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Old 03-10-2009, 07:29 PM   #1
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Default How to find the best sales letters ever written

Hey warriors,

I've been going through some old Gary Halbert stuff lately on copywriting and he tells you to get your hands on top performing sales letters that made a huge splash in their market and copy them down by hand into a notebook.

He says that writing out three or four truly great sales letters by hand actually instills the authors thought processes into your brain.

He claims it to be one of the best ways to increase your copywriting power.

Here's the question...

Where can you find the exact sales letters written by the masters? How do you locate them in the first place. I've tried doing google searches and usually get very mixed up results.

How do you identify and locate highly successful, even legendary sales letters for the above purposes? Are there any sites that archive sales letters written by the masters?

Your help is appreciated very much!

Andrew

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Old 03-10-2009, 08:13 PM   #2
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Default Re: How to find the best sales letters ever written

Andrew,

Check out Michael Senoff's site: hardtofindads.com/home

Best,
Dan
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Old 03-10-2009, 10:42 PM   #3
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Default Re: How to find the best sales letters ever written

Hey Dan,

Awesome site! Thanks a lot. I've never seen that one.

Any others like it?

Andrew

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Old 03-10-2009, 11:42 PM   #4
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Default Re: How to find the best sales letters ever written

where did you find it brother, that awesome

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Old 03-11-2009, 04:24 AM   #5
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Default Re: How to find the best sales letters ever written

You can also check out John Ritz's Copywriter Toolkit.
It's cool
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Old 03-11-2009, 07:18 AM   #6
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Default Re: How to find the best sales letters ever written

Trevor Crook's products always have sales letter swipe files in them. Both the best letters of all time, plus many of his best letters, and he is one of the best copywriters in the world at the moment.

Check out my bookstore
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Old 03-11-2009, 11:37 AM   #7
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Default Re: How to find the best sales letters ever written

Quote:
Originally Posted by Dan Rollins View Post
Andrew,

Check out Michael Senoff's site: hardtofindads.com/home

Best,
Dan
Thanks Dan. I will definitely be spending some time there.

You can never have too much copy to study!

~Sarah Johnson

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Old 03-11-2009, 10:11 PM   #8
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Default Re: How to find the best sales letters ever written

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Hey Dan,

Awesome site! Thanks a lot. I've never seen that one.

Any others like it?

Andrew
Your welcome Andrew...

Take a look @ infomarketingblog.com/

Good stuff there too.

Best,
Dan
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Old 03-12-2009, 11:33 AM   #9
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Default Re: How to find the best sales letters ever written

Here is the online "Shangri La" of free swipe files for direct mail ads:

FREE Swipe File | The Total Package

You can also access thousands of direct response newspaper ads (not free though) at:

NewspaperARCHIVE.com - Search Old Newspaper Articles Online

Ben

Free copywriting MP3 interviews, articles and tips:
http://Bensettle.com/blog/free-copywriting-interviews
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Old 03-12-2009, 11:59 AM   #10
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Default Re: How to find the best sales letters ever written

Quote:
Originally Posted by bensettle View Post
Here is the online "Shangri La" of free swipe files for direct mail ads:

FREE Swipe File | The Total Package

You can also access thousands of direct response newspaper ads (not free though) at:

NewspaperARCHIVE.com - Search Old Newspaper Articles Online

Ben
Hey Ben,

Good to see you here... You got some props on another thread around here somewhere the other day.

This post is a perfect example of why. Nice.

Best,

Brian

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Old 03-13-2009, 09:24 AM   #11
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Default Re: How to find the best sales letters ever written

The answers to this post prove to me that the WF is the single most valuable and amazing place on the internet.

At least for me.

Between Dan and Ben's suggestions I think it's safe to say that we'll all have plenty of masterful sales pieces to study for the rest of our lives. How cool.

And this is after I couldn't come find any on my own that were truly great. If it weren't for this place and your guys help I'd still be stuck.

Thanks,
Andrew

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Old 03-13-2009, 11:32 AM   #12
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Default Re: How to find the best sales letters ever written

Quote:
Originally Posted by AndrewK View Post
The answers to this post prove to me that the WF is the single most valuable and amazing place on the internet.

At least for me.

Me too.

I often call it the center of the known universe.

Also If you're interested in paying for a swipe file that has a detailed breakdown of why each element worked and some simple accelerated learning strategies, Clayton Makepeace & Daniel Levi of the Total Package have 2

Steal These Secrets | The Total Package

Steal These Secrets: Volume 2 | The Total Package
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Old 03-14-2009, 01:46 PM   #13
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Default Re: How to find the best sales letters ever written

There are some great golfing salesletters here:

OHP Direct - Golf Instructional - Golf School - Golf Training - Golf Teachers - Golf Tips - Lower Scores -

The "Triple Coil Power Swing" product uses John Carlton's famous "one-legged golfer" letter.

Cheers,

John

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Old 03-15-2009, 12:19 AM   #14
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Default Re: How to find the best sales letters ever written

google any names of great copywritters and copy and past what you can access for your own swipe file . then reverse engineer it. Ted williams has an ad book where he rates all of his ad offers.
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