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Old 02-26-2009, 06:27 PM   #1
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Default Which Copy Is The Best Copy? Please Advise :)

Hello,

I joind the unlimited salesletter membership by the warrior here on the forum and he redid one of my sales pages..

So I was wondering if you could give me your opinions on which one you think is the best..

Salesletter 1: Traffic Association! - OLD ONE
Salesletter2: Traffic Association! - NEW ONE

I really appreciate your time and input..

Dennis
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Old 02-26-2009, 07:43 PM   #2
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Aside from the content, I am very particular with the layout, the fonts, the pictures and the colors used. This is because I am always after the attention span of my audience. With this, I prefer the old one.

I am interested in learning more on the Philippine remittance industry.
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Old 02-26-2009, 09:33 PM   #3
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Out of the two... the old site.

There's still things I'd suggest as changes/additions, but heads up, I'd go with the original.

But why bother asking... split test 'em and find out

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Old 02-26-2009, 10:04 PM   #4
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Default Re: Which Copy Is The Best Copy? Please Advise :)

To me, as a consumer, the second one appears better.
* It has a headline that is an easier read, and easier to understand
* The subheading tells about what Traffic Association does
* The message appears less a sales pitch and more like information

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Old 02-27-2009, 08:01 AM   #5
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Quote:
Originally Posted by Onslaught View Post
When I land on a site that visually turns me off I wont read a word
What do you mean by that comment? Do you think the design is bad?

Dennis

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Old 02-27-2009, 11:05 AM   #6
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Default Re: Which Copy Is The Best Copy? Please Advise :)

To my mind the first one is definitely better. You need a little colour in the page, apart from the main graphic, and you've got that with the first one. The second one is rather grey and flat in comparrison.

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Old 03-01-2009, 04:35 PM   #7
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Default Re: Which Copy Is The Best Copy? Please Advise :)

As a consumer; the old one is more appealing.

As a marketer, split test both and check the visitor stats.
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Old 03-01-2009, 05:18 PM   #8
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Dennis,
Ah, opinion time :-)

The new letter's content draws me in because you (and your implied knowledge/experience) feature more.
I usually prefer subheads to be a different colo(u)r as that can make the copy 'flow' better.

However, the older letter has a more powerful effect (on me) with the pre-head, headline and 1st sub-head. Easy to read and easy to start dreaming how my sites would benefit from the same... that opens the door to the next sentence.

Your (ClickBank) guarantee in the new letter was very clear.
However, my 'objection' antenna were aroused in the 1st letter when it said "if I didn't stand behind the offer 110%." OK.... prove it ;-)

So, my vote goes on a split test!
Good luck with it.
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Old 03-01-2009, 06:51 PM   #9
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Well, interesting dilemma here :-) I agree with fellow warrior that split testing is in order. But, just to offer you my two cents on this, and be of assistance. I like the first letter`s pre-head. The second letter`s headline makes me kinda yawn, I think a combination of the two might prove to be a bit more effective (yes, create the third one). The second headline is kind of beating around the bush. You`re not focused enough on getting the attention from your target audience with the second headline.You`re not shouting "attention fellow SEO, stop doing what you are doing and listen here". I`d definately put in the pre-head. Anyways, no two ways about it. Two words : SPLIT TESTING!

Making your prospect look like a deer on the road flashed by the big rig looking into his demise. WHAM!! You got him! Yup, that`s what my copywriting does. Want to grab `em by their throats and make `em take out their wallets? Go to -----> http://www.marketerslife.com for more info.
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Old 03-02-2009, 09:04 AM   #10
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Thanks for the replies

A lot of helpful information.. I will be applying

Dennis

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Old 03-02-2009, 09:42 AM   #11
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Quote:
Originally Posted by TimSchaefer View Post
Out of the two... the old site.

There's still things I'd suggest as changes/additions, but heads up, I'd go with the original.

But why bother asking... split test 'em and find out
I second that. Split-testing will give you a more accurate result since not everyone here is your target audience.

My personal take is the old one. The yellow highlighting at the top grabbed my attention. The new one looks plain right after it finished loading and it didn't get my eyes on anything.

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Old 03-03-2009, 01:05 PM   #12
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Well... here is version 3

Traffic Association | Helping YOU Conquer The Competition!

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Old 03-05-2009, 07:07 PM   #13
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Default Re: Which Copy Is The Best Copy? Please Advise :)

I like the old one!

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Old 03-05-2009, 10:18 PM   #14
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Quote:
Originally Posted by Dennis Cheesman View Post
Thanks for the replies

A lot of helpful information.. I will be applying

Dennis
Just so you know which piece of "helpful information" above is SERIOUSLY the most vital to the success of yo letter...

SPLIT TEST!
SPLIT TEST!
SPLIT TEST!
SPLIT TEST!
SPLIT TEST!
SPLIT TEST!
SPLIT TEST!

He he he. PM me if you want free split testing software. My bro gives it away.

Regards,

Rebecca

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Old 03-05-2009, 10:23 PM   #15
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Personally, I think you should try to get your screen shots on the opening screen. THEY are your proof. They are your story.

Having those examples of the top 5 rankings in google are, quite frankly, the most important things on your site. You can talk about it all you want, but when I as a prospect see those screens of your results, that's when I get interested.

So as a further test, make your headline shorter and smaller, and let those results do the selling. If they're on the opening screen then anyone who wants these kinds of rankings will want to read on to find out more. That's EXACTLY what they're after.
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Old 03-07-2009, 12:03 PM   #16
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Dennis -
Cut to the chase. What are you offering that hasn't already been said a thousand times? What's new? What's different? What's most effective?

Bottom line: What sets YOU apart from your competition?

Push your screenshot proofs higher on the page. Testimonials from users would be better, but you don't have any. So your screenshots will have to suffice for now.

Clean up your offer and order page. First you tell me the first 2 months are free, but then you keep repeating the monthly price, and then, when I go to the order page, there is NOTHING that indicates that my card will not be charged immediately. Quite the contrary.

If you're offering "First two months free", then make that your offer. If you're offering "Try it for two months, risk free or your money back", then make that your offer. What you've got now is neither one nor the other.

(and, yes: Test)
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Old 03-07-2009, 12:20 PM   #17
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Default Re: Which Copy Is The Best Copy? Please Advise :)

the old one of course - eg: the headline does a much better job

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Old 03-07-2009, 12:52 PM   #18
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Hi Dennis I'm sold just can't do it yet Have other committments yet to fulfill but will probably buy this tool .

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Old 03-07-2009, 01:01 PM   #19
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Hey Dennis I like #3 the best because of the short headline and the right to the point approach

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Old 03-07-2009, 01:10 PM   #20
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Default Re: Which Copy Is The Best Copy? Please Advise :)

The new headline beats the old one that isn't much effective, in my opinion.
The reason why is that the old headline focuses on a problem that seems made-up and lets the reader cold. The new headline grabs attention and, while not much original, has enough power to suck you in the letter.

However, the layout of the old one is more pleasant and easy to read (except for the multicolor headlines).

So my choice is the new copy but the old layout.

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Old 03-08-2009, 08:37 AM   #21
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Default Re: Which Copy Is The Best Copy? Please Advise :)

You all make excellent valid points, however I have the real answer...the best version of all the sales letters you have tried is...

...The One Which Makes YOU The Most Money!

Some members have touched on testing, and it sure is the most important consideration. In fact you're in a better position than many internet marketers, many of them only have one version of their sales letter so they cannot test.

I've been to many seminars where the audience has been asked which of several ads or headlines pulled the best response. Whatever they decide, most people get it wrong, because they aren't in the market for that product at that moment. You are not your market.

So most marketers and copywriters can usually tell a good sales letter from an average one, and we can tell where improvements can be made to increase response, just as several members already have.

But the acid test, the real story is in the real world testing - get them out there on a rotating script, measure precisely the number of unique visitors to each version vs the number of sales each version makes, and that is how you tell which letter is better.

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Old 03-08-2009, 11:19 AM   #22
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Quote:
Originally Posted by briancassingena View Post
... Whatever they decide, most people get it wrong, because they aren't in the market for that product at that moment. You are not your market....
That is the key point. Copywriters are not the consumers, and can only try to stand in the latter's shoes, which might or might not fit. The consumer, on the other hand, is in his own shoes.

The only way to check copy is to test it on the consumer

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Old 03-09-2009, 06:59 PM   #23
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Default Re: Which Copy Is The Best Copy? Please Advise :)

For whatever it's worth...I don't tend to look at content the way "regular people" do, so I'll give you my technical opinion. I am a professional proofreader, so I pay a lot of attention to how things look. I would have to say I like the "new" version better. It not only had a "cleaner" look, but the copy also sounded a little more professional. (Whichever one you decide on--give it a good proofreading, though, as I did see errors in both.)

Good luck!



(P.S. This is my very first time posting in a forum--hope I did it right!)
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Old 03-09-2009, 07:04 PM   #24
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Default Re: Which Copy Is The Best Copy? Please Advise :)

I definately prefer the new one. The title of the old "who else" has me bored on the first line.

I personally feel their are to many screenshots all of which are similar, howver I understand what you are trying say in a logical format. To present this differently would take hours of work, and I am sure you do not want to hear that. Could you get the same message across using less screen shots?

It is worth thinking about.

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Old 03-09-2009, 07:44 PM   #25
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Quote:
Originally Posted by bigcullie View Post
I personally feel their are to many screenshots all of which are similar, howver I understand what you are trying say in a logical format. To present this differently would take hours of work, and I am sure you do not want to hear that. Could you get the same message across using less screen shots?
Gordon

I have to disagree. The screen shots are the most valuable bit of the entire page. High google rankings are what people want, and the screenshots do more than anything else in the copy to make this point.

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Old 03-09-2009, 08:27 PM   #26
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Fair comment, they are impressive, and I would love to be in that position and they do promote the product.

They could be tidied up though. I am not being awkard, just my honest personal opinion, take it or leave it, no offence meant, only trying to help a fellow marketer.

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Old 03-11-2009, 05:06 PM   #27
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Hi,

I love Number 2 better. As someone who is in the market for
a traffic ebook, or course, it appealed more to me.

However, you've got to split test.

Cheers.

Ronald
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Old 03-11-2009, 07:46 PM   #28
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Well clearly opinions are split. I liked the older version better, mostly based on the headlines. There were a few phrases in the new one, that personally turned me off because they sounded canned -- "Hands-Free" is one of those terms for me. I always think, "Yeah, right, I'll just look at the computer and think 'how about some sales' and it will happen."

"Explode" also doesn't hit the right emotional appeal for me.

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Old 03-14-2009, 08:09 AM   #29
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Default Re: Which Copy Is The Best Copy? Please Advise :)

I guess i have come to a right spot, cos i am gonna create my own sales page, but for me Second one looks better.
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Old 04-11-2009, 10:07 AM   #30
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Default Re: Which Copy Is The Best Copy? Please Advise :)

I like the old one better because of the different colors and layout. It had enough activity to keep my attention. The new one visually didn't keep my attention at all so if the content was off just a little, I would be clicking away almost immediately.
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Old 04-11-2009, 11:28 AM   #31
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Default Re: Which Copy Is The Best Copy? Please Advise :)

I like the new one coz its MUCH easier to read...

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Old 04-11-2009, 11:43 AM   #32
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Opinions are like a whales blow hole, all whales have them. So, in response, here is mine.
the first sales copy is pretty good. It has a few typos and grammer problems. I can almost Guarantee a 1 to 2% conversion rate. More than likely your conversions will come from newbie's to seo.

The second sales copy (for myself), is your money winner. I predict at least a 5% conversion rate. The copy is not only way better it also has more of a trust value built in. Whether this was intentional or not I don't know (it probably was). I believe it will convert not only newbies but also seasoned veterans.

However, there is a flaw with both of the sales copy. By adding one element to your copy will increase the conversion rates (if done properly) by 25/50%. but I wasn't the hired gun so...
And it is so internet marketing 101 simple.

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Old 04-11-2009, 11:50 AM   #33
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Default Re: Which Copy Is The Best Copy? Please Advise :)

Sorry missed the third sales copy. Better than the first. Still the money winner is on the second copy for the same reasons.
Let us know the results.

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Old 04-12-2009, 01:28 AM   #34
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Default Re: Which Copy Is The Best Copy? Please Advise :)

the old one is good but u can improve the page width by editing the css .. make the page same like the new one but the fonts, colors and all should be same as the old one ...
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Old 04-12-2009, 10:56 AM   #35
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Default Re: Which Copy Is The Best Copy? Please Advise :)

You can take them both and make one better letter. But you'd start with the first one and add pieces of the second to it. The first one has a better headline and opening.

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