posts: 2,785 Thanks: 787 Thanked 696 Times in 373 Posts Social Networking	Re: Best Dan Kennedy Copywriting Product? Justin, It depends on your goals. If you have to have a heavy dose of direct mail advise with some copywriting tossed in, then check out his copywriting in a box series. I will tell you that this one is my least favorite Kennedy product that I own and I own most of Dan's stuff (even his non-marketing stuff). If you want a 'how to write a sales letter from scratch' advise, then grab "The Ultimate Sales Letter". It's the book I recommend most often when someone says they want to learn basic copywriting. If you want a bunch of copywriting tips and advise, you'll enjoy his Copywriting Clinic, which is frequently sold dirt-cheap on Ebay for some insane reason (it's pure gold). If you're looking for online style copywriting, Dan would be the first to admit that is not his forte. I'd suggest studying guys like Caples, Makepeace, Fortin, and Carlton to learn copywriting instead. But in terms of offline, direct mail/direct response marketing, Dan Kennedy is one of the best there is to study. Good luck, Mike
	Kick-A$$ Seven-Figure Producing Copywriting Gun For Hire \| Easy Multi Tracking Copywriters: How To Get More Clients FAST! \| Marketing & Copywriting Blog Last edited by MikeHumphreys; 02-09-2009 at 07:37 AM. Reason: clarifying points

02-08-2009, 06:53 PM	#4
Kevin Rogers HyperActive Warrior War Room Member Join Date: Nov 2007 Location: Florida Posts: 308 Thanks: 143 Thanked 297 Times in 84 Posts Social Networking	Re: Best Dan Kennedy Copywriting Product? I put DK's "Ultimate Marketing Plan" up there with any marketing book, but I would argue whether he's the guy to learn copywriting from. At least not until you've digested every morsel of Bencivenga, Carlton, Collier, Hopkins, Schwab... and by then you should have it figured out. Devour JC's Kick Ass Copywriting Secrets Of A Marketing Rebel and the Robert Collier Letter Book then get busy. Best, Kevin
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02-08-2009, 07:30 PM	#5
JJOrana Purpose Driven Business War Room Member Join Date: Nov 2007 Location: Canada Posts: 876 Thanks: 22 Thanked 37 Times in 28 Posts Social Networking Contact Info	Re: Best Dan Kennedy Copywriting Product? If you're looking for some books, check out this thread from another forum where they post their suggested reading materials: Must Read Copywriting Books I believe most of people are also Warriors.
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02-16-2009, 07:27 AM	#6
AndrewCavanagh Senior Warrior Member War Room Member Join Date: Dec 2006 Location: Cairns, Australia. Posts: 3,267 Thanks: 3 Thanked 784 Times in 425 Posts	Re: Best Dan Kennedy Copywriting Product? I think you'd be best served buying his books...especially the Ultimate Sales Letter...and treating them like courses...actually doing everything in the book and reading each chapter 5 or 6 times. Kindest regards, Andrew Cavanagh
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02-17-2009, 07:04 PM	#7
mr2020 HyperActive Warrior War Room Member Join Date: Apr 2008 Location: Melbourne Posts: 209 Blog Entries: 3 Thanks: 115 Thanked 46 Times in 31 Posts Social Networking Contact Info	Re: Best Dan Kennedy Copywriting Product? Hey mate, I have tons of Dan Kennedy stuff, mostly bought on Ebay for dimes on the dollar. I would say just notice what you are attracted to and dive in. Several packages I have have multiple audio disks, and transcripts. I find those really are nice to have, just my learning and integration style. Enjoy and let us know what you get! Twenty Twenty
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02-22-2009, 05:59 PM	#8
David.Beckman Warrior Member Join Date: Feb 2009 Posts: 23 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Best Dan Kennedy Copywriting Product? The Ultimate Sales Letter is a goldmine and a great place to start as well as continue learning copy - mine is tattered and beaten from all the use.