In need of a copywriter to work on my sales and landing page

[trendi80]

Heya guys

I'm a small cosmetics producer from the EU. I've been in the natural and bio cosmetics business for 2 years now and i have been selling mostly offline in EU. Recently i got in the IM thing and learnt a lot of new stuff(basic stuff mostly, but it's an achievement for me =) )

I've decided to launch my products in US and Canada, but since im not a native english speaker, nor i am a brilliant IM, i find it hard to make a good looking and compelling sales page. By reading forums such as this one, i can clearly see that even 2k UV/day are worth 0, if you don't offer your customers/viewers nicely written review/resumée.

Haven't really used that kind of service before so i'm not sure about my budget. I'm not sure either if this is the place to ask for such a service

Take a look here : www . getantiwrinklecream . com

It's a really young website, doesn't have any backlinking done or any other type of advertisement, so it's the perfect time for editing

Thanks in advance

[Steve The Copywriter]

Hi trendi,

I know you can't post the link but someone will.

I would - but I'm not technical enough.

3 things - your english isn't bad.

Please space your paragraphs out so I can read them.

And what does "2k UV/day" mean?

I thank you and welcome to the forum.

Steve

[Steve The Copywriter]

...wait just a second... the wonders of technology have struck me...

Here it is -

Anti Wrinkle Cream

Just to be sure - this is the right site isn't it?

Steve

[trendi80]

Hi Steve and thank you for the welcoming and your remark on my english. Appreciate that

2k UV stands for 2000 unique visitors per day. I meant, that no matter how much traffic i try to pull, my conversions will be next to 0.

[Steve The Copywriter]

....and as if by magic - the paragraphs are now spaced out (I wish they were on the website).

Anyway...


Even if a site is awful - and yours isn't - yes, there's lots to improve - copy wise.


But doesn't 14,000 visitors a week produce some sales?


Maybe it's such a competitive market - with huge brand names spending zillions on advertising we need to find that ONE thing that gives you an unbeatable USP.


Either that or a celebrity endorsement. Like the others do.


Steve

[trendi80]

Oh, yes. Of course there'll be sales, if i wasn't only figuratevily speaking

I so wish i had 2k a day, but this is a new site, which i want to be built perfectly and not miss any potential clients due to my bad copywriting.

Planning to launch a pay-per-click campaign in the future and i'll hate it if i do something wrong

[Steve The Copywriter]

....alright we don't have £500,000 for a celeb.

Let's dig out the USP.

So, trendi can you tell me in ONE sentence...

Why are Biograzia Skin Care Products so good?

And if you can - in another sentence...

What do they do that other skin care products don't do?


Steve


P.S. And for goodness sake will you tell me that I am looking at the right site?

[Steve The Copywriter]

Others will jump in soon and talk about the copy.

And yes, it does need to be improved. In many places it doesn't flow well.

And the benefits of the products can be super enhanced.


However, even when that is all done.

We'll still have another "skin care product" site trying to compete with the biggest brands in the world.

So, we do need a USP.


Lets say there just isn't one.

In other words Biograzia are just as good as many others.

They all do the same.


So, can we consider doing something like -

Promoting and sponsoring a unique special event - something the press will pick up on - driving 100's of thousands of people to the site

Giving a share of the profits to a charity? - maybe let the buyers choose they're preferred one?

Or radically change the site - to "niche" it to a specific target audience?


Steve

[trendi80]

lol, yes, you are at the exact site

Biograzia's products stand out from the rest with their pure, natural ingredients, their healthy mixture of vegetable oils derived from clean sources and put together in a wonderfull and unspoilt by chemicals blend, in the most caring and completely natural process.

Our creams are reinventing the old-fashined and long-forgotten use of natural cosmetics by serving high quality fresh oils to your skin and by this protecting, nourishing and reviving skin's cells

This one sentence rule is killing me

Oops, i nearly forgot: They are completely edible
Maybe i should record myself feeding with a spoon from the jar, lol. This will set records on youtube

[Steve The Copywriter]

trendi,

Yes the one sentence is difficult.

But we are making progress with the USP.

Biograzia - So Pure - You Can Eat It.

Seriously, this edible thing is worth exploring...


Steve

[Steve The Copywriter]

This is what I love about copywriting.

The clients got a product - it seems to be like everyone else's.

So you start asking a few questions.

And they say all the things you expect.

Then all of a sudden they stun you with a "oh by the way..." or "oops I nearly forgot..."

In trendi's case it's -

"Our skin products are so pure they are completely edible"

Brilliant.

Lets get moving on this - would you all be kind enough to write some headlines.

Steve


P.S. This probably won't mean a thing to trendi - but it's like the John Carlton moment - when he's talking to the promoter about a golf technique - and it turns out the inventor only had one leg.

That Ad did rather well.

[trendi80]

well, i've tried one similar in the past for a fb advert :

"Biograzia - the best menu your skin can have"

The thing is i can't come up with something "amazing" , maybe cause this is a conditioning, multi-purpose cosmetics with wide range of use...

But i've figured that out too. In the next 2-3 months i will launch the next face cream which will have highly targeted use and a killer, rare ingredient. Something i haven't seen on the web(or maybe it's not that common).

But for now, that's what i got and what i must build on

Thanks Steve for the time spent This is really giving me great ideas which i couldn't thought of by myself

[Steve The Copywriter]

trendi,

On your website - you should have women putting on the face cream with a spoon - and then licking the spoon - going "mmmmmm"

Your YouTube idea is great - eating a jar of the face cream.

And if it goes viral - you won't have to worry about the next product.

You'll be retiring with millions.

Steve

[trendi80]

So, that's what i will do next. Next several days i'll be thinking on the clip script...

guess, making it viral is the hard part

[Steve The Copywriter]

trendi,

When you've done the video post it on the forum - we so much want to see it.

And don't go away - because you're going to get lots more comments about your site.

Hopefully some absolutely brilliant headlines - on the "so good, you can eat it" theme.

And advice on the site design and the body copy to make it flow better.

By the way I didn't notice any - but could you get some raving testimonials for your site from delighted users of the cream?


Steve

[trendi80]

Hey, im staying here for sure

It's always nice to meet great ppl on a forum, and you are really the type of person i'd like to have conversations with.

As for the testimonials...i have plenty from my fb page, but i guess it's not appropriate to translate them in english. New will come for sure, once the product is tested. this i am sure of

[Steve The Copywriter]

trendi,

If they are for the same products on the website - it's perfectly OK to translate and use them.

You mentioned you want the USA and Canadian markets -

There can often be a great intrigue and desire when they see new products that have achieved such sensational results in Europe - particularly if you specify the countries.


Steve

[ewenmack]

For a physical product based website,
in your case, a web store will be a better solution.

Here's one that is doing well...

Welcome to AminoGenesis Skin Care

Use it as a template.

Best,
Ewen

[Steve The Copywriter]

Make that a web store with a dining or cafeteria area - because we can eat the products as well.

Ewen - would you be kind enough to create a bazzingly* good headline.


Steve


*bazzingly - english word meaning - ace, top notch, unbeatable, hits the bullseye, bang on, makes the audience want it, etc...

[ewenmack]

Originally Posted by Steve The Copywriter

Make that a web store with a dining or cafeteria area - because we can eat the products as well.

Ewen - would you be kind enough to create a bazzingly* good headline.


Steve


*bazzingly - english word meaning - ace, top notch, unbeatable, hits the bullseye, bang on, makes the audience want it, etc...

lol!

Headline for what Steve?

Best,
Ewen

[ewenmack]

Originally Posted by Steve The Copywriter

Make that a web store with a dining or cafeteria area - because we can eat the products as well.

Ewen - would you be kind enough to create a bazzingly* good headline.


Steve


*bazzingly - english word meaning - ace, top notch, unbeatable, hits the bullseye, bang on, makes the audience want it, etc...

Ok, you got me thinking Steve,
that's dangerous, what we need here is a product name and description.

To get that, we first need to get this nailed...

A woman has specific areas and worries she wants fixed,
therefore there still needs to be work gone in to define
what the product does for the user.

Product name comes from that.

So no bad ass headline from me...on this occasion...
Ewen smiles.

Best,
Ewen

[trendi80]

Hey Ewenmack

With 2 products i don't really think that a webstore is suitable. I just thought that making a separate tab for each will be perfect.

Now for the benefits...

The areas which the face cream helps are the face, the crows feet around the eyes and the décollteé.The fine lines around the mouth and the forehead.

What it does is it delivers a big dose of vitamins A,D,E and F to the cells. Every oil gets it's own benefits unharmed by the production process so it's safe to say that every vitamin and mineral contained in them is preserved. Each one of the 15 ingredients gets to keep it's beneficial use, just like the grapeseed oil is rich in antioxydants and helps regulate the skin oilment, the shea oil with it's antiinflammatory properties, the rose water with it's antibacterial use and perfect scent, bees products and their preserving strenght...

It's just like a bartender's competition gold medal recipe. Every ingredient adds to it and together they form this natural cocktail which wakes up the cells to a new life, helping them grow and renew. I can't just point out 1 or 2 things, just because it has so many...

some of the testimonials which i got are:

"it's unbelievable! There's just nothing else i can compare it to"

"I recommend it to all the ladies"

"Congratulations. You deliver a really high quality product"

"You have my gratitude!I got the cream and i'm astonished by it's quality. I can recommend this magnificent natural product to everyone"

And my favorite:
"the cream is just excellent. I've been using it for months and i won't change it with anything. my skin is reborn"

Since, I'm a guy in my 30s i can't really say what i feel about it. But i use the face cream like after shaving balm and the body cream after bath. I've been using it for the half of my life. This recipe has been in my family for more than a decade and a half and my mother has always prepared it by herself. It's just before 2 years that i made her agree that we need to grow this as i saw how many of her friends stood in a line waiting for this.
My family business is not in the cosmetics, my father has been around guns and i've been around him since i was 7. My father and I are personal friends of M.T. Kalashnikov, he always came to Bulgaria to visit us, he was here for the opening of our gunshops and we were in Russia to visit him in his dacha(villa). I am writing you this because i never thought that i could do anything else in my life beside guns, but this came under my skin slowly, and I think that since i can believe in its qualities and make it a business, maybe i can convince others in its qualities.

With the right approach this can create a hype similar to Apple's. It's that good

Ok, there you have it - the story of my life

[Steve The Copywriter]

@Ewen - I was joking about the dining and cafeteria area - just wanted to highlight how pure the face cream is - it's so good you can eat it

@trendi - another "hook" for the cream - "Kalashnikov Gun Dealer Discovers..."


It's certainly going to be different to the L'Oreal, Maybelline or Olay Ads.


Steve

[trendi80]

lol, you can say i deal with both death and life

kinda trying to compensate the lifes lost with the discovery of the fountain of youth

but no, i sell only hunting guns and accessories( Saiga, SLR and Tiger - the hunting variant of the SVD Dragunov). No embargos violated or african kids armed

[Steve The Copywriter]

But we are making progress.

"Secret Bulgarian Recipe"

"So Pure You Can Eat It" - or to prevent any FDA problems "So Pure You Could Eat It"

And the possible Kalashnikov tie in - "Don't Let Your Skin Look Like It's Been Hit By A Bullet" - errr- don't use this one it would be better for acne sufferers - (no offence intended to anyone).

If those testimonials you mentioned are for the same cream on the website - get them on.


Steve

[trendi80]

yes, the testimonials are for the face cream. But i thought it'd be best for them to be connected onto my bulgarian site and it's fb page, so that everyone can see that those words came from real people and they're not created on a piece of paper...maybe cause bulgarians are so skeptical and are not easily "marketable"

Not sure how things are in the english-speaking markets, but it's just so full of fake stuff...The hardest for me here is to convince ppl im speaking the truth...and i have to demonstrate the edible part on 2/3 of the presentations

the good part here is i didn't even gained weight after so many jars eaten LOL nor i had any stomach disorders

[Steve The Copywriter]

trendi,

Somebody will say if I'm wrong - but I do think you can and should use these testimonials on the website.

In case we are losing anything in "translation" - I'm not suggesting that your delighted customers do eat the cream.

But we need to point out that as your creams only contain 100% natural ingredients - you could eat it.

With a demo of you, or someone actually doing it.

Why would this be effective?

Most "beauty care" products are jammed full of chemicals - you could name a selection that most have. With any credible medical studies showing the potential damage they can cause.

A huge % of your audience don't want these additives and chemicals - they want natural and organic - again you can point out the benefits.

Steve

[trendi80]

Yes, Steve

one of the proven facts about conventional cosmetics is that in 85% of the breast cancer cases, there are huge depots of parabens situated around the metastasis(not sure if i translate it right). I don't say that parabens inflict that terrible disease, only the fact that the chems are there. Have to find that study and cite it

here is one:
breastcancerfund . org/clear-science/chemicals-glossary/parabens

[Steve The Copywriter]

OK... so you can highlight the awful effects of the horrors in conventional cosmetics - but don't mention any brand names - or they'll sue you to hell and back.

Our next step is to create a headline or as Ewen said a description.

We already have a product name.

I can do it - and so can you - but I would love to hear suggestions from the other copywriters.

Lets see what they come up with.


Steve

[Steve Hill]

In reading this thread and viewing the website's current approach, I do have a suggestion - keep it positive, keep it simple, and emphasize the purity. The simple beauty is what it promises, and the purity is its selling point.

Picture this:

A close-up of a stunning natural (makeup-free) Norwegian beauty, on a pristine glacier. Stunning blue eyes, beautiful skin, profiled against one of nature's purest backgrounds.

The headline: Pure Beauty
The tagline: Nature's Purest Beauty Cream

And then go into some positive copy about the purity of this product, the effectiveness of it, and the glowing testimonials.

This keeps a positive promise for the product - it is pure, it is healthy, it keeps women beautiful. It is an image, and a truthful one.

The purity is what sets it apart from all the others, much like Ivory soap uses purity as a marketing point.

As for the negative associations mentioned (parabens, etc.) perhaps they could be addressed in separate area, but they'd detract from the mood we are trying to put the buyers into.

I'm not even sure I'd directly mention eating it, since that goes against normal behavior so much, but what about something like "So pure, even a baby could use it?"

Anyway, that's my initial reaction to this thread, without being a beauty expert or having done any market research on that specific product niche.

[Steve Hill]

Upon further reflection, a more accurate characterization of the suggested model would be "classic Scandinavian beauty." But depending on the target audience, perhaps a line-up of naturally beautiful women of various nationalities (and even ages) could work too, using the same purity backdrop theme (which doesn't have to be a blue-white glacier, it could also be a pure water source such as a waterfall or spring).

In any case, the overall them would be the same - it is pure, it is healthy, it keeps women beautiful.

[trendi80]

thanks all for the suggestions

I would never use that kind of negative tactics. Just can't go against conventional cosmetics, knowing how deep it is integrated in our lives. You can see that even now on the website i haven't said anything against them.

I was thinking today while driving...could i use JFK's famous quote, but twisted for my niche:

"ask not what your body can do for you - ask what you can do for your body"
Pure and fresh skin care, your body will thank you for

or is it too cliché?

Yes, i like the watery thing. It sets the mind of the viewer about the hydrating effect they can receive

I will browse the stock sites about something similar

[Steve The Copywriter]

....Snag is if you just promote "pure" with the purest of ideas - it's a bit too generic.

Dove do Ads - with a range of different women all happy and smiling - it's good.

And with a massive ad budget you could do the same.

But unless you have multitudes of traffic - you'll find it tough to compete with everybody else who raves about being "pure"

Also, when people do see the site- they are not necessary going to read about the benefits, purity and results of using the cream.

You need a brilliant "surprise" a stunning "shock" or a really excellent "gimmick" that grabs their attention.

Which makes them want to read the copy - then the discover how great the creams are.

Saying "Yes, this is so good, I must buy it"


Steve

[travlinguy]

The alternating slide show thing at the top isn't doing you any good. It's taking up valuable space that could and should be used for a benefit-oriented headline.

I scroll down a bit and the first thing I see is Anti Wrinkle Creme. So what? Now people are going to start to click away because anti wrinkle creme is nothing new. That's followed by several bullets describing features of your product rather than benefits, features that all anti wrinkle cremes have. Click. Bye.

Why do women buy cosmetics? Answer that. Take a couple of days to think about it and answer it in every possible way. Make a long, long list. Stretch your imagination. Ask as many women as you possibly can why they buy cremes and lotions and all the rest.

They do it because they want to look pretty. They want to make other women jealous. They want to be attractive to men. They want to look younger. They want to feel better. They do it because they believe in looking their best.

All of these reasons and lots more are benefits of using a product. Features are important but people buy stuff for what it will do for them... how they're going to feel as a result of using something. They're not always real excited about how the stuff will do it, just that it does. These reasons are rarely tangible, they're almost always attached to emotions.

This page needs to be re engineered toward the emotional aspect of beauty. Until you do that you're going to be floundering. Good luck.

[Steve Hill]

Originally Posted by Steve The Copywriter

You need a brilliant "surprise" a stunning "shock" or a really excellent "gimmick" that grabs their attention.

Which makes them want to read the copy - then the discover how great the creams are.

Saying "Yes, this is so good, I must buy it"

I agree - and to me, the current website doesn't make it stand out from the multitude of similar products. It's not conveying benefits in a way that speaks to the emotional desire for beauty and all that it implies.

It's also hard for a small retailer to go up against the majors in a market that's relatively saturated, so as you say, something needs to make this stand out. It needs to be either something people are searching for, or something that draws attention on its own.

If it was up to me, at this point I'd do some keyword and market research in the product niche and see what turns up. There could very well be some related hot terms to build a product campaign around.

Maybe one of the ingredients is getting a lot of favorable press right now, for example. Or maybe pure face creams are a current hot topic for holistic health magazines. Is this hypoallergenic? That's another possible marketing approach. Is it organic? There's another. Or maybe a key natural ingredient protects against free radicals, but in a way that is far safer then synthetic equivalents. There are lots of possibilities.

Based on what we know of this product so far, what's the real USP? Purity (pure enough to eat) seems to be the strongest so far, but how unique is that in this niche, really? What competition does it have in that pure creams niche, and what are those competitors doing?

Other than that, if going for the attention-getting approach, what would that surprise, shock or gimmick be?

If going with the "so pure, it's edible" approach, there could be a very different campaign, perhaps featuring a beautiful model at an elegant dinner table, with an open jar of the product on her plate. I just don't know if the edible approach would work, though - it's so unconventional.

I'm sure that additional research would help determine something truly unique enough about this product to base this product's campaign on, perhaps something shocking as in:

"Don't Dare Use Your Face Cream Again...Until You've Read THIS!"

and then lead with some health shocker problem that this face cream does not have (such as paraben build-up), because it's made with purest natural ingredients.

[trendi80]

hmm, another thing i forgot and may be usefull and i think you may have missed it :"Our products are always fresh, made in small product batches from the finest natural components."

yes, we really do have monthly production. we never stock or allow our dealers to do it, just because the lack of preservatives and emulgators make this concoction really sensitive to temperature changes and only 12m of validity. We even exchange for our own expense the products with less than 6m validity (i have lost so many contracts only because i want to ensure the creams are well treated )

this is just like the organic tomato you buy from your local small market. you wanna eat it the day you bought it - it won't be as fresh or tasty after 3 days...not like the GMO monsters from the superstore which can still look good after 2 weeks in your refrigerator.

Think about those creams exactly in the way you think about the small bio-producer..

but in the end i realised one thing : i really need good copywriter and i think here are the best ones

[Steve The Copywriter]

You could use Ewens old warhorse - which is by no means battle fatigued.

It works wonders -

“Warning: Don't Buy Any Face Cream Until You Get Answers To These 5 Questions!”


Steve


P.S. I can't find the link to the post that explains it more detail - but either Ewen or someone else will

[Steve The Copywriter]

...Found it.

WARNING: This little ad trick blows the competition out of the water!


Steve

[Steve Hill]

Originally Posted by Steve The Copywriter

...Found it.

WARNING: This little ad trick blows the competition out of the water!

Great thread, Steve - and that idea would probably work really well with this product.

It allows a way to easily differentiate this product from the other less-wholesome commercial creams, including those with a shelf life approaching plutonium.

And while most people won't know the answers to the questions about the competition's product, it also effectively resets the buyer's criteria, because now they'll be saying things like "Of course I don't want my face cream to build harmful chemicals in my body."

They won't even bother to find out if the competition does that, they'll just buy this one because they know it doesn't.

Good suggestion!

[rjweaver10]

Quite the conversation happening here

[trendi80]

Originally Posted by Steve Hill

Great thread, Steve - and that idea would probably work really well with this product.

It allows a way to easily differentiate this product from the other less-wholesome commercial creams, including those with a shelf life approaching plutonium.

And while most people won't know the answers to the questions about the competition's product, it also effectively resets the buyer's criteria, because now they'll be saying things like "Of course I don't want my face cream to build harmful chemicals in my body."

They won't even bother to find out if the competition does that, they'll just buy this one because they know it doesn't.

Good suggestion!

working on it. looks really a great idea

Ever wondered what's exactly in that beautyfull, perfect looking jar? Are you really concerned about your skin's diet and overall dermatologic health?

Then ask your supplier :

Is this product rich in vitamins and minerals?
Is it chem and cruelty free?
Is it so pure that it is litteraly edible?
What types of preservatives are used? And what are their side effects?
Can it deliver the great promises of silky smooth and hydrated skin?
Is it freshly made and carefully stored?
Are you actually interested in me and my skin health or just the bigger corporate profits?

how does this looks for an opener?

[trendi80]

it's kinda showing your competitor's dirty underpants to their customers
I had a business meeting on monday, where i was invited by an Israeli company to discuss possibilities of partnership.

Well, i wasn't told EXACTLY what the meeting was for, and from the very beginning i began talking about my products, thinking they are possible buyers looking for import stuff.

So, i talked and talked for around 30-40 minutes, showed them the edible part and described them the love i have for the products, how me and my company are really healthy oriented...and then BAM.

They told me their real intentions! they were looking for someone who can outsource the packaging of their "unpure" products, so that they can mark as Made in EU and export to middle east(no deals with arab countries if a product is made in Israel)

And i have to say, they were really embarassed and didn't even wanted to show me their samples

They've thrown some mumbly excuse and asked me if i want them to help me sell there, but i guess that was just a regular line to help them escape with some dignity.

I guess all of the questions i wrote in the previous post could be directed to them.

Oh, the embarassement!

[Steve The Copywriter]

...sorry to here all that.

Now...shall we get back to your copy?


Steve

[trendi80]

yep, sorry for this

what can you say about my previous post? Thought i could go with that idea you've shared

The WARNING sign is used as a title

[Steve The Copywriter]

Yes,

I would test the "Warning" style headline.

It does 3 vital things most headlines don't do.

It creates a high level of intrigue, a touch of mystery and a big injection of "fear" or "anxiety" - all resulting in an "itch" they have to scratch.

That can only be relieved when they read on...


Steve

[dlkiefer]

When did women start choosing Poison over Purity?

I have a Master Esthetics License and practiced esthetics for years... It is almost impossible to find products that are so pure, they are edible AND.. can do what they promise... SO, I am intrigued to say the least!!! :-)

Hmmm so a stab at a headline?

Choose Your Poison - Killing the Skin Your In... (this would peek my curiosity as a woman) and plays on the advertisement "Love the Skin Your In" by Dove? I think?


I would talk about how women have had no choice up until now to choose their poison in a jar for their skincare regime... that scientists have taken the purity out of skincare and replaced it with poisons... that all the scientists are doing are replicating artificially what nature can already do... Then tell them that now they do have a choice... they can choose purity over poison and that their skin's health is WORTH IT!...then go into the benefits of your product... how it compares to the overly priced jars of poison, etc.

Hope this helps

Donna

[Steve The Copywriter]

At last!

We have a ladies point of view. Which is good because they are the target audience.

Even better on thread 46 on a post that didn't mention "skin care" we have teased out Donna's first post.

Better still she has made some excellent suggestions. With some copy that is perfect for this promo.


Steve

[trendi80]

hey, thanks Donna

word "poison" is a little too harsh for my understanding. There are hundreds of products which are non-replaceable for now. It won't be wise to put them all in the same chapter since nobody can offer a "pure" alternative(or it'll be so expensive that noone could buy it) and we can't just stop using all of them.

Yes, there are horrible cases of paraben caused illnesses, but i prefer to point myself as a caring company, opposed to a profit-driven corporation.

Don't want to look as if i'm waging war with conventional cosmetics, since it's their existence that proves the quality of my products.

that all the scientists are doing are replicating artificially what nature can already do..

I'm stealing this

[Steve The Copywriter]

...that's the line.

Coughs...

It's better to say "swiping" and change it slightly.


Steve

[gjabiz]

Let me start by saying I know nothing of this.

My understanding is, most creams that are sold across the counter, or in beauty shops have to be so "watered down" to prevent the active ingredients from doing damage and opening up lawsuits.

MOST licensed face workers that I've worked with use their own formulas and mix per the client after doing a personal skin analysis.

And these mixtures can be very strong, which is why a License is required.

NO one has mentioned the FDA, something anyone selling anti aging creams is going to have to deal with. And when you make claims of purity, it is like a red flag and YOU will be looked at.

So, if you are going to do business in the USA, run all ads by your attorney, and make sure they pass FDA muster, which is actually really lenient on this stuff as long as the chemical mixture, natural or otherwise, is mostly impotent.

Also, women and men are very different, and men skin care is a growing area, with a lot less competition too.

The people I know (in S. CA) who have regular clients, and have had them for years and years...are using NATURAL products and in most cases organic.

And these are very regulated, only recently have some "organic ingredients" been allowed...so the expert in San Diego with a superior product line and 40 years of continuous success, has trouble in the Mass Market, simply because a one size does not fit all in the skin care business, but, then, I know very little about it.

See, one of the problems with you copywriters is you look for ways to SELL a product, without taking into account the overall marketing, including the LEGAL aspects...you may generate a KILLER headline, and copy that converts which can also lead to extra scrutiny by FDA/FTC et al.

Success in the supplement, skin care, anti aging segments warrant a spot light.

So, perhaps, before this fellow writes his dynamite copy for eating his product, he might want to talk to his attorney and insurance agent, cause he's going to need some very expensive liability insurance. Imagine one customer who eats this stuff and has an allergic reaction and dies? Ever thought of that?

On a different note, he has NO USP from what I can see, there are scores of American companies and others too who feature natural, organic and safe anti aging stuff.

I'll let the person with the license correct me if I'm wrong, but my understanding is different skin types require different formulas.

gjabiz

PS. Why does one NEED a license? The answer to this question reveals a lot about the industry in general.

Originally Posted by dlkiefer

When did women start choosing Poison over Purity?

I have a Master Esthetics License and practiced esthetics for years... It is almost impossible to find products that are so pure, they are edible AND.. can do what they promise... SO, I am intrigued to say the least!!! :-)

Hmmm so a stab at a headline?

Choose Your Poison - Killing the Skin Your In... (this would peek my curiosity as a woman) and plays on the advertisement "Love the Skin Your In" by Dove? I think?


I would talk about how women have had no choice up until now to choose their poison in a jar for their skincare regime... that scientists have taken the purity out of skincare and replaced it with poisons... that all the scientists are doing are replicating artificially what nature can already do... Then tell them that now they do have a choice... they can choose purity over poison and that their skin's health is WORTH IT!...then go into the benefits of your product... how it compares to the overly priced jars of poison, etc.

Hope this helps

Donna