Writing copy for job advert

smak · 03-05-2009, 07:40 AM

Hi all

Much appreciated if anyone can come up with good suugestions/ideas on writing a advertt copy for Job advertising Head Mechanical/Electrical Engineer.

All I am trying to do is revamp existing boring advert which only talks about company i.e 'we' instead of 'you' to one which will not only draw the reader attention but also get him interested by engaging his emotions, flame his desires and force him to take action i.e old formula of AIDA.

Thanks in advance for the suggestions.

smak

dorothydot · 03-05-2009, 07:56 AM

Hi,

It might be easier to help if we knew a bit more about the job - ie.,

Become a Supervisor over x employees and take home this wonderful hike in your bi-weekly paycheck. Work includes 6 weeks vacation starting with your first paycheck. And 3 months paid sickleave for you, your immediate family and all your cousins. You must have a Doctorate in Electrical Engineering, 67 years of continuous experience as an Electrical Engineer and be willing to work 80+ hour work-weeks. [Naturally I'm exaggerating here ;-) but you get the idea, I hope.]

Given today's global economy, I'd think that ANY posting for hiring someone would draw in like a hundred or so applicants.

Good luck and hope this helps,
Dot

03-05-2009, 07:40 AM	#1
smak Internet Warrior! War Room Member Join Date: Aug 2006 Location: London, United Kingdom. Posts: 264 Thanks: 69 Thanked 16 Times in 15 Posts	Writing copy for job advert Hi all Much appreciated if anyone can come up with good suugestions/ideas on writing a advertt copy for Job advertising Head Mechanical/Electrical Engineer. All I am trying to do is revamp existing boring advert which only talks about company i.e 'we' instead of 'you' to one which will not only draw the reader attention but also get him interested by engaging his emotions, flame his desires and force him to take action i.e old formula of AIDA. Thanks in advance for the suggestions. smak

03-05-2009, 07:56 AM	#2
dorothydot Selling with Stories War Room Member Join Date: Aug 2008 Location: Southern Maryland Posts: 497 Thanks: 289 Thanked 119 Times in 101 Posts	Re: Writing copy for job advert Hi, It might be easier to help if we knew a bit more about the job - ie., Become a Supervisor over x employees and take home this wonderful hike in your bi-weekly paycheck. Work includes 6 weeks vacation starting with your first paycheck. And 3 months paid sickleave for you, your immediate family and all your cousins. You must have a Doctorate in Electrical Engineering, 67 years of continuous experience as an Electrical Engineer and be willing to work 80+ hour work-weeks. [Naturally I'm exaggerating here ;-) but you get the idea, I hope.] Given today's global economy, I'd think that ANY posting for hiring someone would draw in like a hundred or so applicants. Good luck and hope this helps, Dot
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