Make More Money As A Copywriter

[Harlan]

Over the years, I've found most copywriters make the same
mistakes over and over again.

So I've made a video - it's all content.

Not selling a thing.

No requirement to opt-in.

Check it out:

Copywriting.TV

Peace

[Harlan]

Guys stop whoring yourselves for cheap wages.

I'm about to reveal a way - if you are qualified - to get amazing copywriting jobs
with me sending you leads.

Follow me on my lists for the announcement.

It's gonna be amazing.

[TimCastleman]

Harlan -

No audio on the video.

Tim

[Ken Strong]

Originally Posted by TimCastleman

Harlan -

No audio on the video.

Tim

I hear it fine.

[TimCastleman]

Got it working. Problem on my end.

Tim

[Stephen Dean]

Outstanding video. Thanks Harlan.

[dorothydot]

Yes, Harlan -you are dead-on right. A very compelling video, and a must-watch for all just-starting copywriters.

What question that practically all potential clients ask.. must you the copywriter NEVER answer directly?

Instead answer the question the wanna-be client would ask if he/she knew enough to ask.

Harlan is like totally brilliant! Well worth a look-see-listen-hear.

Dot

[Raydal]

Common rookie mistake for sure. I first met this piece of wisdom
in The Well-Fed Writer by Peter Bowerman. There is a big difference
between being a good copywriter and running a good copywriting
business. And most skilled copywriters are weak on the business side.

Most skilled artist need a marketer to help them out otherwise they'll
give away all their skills for free because it comes so second-nature
to them.

-Ray Edwards

[jyzackoh]

Just watched the video.

Thanks for the great tips! Now I know what to do for my next venture.

[echievements]

The question for many neophyte copywriters is proof they have the skill to get the jobs.

How do you test copy writing skill? How do you enter the market?

[Loren Woirhaye]

Ray, I challenge anybody who wants to make money as a copywriter
to read the best 12 books on the subject and not be capable of
writing circles around the average person who knows nothing of
selling in print - which describes most business owners.

Of course you have to practice the skills described in the books.
That's the skilled-trade part of it. The other part of it is running
a business and selling your services, positioning yourself as a
valuable advantage to the business people you assist. Artists
(and many writers fit that description) often suck at selling, so
for them the selling their skills part is the real job - what puts
money in your pockets anyway.

[Harlan]

Originally Posted by echievements

The question for many neophyte copywriters is proof they have the skill to get the jobs.

How do you test copy writing skill? How do you enter the market?

By creating your own product and seeing if you can get people to buy it.

[MikeHumphreys]

Originally Posted by echievements

The question for many neophyte copywriters is proof they have the skill to get the jobs.

How do you test copy writing skill? How do you enter the market?

As Harlan mentioned, creating and selling your own product is one option.

Another way is to find a good product on Clickbank with a crappy sales letter. Write a new sales letter and send traffic to it. Use your affiliate link as part of the order button and send them right to the Clickbank order page. Track your conversion rates and now you have proof of your skills.

Bottom line: Just get started. It doesn't matter if it's offering a low-cost introductory price for the first few clients. Or creating your own product... or promoting someone else's as an affiliate. Just get started with something.

As hockey great Wayne Gretzky once said you miss 100% of the shots you never take.

[Harlan]

The best time to make money is during a recession - especially for copywriters.

But it's what your mind tells you that could get in the way.

Start with the strategy I show you in the video.

It's all about building value for your writing.

If you simply quote a price, you haven't built any value at all.

There are hundreds of ways to get started.

Pick one.

[reynald2790]

First of all your video is not working now. But, as long as I've read about the replies on your video it seems that they are very satisfied on your video. Even though I haven't seen the video or hear it I really think that it is very concise and very informative to the copywriters. Thank you for that video.

[Harlan]

The video at Copywriting.TV is working.

In fact, it's posted twice which I will clean up now.

[David Raybould]

The video worked fine for me.

Interesting stuff,

Thank you Harlan.

[MaskedMarketer]

Originally Posted by Harlan

No requirement to opt-in.

The link brings me to a website requiring me to opt-in.

Is the video gone now?

[Loren Woirhaye]

I looked at it again and it showed up. It's a 10 minuted video
hosted on YouTube... maybe your browser just didn't load it.

[peter gibson]

there was no video there when I checked as well. I tried firefox and Chrome.

[peter gibson]

perhaps someone can post the link to youtube that has it?

[Harlan]

Originally Posted by MaskedMarketer

The link brings me to a website requiring me to opt-in.

Is the video gone now?

There is absolutely no requirement to opt-in

[Harlan]

Here's the direct youtube link.

YouTube - A Copywriter's Secret - Don't Answer...

[MaskedMarketer]

Originally Posted by Loren Woirhaye

I looked at it again and it showed up. It's a 10 minuted video
hosted on YouTube... maybe your browser just didn't load it.

Originally Posted by Harlan

There is absolutely no requirement to opt-in

I guess it may have been my browser. It now appears on your page. Strange.

I'm already on your list btw and got your email this morning

-----
Edit

Many people are cutting there own throats by not following Harlan's advice.

Charging the big bucks like Harlan, requires smart sales skills- not just copy skills.

[Christie Love]

Thanks Harlan,

Your information is extremely valuable. I can't wait to hear more of what you've got to say on smart copywriting sales skills.

[Global365]

Great Video Harlan,

Thanks for the insight

[D.K. Magnus]

Very good video on a basic salesmanship.

I like it.

[kenboss]

Stunning video - Considering you are "not selling" I have a feeling it leaves a lot of people drooling to hear/see more of your stuff. Proof that your system works!!
Anyway, a question: I am not a copywriter (yet) but please tell me - does the same principle apply when people ask me how much I charge for articles?

[WesHoggart]

Hi Harlan,

Excellent advice for newcomers (like me).

Thanks for the pearls!

[Harlan]

Originally Posted by kenboss

Stunning video - Considering you are "not selling" I have a feeling it leaves a lot of people drooling to hear/see more of your stuff. Proof that your system works!!
Anyway, a question: I am not a copywriter (yet) but please tell me - does the same principle apply when people ask me how much I charge for articles?

Did you ever consider the article market is in the toilet?

Why?

Because articles have become a commodity.

People expect to pay anywhere from $6-$15 an article.

Again, why?

Because there's no value here.

What can you do to add value to your clients?

That's the key.

[Adaptive]

Harlan, thanks for the excellent video. I look forward to learning more from you.

Regards,
Allen

[Johnny12345]

Originally Posted by Harlan

There are hundreds of ways to get started.

Really? Name ten of them.

Johnny

P.S., The tip you gave in your video was great. Thanks.

[Pat Spence]

That is fantastic! Made me think about this is a whole different way. Thank you - looking forward to knowing much more.

[Delucian]

Hey,
Good stuff Harlen. ITs good to see a few names i have not seen sense Fortin's board shut down.

[Harlan]

Hey, Fortin's board may be gone but you can always find and engage me on Twitter.

Love to help copywriters help their goals.

[TheMagicShow]

Harlan,

your video is spot on! I have came across so many tire-kickers that ask price first. They do their window shopping -- and never seem to go any further. Many businesses, do not disclose their pricing for this very reason.

Nice video, thanks.

[dorothydot]

"Love to help copywriters help their goals."

I'm here to testify as to the veracity of Harlan's statement. If the copywriting courses from AWAI were my "high school"... then Harlan provided me with a truly superb "4-year Bachelor's degree" in copywriting, Internet marketing and working with clients education.

He does love to help beginning copywriters... and it shows.
Dot

[Kyle Tully]

Harlan's stuff is killer.

I got $4,000 for my very first copy job before getting his VBC program.

Then after watching the dvds and implementing just one or two of his techniques I closed a job for just over $9k.

(And that's small pickings compared to some other people.)

Similar techniques in a consulting situation have helped close 5-figure deals.

If that short video resonated with you at all, get VBC.

[TimCastleman]

Hmmm. Might have to start recommending these DVD's based on what has been said here but wonder if you can get basically the same information from a book without the copywriting slant?

Tim

[Raydal]

Originally Posted by TimCastleman

Hmmm. Might have to start recommending these DVD's based on what has been said here but wonder if you can get basically the same information from a book without the copywriting slant?

Tim

Hi Tim,

I don't have Harlan's course, but you may want to look at
"Value-Based Fees: How to Charge - and Get - What You're Worth"
by Alan Weiss or any of his other books.

-Ray Edwards

[Harlan]

Originally Posted by TimCastleman

Hmmm. Might have to start recommending these DVD's based on what has been said here but wonder if you can get basically the same information from a book without the copywriting slant?

Tim

Why even spring for the book?

Why not waste more years of your life learning it yourself.

OR you could just take the profit plan handed to you word for word.

Complete with scripts telling you what to say.

Alan Weiss's material would fill about 10 minutes of the 5 DVD set.

Peace.

[mitosblog]

Great post for beginners like myself

[TimCastleman]

Harlan -

Shoot me a PM with a link man and I'll check them out. Of course you could just send them to me as a wedding gift ;-)

Tim

[Patrick Judge]

Harlan great video and great tips so I sunscribed to your newsletter

Patrick

[donhutchinson]

(Free video tip and opt-in ...seems 'everyone' is following the same sales letter system now. I wonder why?....)

Great tip Harlan, many thanks for sharing it.

Reminds me of 'Controlling the Conversation'... a sales class I taught. Listen for and respond to particular questions with crafted, scripted, relevant questions of your own - to guide the prospect along the path you want them to walk along. Then finally, most ASKED to buy.

Beautiful.

Seemed to work. We sold $4 million dollars in 11 months by taking the leadership role, building huge value in the prospect's mind and 'letting them decide' which buying option fitted them best.

Subscribed to your list just now,
Don