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Old 03-07-2009, 07:00 PM   #1
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Default Can you please look at these 2 pages and tell me how I can improve ?

Online Infidelity Investigations, Personal Ad Investigation

Dating Service (Infidelity) Investigation, Online Infidelity Investigations, Personal Ad Investigation

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Old 03-07-2009, 08:03 PM   #2
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Default Re: Can you please look at these 2 pages and tell me how I can improve ?

You might find some useful information at web pages that suck
NO Aff
Web Pages That Suck learn good web design by looking at bad web design Home Page
I have two of their books and found them fun and useful.
Not necessarily great copy geniuses.
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Old 03-07-2009, 09:11 PM   #3
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Default Re: Can you please look at these 2 pages and tell me how I can improve ?

The layout rivets attention -- the copy does not.

So ...are you selling layouts?

If not, I suggest you reverse the situation. Make the layout support well written copy.

Check out this example. Exactly the opposite of your site.
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Old 03-07-2009, 09:16 PM   #4
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Default Re: Can you please look at these 2 pages and tell me how I can improve ?

Any time I see someone saying studies or statistics show this or that without naming the study, or the source of the statistic, I suspect that there isn't really any data available or that the copywriter made it up. You'd go a long way in the credibility department if you could actually reference the study. Good luck!

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Old 03-07-2009, 09:25 PM   #5
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Default Re: Can you please look at these 2 pages and tell me how I can improve ?

I would definitely add a Photo to the Header. I'd look up Ted Nicholas' 87 marketing secrets of the written word which you can Google and get for free. He might have some tips which you could apply here.

Hope it helps...

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Old 03-07-2009, 10:02 PM   #6
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Default Re: Can you please look at these 2 pages and tell me how I can improve ?

Your copy is dry as a bone. It does not agitate. The writing and
layout is clinical, like an industrial supply catalog. This actually
reminds me of a university course catalog layout and approach.

You could, with really effective copy, charge a lot more for your
services too. Right now you have them positioned as a commodity
purely from the way you are presenting them. Not where
you want to be.

Warrior Jason Moffat used to be a P.I. - I dunno what he has
as far as a website. I'm sure you could track down some
material a hella lot more exciting than what you've got here.

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