According to experts... women make much better copywriters than men

[Mark Andrews]

Experts? Mark grins.

According to experts... women make far better copywriters than men.

It's true. An undeniable fact. Women...

...are simply more attuned to writing emotionally and therefore connecting more favorably to the target audience. In fact... their counterparts pale into insignificance when competing directly against the fairer sex when it comes to copywriting.

What do you think?

Do you think this is a fair comment? Or not?

What are the reasons behind you arriving at your conclusion?

Best,


Mark Andrews

[ERPLeadsWriter]

Originally Posted by Mark Andrews

Experts? Mark grins.

According to experts... women make far better copywriters than men.

It's true. An undeniable fact. Women...

...are simply more attuned to writing emotionally and therefore connecting more favorably to the target audience. In fact... their counterparts pale into insignificance when competing directly against the fairer sex when it comes to copywriting.

What do you think?

Do you think this is a fair comment? Or not?

What are the reasons behind you arriving at your conclusion?

I would respectfully disagree. I don't even believe emotions are as big an advantage. Emotional can imply a lot of things. That doesn't mean being emotional automatically makes you a good writer. Look at Stephanie Meyer. She's quite emotional in her writing. Excessive even. She sells sure but is her writing top quality when compared to, let's say, Stephen King, Jules Verne, or J.R.R. Tolkien?

Granted the latter aren't copywriters either but the point remains emotional does not automatically guarantee quality.

[Pusateri]

Women are just as unconsciously solipsistic as men. It's the rare individual, male or female, who can step into the shoes of another person and see the world through their eyes.

[Grain]

It's proven, but I wouldn't use gender as a
discrimination. Let me explain what a
neurosurgeon told me a year and a half ago...

If you develop the correct faculties and have
practice it... The parts responsible in your
brain naturally become more developed.

It's neuroplasticity and genetics.

All humans started off as a pure female in the
womb.

It's just that for males, the Y chromosomes
are also present. Male hormones are also
synthesized - the extent of it can be
judged by the length of your 2nd and 4th
digits of a male's finger.

... That testosterone disrupts the male's
perception of information, narrowing the
spectrum of emotions we can perceive.

The females continue to be influenced by
huge amounts of female hormone... That's
why they don't grow our... organs.

Apart from that, they start to specialize
their Insular Cortex, which is responsible
for linking external and internal experiences.

(I heard something about mirror neurons as
well, but I can't remember what he said
about it - so I'm going to skip that platter.)

Strangely, I thought females would have
a more developed Insular cortex than males.

But that isn't so.

Males have a more developed insular cortex.
That creates the fight-or-flight response.

Yup, it's connected to the amygdale.

As such, we're more limited to lesser
emotions because we can't classify them
in narrow ranges. We normally throw
them into...

1) Shame / Horror
2) Aggression / Competitiveness /
Determination

Here's a science press release:
Men and women may respond differently to danger

Originally Posted by ScienceDaily

While viewing the negative images, women
showed decidedly stronger and more extensive
activation in the left thalamus, which relays
sensory information to and from the cerebral
cortex, including the pain and pleasure centers.

Men exhibited more activation in the left insula,
which gauges the physiological state of the
entire body and then generates subjective
feelings that can bring about actions. Information
from the insula is relayed to other brain structures
involved in decision making.

Dr. Urbanik believes these differences indicate
that women may analyze positive stimuli in a
broader social context and associate the positive
images with a particular memory. Viewing a
picture of a smiling toddler might evoke memories
of a woman's own child at this age. Conversely,
male responses are more perceptual.

Well, I guess females are able to "open", build
rapport and all, but I believe males have
a higher capability to "close a sale" instead.

Some women are good at maths.
Some males are good at social situations.

It really depends on your experience
ultimately, because copywriting is almost
always built from results instead.

I'll go for "beating the control" instead. (:
Less mind-boggling.

Kind Regards,
Grain.

[Steve The Copywriter]

Chaps, I hate to be the one to tell you this.

It's not just copywriting that women are better at.

It's everything else as well.

Just ask your wife or girlfriend.

She'll confirm it.


Steve

[ShaneGorry]

"According to experts... women make much better copywriters than men"

Citation needed.

And no, please don't point to post four. While it certainly tells us something of the nature of the sexes it proves nothing about copyrighting and who is "better".

And while where at it I have to wonder if the experts are a bunch of scientists or a bunch of product owners.

Personally though I'm not discriminatory. I'll go with the individual who has a proven record of delivering conversions no matter their gender.

[Grain]

Originally Posted by ShaneGorry

"According to experts... women make much better copywriters than men"

Citation needed.

And no, please don't point to post four. While it certainly tells us something of the nature of the sexes it proves nothing about copyrighting and who is "better".

And while where at it I have to wonder if the experts are a bunch of scientists or a bunch of product owners.

Personally though I'm not discriminatory. I'll go with the individual who has a proven record of delivering conversions no matter their gender.

Is there a paper released for that? That
would be really interesting.

Otherwise...

You were thinking in black-and-white. The
men or the women.

If you think about it now...

There can be some men who are better
than other men. And there can be women
who are better than other women.

There were stunt female drivers who
could drive better than an average
female. That had been true years ago,
and now...

If you ponder over it a little more again,

..the stronger man may be better than the
weaker woman.
AND the stronger woman may be better
than the weaker man.

There were female mathematicians who
could do calculus faster than male
mathematicians.

And now, you may realize there's a common
understanding here...

So many things are involved. It's like a
rainbow. There are so many in-betweens,
but we choose 7 main colours.

You probably understood that point easily
because it's quite logical.

We used to have different starting points.

Females may have a better capability.

But that doesn't matter if a female does not
develop her copywriting skills properly.

I think we have an agreement.

Proven records speak the best.

Kind Regards,
Grain.

[MissLizzie]

None of WF's female copywriters have bitten with your thread yet, Mark, and I'd be really interested to see what they say.

But in their absence, here's what I think...

Women are far more prolific consumers than men, both online and on the high street. Indeed, if you look at the figures, you'll find that we're responsible for about 85% of consumer spending in the US!

Not only that, women tend to be responsible for the household budgets - they do the grocery shopping, buy toys for the kids... they'll even have a say on what car the family should get, or house they should buy.

So, in my opinion... to succeed at copywriting, you really need to succeed at selling to women.

Now, personally, I think it's easier for women to write copy that's aimed other women. In many cases, we are the 'target audience' and that means we can use our own experiences and emotions in the copy.

Indeed, I know I'd struggle to write copy for a product on how to cure baldness, or how to sleep with any girl I wanted.

Quite simply, it's harder for me to get into the buyer's mindset.

That's not to say it can't be done, of course... it just means you'll have to do a lot more research on the niche and the audience. That takes time and a willingness to invest in your skills and career as a copywriter.

Sadly, I think too many people tend to skimp on their research... and that's probably their real downfall, as opposed to their gender.

Some much wiser people than me have written about this, and the links to their articles are below (not affiliate).

Is Copywriting a Masculine Skill? | Michel Fortin on Copywriting, Marketing, Business, and Life
Why James Chartrand Wears Women's Underpants | Copyblogger

As you'll see from James Chartrand's blog, there's also an issue as to whether it's easier for men to be successful as copywriters than women.

That's something I've been thinking about a lot recently as I'm about to start up my own copywriting business... there's a real possibility that I'll make my website gender neutral, or even adopt a male pseudonym. Her life experiences are very close to home for me and I'm keen that clients only judge me on my writing and my results.

[ShaneGorry]

Originally Posted by Grain

Is there a paper released for that? That
would be really interesting.

That sure would be interesting. After reading it we might know why "Mark grins in the OP. Or maybe he just grins because the phrase "According to experts..." makes him grin. It often has that effect on me to.

[Steve The Copywriter]

Lizzie,

There are many top notch woman copywriters.

And it's easy to create a fabulous USP as a woman - as you said in your post women are the main consumers.

So no need to use a male pseudonym.

It could be a bit awkward when you meet clients.

So, just be you.

We're all judged on our results - regardless of our gender.

All the very best with your copywriting empire.


Steve

[MissLizzie]

Thanks Steve - really appreciate that.

On reflection, I think that I'm probably making things stupidly difficult for myself, much like Susanna Hutchenson was discussing in the Michel Fortin article.

It's like trying to squeeze into an old pair of size 8 jeans (when you're now a size 12)... which women never do by the way.

But of course, women can't admit that we make things difficult for ourselves in the first place, because that would mean admitting we weren't right.

And.... aren't we always right?

Hummm - yes, troubling and not necessarily logical.

In other words... perfect female psychology.

[Steve The Copywriter]

As far as I've been told - woman never make mistakes...

(And it is fun watching a size 12 lady squeezing into a size 8 pair of jeans - best contortionist act you'll ever see ... but the language can get a bit blue)



Steve

[max5ty]

Could you name some (or any) that are better than Bencivenga, Halbert or Makepeace? (just to name a few)

In your case though...I'll agree with the reports

[CharismaticMannequin]

Originally Posted by Steve Copywriter

Chaps, I hate to be the one to tell you this.

It's not just copywriting that women are better at.

It's everything else as well.

Just ask your wife or girlfriend.

She'll confirm it.


Steve

True that.

[MikeHumphreys]

Originally Posted by MissLizzie

As you'll see from James Chartrand's blog, there's also an issue as to whether it's easier for men to be successful as copywriters than women.

That's something I've been thinking about a lot recently as I'm about to start up my own copywriting business... there's a real possibility that I'll make my website gender neutral, or even adopt a male pseudonym. Her life experiences are very close to home for me and I'm keen that clients only judge me on my writing and my results.

IMHO, it's only an issue if you let it become one.

There are very successful female copywriters out there. Off the top of my head... Carline Anglade-Cole and Kim Krause-Schwalb (spelling?) are two profilic A-List copywriters. Collette Gilliam, Anne Moss, and Susan Landry are three female copywriters I know who also write great copy. Anita Ashland is a great autoresponder copywriter that I've referred several clients to over the years with great client feedback afterwards.

If the copy is written correctly, then people can't tell if a male or female copywriter wrote it. It will sound like the spokesperson's voice instead. Two of my most recent hits were written for a female spokesperson's voice.

In a couple different interviews, including one that she did with me for Market Your Copy, Carline tells the story of how she co-wrote a salesletter with Clayton Makepeace. The client was raving over each section of the piece..., saying things like "I love how Clayton wrote this" or "I love how Carline wrote this section"... except the client was giving to the wrong copywriter each time.

It's not a gender issue IMHO on how good you can write copy. It's how dedicated you are to becoming a great copywriter.

If there's one short-coming I've seen with many female copywriters is that they aren't agressive enough in marketing and promoting their business. I blame that more on personality and needing to step out of your comfort zone than gender. The best-known copywriters (regardless of gender) are active, agressive promotors of their copywriting business.

I think the reason why there's more male copywriters is the nature of the work. It's very solitary work where you're working by yourself for hours, sometimes days by yourself. IMHO women tend to be more social people so unless they want to work from home or want a career they can do around being a stay-at-home mom, copywriting probably won't appeal to them.

That last paragraph is just my theory and observations. It's not meant to be "label" all female copywriters.

My 3 cents,

Mike

[Joe Ditzel]

One of the best- Shirley Polykoff:
Shirley Polykoff: Blonde Copywriters Have More Fun

And Helen Lansdowne Resor (with her husband Stanley)
made J. Walter Thompson into the giant agency that someday would
hire Mal:
http://en.wikipedia.org/wiki/Helen_Lansdowne_Resor
http://cskills.blogspot.com/2006/09/...964part-1.html
http://adage.com/century/people014.html
http://johngushue.typepad.com/blog/2...-to-touch.html

[MissLizzie]

@Maxsty - Fair point, but to clarify...

I'm just saying that in most cases, it's easier for women to research the target market for their copy. That doesn't mean they'll produce better copy or results for their clients.

Sad... but true.

I don't think anyone on here would dispute that people like Carlton, Makepeace and Halbert worked seriously hard to get good at copywriting.

And in doing so, I'm guessing that they spend a lot of time getting into the mindset of a Soccer Mom from Mid-America.

For me, that's what's made them great copywriters... not their gender.

[Steve The Copywriter]

Originally Posted by max5ty

Could you name some (or any) that are better than Bencivenga, Halbert or Makepeace? (just to name a few)

In your case though...I'll agree with the reports

Max if we're honest none of us are better than those (at least not all the time lol).


Steve

[marciayudkin]

None of WF's female copywriters have bitten with your thread yet, Mark, and I'd be really interested to see what they say.

Why not? Because a post that says "experts say" without saying who those experts are isn't worthy of serious comment.

I've done quite a bit of copywriting research and have never run across any research with such a claim.

And even if there were such studies, it wouldn't really be useful to any of us, whether customer or copywriter, because a generalization like that doesn't predict the skill of any individual.

Marcia Yudkin

[travlinguy]

Originally Posted by Pusateri

Women are just as unconsciously solipsistic as men. It's the rare individual, male or female, who can step into the shoes of another person and see the world through their eyes.

Had to dust off my freakin' dictionary.

[abugah]

Perhaps these two articles may help explain how the brain works and its relation to writing emotional copy.

The Daily Nightly - Boys vs. girls

Do girls' and boys' brains differ? - Social Skills | GreatSchools

[Mark Andrews]

You lot are too easy to get going.

Just write the first slightly controversial
thing to fly into my head, whack it up
on the forum, sit back and watch what
happens lol.

Right on cue they all pile in.

[RickDuris]

Originally Posted by Mark Andrews

You lot are too easy to get going.

Just write the first slightly controversial
thing to fly into my head, whack it up
on the forum, sit back and watch what
happens lol.

Right on cue they all pile in.

Pop into your head, Mark?

Women Are Better Copywriters Than Men

Anyone doing research would have discovered you were pulling our collective leg. The above post is from January, 2011.

- Rick Duris

PS: But to be fair, when you posted, I was just as curious as you to read the responses.

[angiecolee]

Originally Posted by ERPLeadsWriter

Granted the latter aren't copywriters either but the point remains emotional does not automatically guarantee quality.

Let's look at the language here. OP says "writing emotionally" which is a form or style of writing. Your language implies that women who are emotional aren't necessarily greater writers. I see a difference in definitions going on here.

What I interpreted the original post to mean was that most women can empathize with the pain of the target audience, which is a great strength. However, I don't think this is something that is necessarily limited to women. I've met a great number of men who are able to put themselves into another's shoes so to speak.

I do see the emotional connection to the copy as an advantage, whether it comes from a male writer or a female writer. I'm not going to get into male versus female because frankly it's counterproductive (not to mention I'm sorely outnumbered on this forum gender-wise ). Emotions are key, I think. Connections are important. As we get more and more invested in our computers and being connected to everyone from our couches, that personal touch starts to count more.

[Mark Andrews]

Originally Posted by RickDuris

Pop into your head, Mark?

Women Are Better Copywriters Than Men

Anyone doing research would have discovered you were pulling our collective leg. The above post is from January, 2011.

- Rick Duris

PS: But to be fair, when you posted, I was just as curious as you to read the responses.

[markpocock]

The only A List woman copywriter
I can think of is Carline Anglade Cole.
Any others?

[Mark Andrews]

Arfa Saira copywriter Arfa Saira Iqbal - The Copy Magnet - Home

View Profile: arfasaira

[mrdomains]

They may be better copywriters but I am not sure they are equally good at marketing themselves.

[Steve The Copywriter]

Originally Posted by markpocock

The only A List woman copywriter
I can think of is Carline Anglade Cole.
Any others?

Arfa of course and also Kim Krause Schwalm - Mike mentioned her earlier.


Steve

[OliviaHoang]

It doesn't matter who's "better". It just matters how much money you make at the end of the day--at least, that's my view of sales writing :-)

I agree that in general, women are more emotionally attuned to others.

But a man who is well trained in copywriting and has done a lot of research can hit just as many hot buttons--so in the end, it doesn't matter if you are a woman or a man.

It just matters that you are a COPYWRITER in the truest sense of the word.

[debml]

Obviously, there will be exceptions to every generalization. Women do have a tendency to experience more emotions than men do, which for copywriting can be a very useful skill.

However, at the end of the day, selling skills are also an important component of effective copywriting, and, at the end of the day, I don't think anyone would claim that as a gender specific skill or trait.

[schttrj]

Originally Posted by Mark Andrews

Experts? Mark grins.

According to experts... women make far better copywriters than men.

It's true. An undeniable fact. Women...

...are simply more attuned to writing emotionally and therefore connecting more favorably to the target audience. In fact... their counterparts pale into insignificance when competing directly against the fairer sex when it comes to copywriting.

What do you think?

Do you think this is a fair comment? Or not?

What are the reasons behind you arriving at your conclusion?

Best,


Mark Andrews

Even I will differ on this. We are not talking about being emotional here. We are talking about the level of EQ that a person possesses. Getting through the skin of the reader doesn't take just emotions, but an extraordinary logical control over those emotions to put forward the best cogent sequence of words, sentences and paragraphs.

Well, now looking at it from a different perspective, I might expect women to be better copywriters than men (primarily, high testosterone men!). Why? Normally, we are more persisting and aggressive in our daily life, and that again comes to show in our copy as well. We just become more salesy! On the other hand, woman are more about creating relationships, so they might have the upper hand in that case.

Anyone read 'Men are from Mars, Women are from Venus'?

[ERPLeadsWriter]

Originally Posted by angiecolee

Let's look at the language here. OP says "writing emotionally" which is a form or style of writing. Your language implies that women who are emotional aren't necessarily greater writers. I see a difference in definitions going on here.

Well yes, it can be an issue with semantics. However, I'm like you in that I don't need to be female to be able to emotionally empathize with the target audience.

Originally Posted by angiecolee

What I interpreted the original post to mean was that most women can empathize with the pain of the target audience, which is a great strength. However, I don't think this is something that is necessarily limited to women. I've met a great number of men who are able to put themselves into another's shoes so to speak.

There is still the issue of being emotional itself and how it translates into writing capacity be it for copy writing or creative writing. What I meant with my example is that a person being emotional doesn't automatically translate into good writing capacity.

[Michael Fereday]

Originally Posted by Mark Andrews

Experts? Mark grins.

According to experts... women make far better copywriters than men.

It's true. An undeniable fact. Women...

...are simply more attuned to writing emotionally and therefore connecting more favorably to the target audience. In fact... their counterparts pale into insignificance when competing directly against the fairer sex when it comes to copywriting.

What do you think?

Do you think this is a fair comment? Or not?

What are the reasons behind you arriving at your conclusion?

Best,


Mark Andrews

Who's to say it's not true... I have heard that women make better investors. At least for self study courses in futures trading... simply because they (women) follow the program, the formula, more precisely than their male counterparts do time and time again (noted by instructors).

That said, I think copywriting success does include a blend of technique and emotional connection. Good copy sells, that's why it pays so well for it's creators, male or female - and isn't that what it's all about? Thanks for sharing.

[arfasaira]

I don't necessarily agree women make better copywriters than men...unless a particular market calls for it - off the top of my head would be parenting and beauty - predominantly female markets.

Interesting thread though - my coach taught me to 'switch heads' when writing copy and create an avatar of the opposite sex when writing copy unless it was for a gender specific product.

This technique works great - and certainly the top copywriters out there use this technique to produce great copy which connects with all the right emotions - hence explaining why some of the A list men have written copy VERY successfully for the female market.

I know that clients have commented on my ability to really connect with the emotional pain of the reader - I don't think it's because I'm a woman, but more because I'm a naturally emotional person.

You can be male, very emotional and churn out super-charged emotionally compelling copy. It all comes down to how well you connect with the audience, how well you try and empathize with their pain and then weaving this in a clear, concise and compelling way throughout your copy.

In general, women are seen as more kinaesthetic that men, but I suspect this is more to do with the nurturing side we women innately have as mothers and future mothers to be.

Throughout history, men were generally seen as physically stronger and more head-strong so they could protect their families whereas women were always perceived as being more emotional and with a more fragile state of mind compared to men.

Not much has changed in today's world (with men being the family protectors etc), although equal rights and better education and possibilities for women have ensured we are just as good (if not better) than men in all areas of life, without being as fragile as we once were...

I totally understand why this argument might come up, but agree here with Marcia - there is no real shred of evidence from any authority on the subject.

Mark - thanks for posting this up!

[Joe Ditzel]

Originally Posted by markpocock

The only A List woman copywriter
I can think of is Carline Anglade Cole.
Any others?

You got me thinking. I don't know about "A-Llist" or not but here are some big or semi-big names I've come across. Some have already been mentioned:

Lorrie Morgan-Ferrero
Red Hot Copy

Lynn Terry
ClickNewz! Internet Marketing Blog | Internet Marketing blog by Lynn Terry with How-to, Tips, Reviews, Case Studies & Ideas to help you succeed online. Known as the Voice of Integrity in IM…
Lynn Terry | Michel Fortin on Copywriting, Marketing, Business, and Life

Kim Krause-Schwalm
Direct Response Copywriter / Marketing Consultant*|* Kim Krause Schwalm

Collette Gilliam
About | Curiously Strong Copy

Anne Moss
http://annemoss.com/

Susan Landry
Freelance Copywriter - Compelling SEO Copy That Sells

Anita Ashland
Anita Ashland: Autoresponder Copywriter

Marcia Yudkin
Creative Marketing Solutions: Attract More Clients and Customers with Marcia Yudkin's Methods of Marketing and Publicity

Maria Veloso
Web Copy That Sells - Maria Veloso Bio

Donna Baier Stein
Donna Baier Stein

Tina Lorenz
Tina Lorenz Writes

Susanna Hutcheson
Freelance Copywriter - Copywriting that leads to sales. Radio commercial ad writer, commercial radio writing

Emily Soell
https://www.facebook.com/people/Emily-Soell/743108510

James Chartrand
About Men with Pens

Here are some more I stole from Alex Cohen in another thread:

Chris Marlow The Copywriter's Coach
Donna L. Doyle Copy By Doyle | Donna L. Doyle -- Direct Response Copywriter, Health Copywriter
Renee Renaud milliondollarcopy.com
Roberta Rosenberg The Copywriting Maven
Robin Meyers Writing To The Rescue - Freelance Writer and Copywriting Service

Not a copywriter but this is interesting (I stole this from Jag in the same thread as Alec):
Gary Halbert's Assistant Theresa
http://www.thegaryhalbertletter.com/...denWriting.pdf

I know the name but have no links:
Linda Wells- big controls in the 60's

Gone now:
Joan Throckmorton
DMA Hall of Fame Member Joan Throckmorton Dies
Wrote "Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It," in 1986.

Lillian Eichler
18-Year-Old Millionaire Copywriter: Lillian Eichler

Again She Orders-- "A Chicken Salad, Please"

[Andy Button]

My radical approach to questions of gender in copywriting:

Look at the individual's copy, not the structure of their reproductive organs.

[Mark Andrews]

Pardon? You what?

[RepATX]

I think women are GREAT assets to copywriting but so are men. Those who can understand the marketing psychology of men & women, they are better copywriters and can be considered aliens from another planet.

[Raydal]

Women are better copywriters because they are more
emotionally tuned? Then how are men persuading
women to be their wives? Maybe women should be
persuading men to be their husbands.

Wait ... could it be that when men think they are
doing the persuading it's the other way around?

Now I'm confused.

-Ray Edwards

[BarryADensa]

Not that a woman cannot be a great copywriter... but why is that within the pantheon of great copywriters, from Hopkins and Caples to Ogilvy and Schwartz to Bencivienga and Makepeace there is no mention of a woman.

That's not say there isn't room for Anglade-Cole, Kim Schwan and others.

So aren't we being a bit chauvinistic by not recognizing all great copywriters, regardless of their sex?

Neither man nor woman has a patent on exceptional writing, commercial or otherwise.

Nature and nurture makes us what we are, not nature alone.

[Mark Andrews]

Originally Posted by BarryADensa

Not that a woman cannot be a great copywriter... but why is that within the pantheon of great copywriters, from Hopkins and Caples to Ogilvy and Schwartz to Bencivienga and Makepeace there is no mention of a woman.

That's not say there isn't room for Anglade-Cole, Kim Schwan and others.

So aren't we being a bit chauvinistic by not recognizing all great copywriters, regardless of their sex?

Neither man nor woman has a patent on exceptional writing, commercial or otherwise.

Nature and nurture makes us what we are, not nature alone.

It was a joke Barry, leg pulling, you know as in funny ha ha.

Hence...

Originally Posted by Mark Andrews

You lot are too easy to get going.

Just write the first slightly controversial
thing to fly into my head, whack it up
on the forum, sit back and watch what
happens lol.

Right on cue they all pile in.

[BarryADensa]

Uh ... Uh ... I guess I missed that part

[AlanCarr]

Ah, irony.

See, how I became a good salesman was by being taught how to control my emotions and keep the prospect pointing in the right direction (closing all exits etc)

I also find the very idea of men not experiencing as much or such intense emotions to be blatantly false. There's a reason WHY boys are pushed so hard to hide their emotions and pretend they don't have any - it's because they DO.

When it came to learn sales by print it seems even more a matter of distancing yourself and applying logical, proven systems, systems that have withstood statistical testing etc.

But now I'm gonna get a little controversial...

Which sex most often has to persuade the other?

OK, perhaps that was too subtle. Which sex most often tries to get the other sex to say "Yes", and which sex has vastly more experience at saying "No" a lot?

There's a clue there - but nothing actually stopping women being great copywriters too



AC

[Mark Andrews]

Originally Posted by AlanCarr

Ah, irony.

See, how I became a good salesman was by being taught how to control my emotions and keep the prospect pointing in the right direction...

AC

Irony indeed. Read the rest of the thread Alan.

Best,


Mark Andrews