Presupposing The Sale

Chris Ramsey · 03-09-2009, 08:42 PM

Hey Warriors,

First of all, I'd like to introduce you to a short series of posts I'll be doing here.

Throughout these posts you'll be learning how to use some of my favorite NLP tricks and techniques in your own sales letters.

Today's technique is called, "Presupposition".

The brain has a tendency to answer questions as soon as they are asked. There is no guard for it, so if your reader is asked a question, they will immediately have an answer in their mind.

You can use this to your advantage.

Take the following question...

"What will you be doing with the extra $5,000 a month you'll be making from *Product*?"

You are assuming the sale was already made, and you're simply asking a question about the potential results.

If you were asked this question, what would your first thought be? Would you buy a new car? Would you pay off your bills? Buy a house? All of these are great things that the reader might want. Each item that zooms through the readers mind will increase the chance that they will buy.

In essence, they will be convincing themselves of the success they will have with your product just because they are imagining the possibilities. While they are doing that, you are evoking great emotions. After all, emotion is what people use to buy, so how is this a bad thing?

So to close this short article, I'd like to pose a question.

Just what might you do after you start to see more sales from using just this one technique?

bigcullie · 03-09-2009, 08:52 PM

I like your style, but is this not just asking what is in this for me? But going a stage further confirming what they already know. Using the confirmation to gain trust and enthusiasm for the product.

Yes I like it. What would I do after your start to see more sales, well the obvious answer is to use it again, and again.

AND ask for more techniques.

Thanks,

Gordon.

Chris Ramsey · 03-09-2009, 09:45 PM

Quote:

Originally Posted by bigcullie

I like your style, but is this not just asking what is in this for me? But going a stage further confirming what they already know.

In essence, that is exactly what it is. Getting a reader to specifically think about what goals they would accomplish while associating it with your product puts you in a very powerful place of control.

Aronya · 03-09-2009, 10:21 PM

Thanks for this post. Presupposing the sale is one of the earmarks of every good salesman. After all, you're providing a product or service that the prospects wants or needs, right? Of COURSE they're going to buy it.

Tim

03-09-2009, 08:42 PM	#1
Chris Ramsey The Wandering Businessman War Room Member Join Date: Jan 2008 Location: The Globe Posts: 1,209 Thanks: 142 Thanked 755 Times in 196 Posts	Presupposing The Sale - NLP Series #1 Hey Warriors, First of all, I'd like to introduce you to a short series of posts I'll be doing here. Throughout these posts you'll be learning how to use some of my favorite NLP tricks and techniques in your own sales letters. Today's technique is called, "Presupposition". The brain has a tendency to answer questions as soon as they are asked. There is no guard for it, so if your reader is asked a question, they will immediately have an answer in their mind. You can use this to your advantage. Take the following question... "What will you be doing with the extra $5,000 a month you'll be making from Product?" You are assuming the sale was already made, and you're simply asking a question about the potential results. If you were asked this question, what would your first thought be? Would you buy a new car? Would you pay off your bills? Buy a house? All of these are great things that the reader might want. Each item that zooms through the readers mind will increase the chance that they will buy. In essence, they will be convincing themselves of the success they will have with your product just because they are imagining the possibilities. While they are doing that, you are evoking great emotions. After all, emotion is what people use to buy, so how is this a bad thing? So to close this short article, I'd like to pose a question. Just what might you do after you start to see more sales from using just this one technique?
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03-09-2009, 08:52 PM	#2
bigcullie HyperActive Warrior War Room Member Join Date: Nov 2008 Location: Ayr, Scotland Posts: 102 Thanks: 14 Thanked 8 Times in 8 Posts Social Networking	Re: Presupposing The Sale - NLP Series #1 I like your style, but is this not just asking what is in this for me? But going a stage further confirming what they already know. Using the confirmation to gain trust and enthusiasm for the product. Yes I like it. What would I do after your start to see more sales, well the obvious answer is to use it again, and again. AND ask for more techniques. Thanks, Gordon.
	http://maidensrocks.com/blog/ http://speechforawedding.com/ http://mynewcareerfromhome.com/blog

03-09-2009, 10:21 PM	#4
Aronya Advanced Warrior War Room Member Join Date: Feb 2008 Location: Escondido, CA. Becase San Marcos just wasn't hot enough. Posts: 510 Thanks: 35 Thanked 56 Times in 55 Posts	Re: Presupposing The Sale - NLP Series #1 Thanks for this post. Presupposing the sale is one of the earmarks of every good salesman. After all, you're providing a product or service that the prospects wants or needs, right? Of COURSE they're going to buy it. Tim