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Old 03-04-2009, 05:28 AM   #1
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Default Breakthrough advertisement in PDF version.

Hi

Just noticed that someone is selling the 'Breakthrough Advertisement' book by Gene Schwartz in PDF version for $25 only I understand.

Has anyone bought it? If so is it the same as the actual hard copy.

Just wondering if this seller is doing something illegal or he actually has pdf version rights.

I saw the ad on adwords.
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Old 03-04-2009, 07:38 AM   #2
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Default Re: Breakthrough advertisement in PDF version.

I've seen the site. I would definitely question the legality of it.

And in my opinion, Breakthrough Advertising is one of those books you definitely want in book form. Mine sits right next to my copy of The Robert Collier Letter Book.

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Old 03-04-2009, 07:49 AM   #3
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Default Re: Breakthrough advertisement in PDF version.

This is strange. I just did a search and no Adwords came up for
Breakthrough Advertisement. I would be suspicious as well. I
bought this book for $90 I think. I don't see the incentive to
sell this as a PDF for $25. But I could be wrong.

-Ray Edwards

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Old 03-04-2009, 07:53 AM   #4
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Default Re: Breakthrough advertisement in PDF version.

It's an illegal PDF by some fly-by-night. Boardroom books
knows about it.

I admit the hardcover is overpriced, but purchasing books
in copyright in PDF is often just participating in theft,
plain and simple.

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Old 03-04-2009, 09:35 AM   #5
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Default Re: Breakthrough advertisement in PDF version.

Hi all

Here is the website:

[Link removed by moderator]

This person is now actually selling another book by Gene Scwartz about mail order as well as the pdf version of Breakthrough advertising.

I have actually bought both of them.

Going by the reply, I will now seriously send this guy email to refund me the $25 & $15 for both books. I bought it initially thinking it is good deal even though it is in pdf format, knowing that actual hardcover costs $97+


Thanks.


Smak

Last edited by Ken Strong; 03-04-2009 at 09:48 AM. Reason: Link removed
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