How Can I Learn Effective Copywriting Skills?

ryanmacca · 04-06-2009, 08:06 PM

Hey Warriors,

I am a blogger, affiliate marketer, product creator and freelance writer.

I want to be able to learn effective copywriting skills so that I can make more money online.

Can anyone point me toward a place where I can begin to learn the basics of copywriting?

I am after free information...not paid

Thanks

MontelloMarketing · 04-06-2009, 08:37 PM

copywritingboard.com and start reading everything there. Literally begin from day one and work forward.

Kevin Lam · 04-06-2009, 11:08 PM

Blah, I'd have to recommend Clayton Makepeace's site: The Total Package

He has an awesome line of writers and marketers sharing their stuff.

Adaptive · 04-06-2009, 11:11 PM

Ryan, here's how super-marketer Gary Halbert answered that question:
The Gary Halbert Letter
I also highly recommend Getting Everything You Can... by Jay Abraham as a great introduction to his thought process.

Regards,
Allen

P.S. I mention Halbert and Abraham a lot because I have materials from literally dozens of other authors, and nobody else has - for me - been as kick-ass inspiring and practically hands-on about copywriting and marketing as those two. Of course, you might find any number of other writers to be a better match with your personality. Much of the material is the same no matter who presents it. Just be sure that whatever you go with, it has plenty of material about markets and offers, not just ad copy.

maxdog · 04-06-2009, 11:18 PM

Ben Hart is a magician and an incredible guy he inspired me along time ago. You have to take a look at his program. And I think his program is like 1.00 a month?

Kevin Lam · 04-06-2009, 11:21 PM

I love that book by Jay Abraham. Great recommendation right there.

Pisaka · 04-07-2009, 02:49 PM

"Scientific Advertising" Hopkins,

"Tested Advertising" Caples (4th edition or earlier only),

"How I Raised Myself from a Failure to Success in Selling" Betger,

"How to Write a Good Advertisement" Schwab.

"How to Write Sales Letters That Sell" Drayton Bird

Ken Strong · 04-07-2009, 06:25 PM

There's an entire sticky thread at the top of the page listing the best copywriting books:

Top Copywriting Books... Ever

haohaowan2 · 04-07-2009, 08:11 PM

wow, nice link to the thread ken. been looking for something close to that!

jonb · 04-07-2009, 09:42 PM

Beyond the business copywriting books (I'd especially suggest the Dan Kennedy book and Joseph Sugarman's brilliant "Triggers"), let me suggest two more things:

1. "On Writing Well" by William Zinnser. Read this in college and it made me a writer. Fabulous.

2. Read Hemingway. Especially Old Man & The Sea. He was a journalist and knew how to pack more into fewer words than any writer I've ever encountered.

And, most importantly, relax and be yourself. It's just a conversation with a new friend put on paper.

Good luck!

04-06-2009, 08:06 PM	#1
ryanmacca RichAcademy.com War Room Member Join Date: Aug 2008 Posts: 352 Thanks: 7 Thanked 44 Times in 16 Posts Social Networking Contact Info	How Can I Learn Effective Copywriting Skills? Hey Warriors, I am a blogger, affiliate marketer, product creator and freelance writer. I want to be able to learn effective copywriting skills so that I can make more money online. Can anyone point me toward a place where I can begin to learn the basics of copywriting? I am after free information...not paid Thanks
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04-06-2009, 08:37 PM	#2
MontelloMarketing Godfather Of Persuasion War Room Member Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh Posts: 1,140 Thanks: 112 Thanked 349 Times in 177 Posts Social Networking	Re: How Can I Learn Effective Copywriting Skills? copywritingboard.com and start reading everything there. Literally begin from day one and work forward.
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04-06-2009, 11:08 PM	#3
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts	Re: How Can I Learn Effective Copywriting Skills? Blah, I'd have to recommend Clayton Makepeace's site: The Total Package He has an awesome line of writers and marketers sharing their stuff.

04-06-2009, 11:11 PM	#4
Adaptive HyperActive Warrior Join Date: Mar 2009 Posts: 417 Blog Entries: 9 Thanks: 61 Thanked 77 Times in 64 Posts	Re: How Can I Learn Effective Copywriting Skills? Ryan, here's how super-marketer Gary Halbert answered that question: The Gary Halbert Letter I also highly recommend Getting Everything You Can... by Jay Abraham as a great introduction to his thought process. Regards, Allen P.S. I mention Halbert and Abraham a lot because I have materials from literally dozens of other authors, and nobody else has - for me - been as kick-ass inspiring and practically hands-on about copywriting and marketing as those two. Of course, you might find any number of other writers to be a better match with your personality. Much of the material is the same no matter who presents it. Just be sure that whatever you go with, it has plenty of material about markets and offers, not just ad copy.
	Success only requires four words. http://www.warriorforum.com/blogs/ad...our-words.html

04-06-2009, 11:18 PM	#5
maxdog Active Warrior Join Date: Aug 2008 Posts: 91 Thanks: 9 Thanked 8 Times in 5 Posts Contact Info	Re: How Can I Learn Effective Copywriting Skills? Ben Hart is a magician and an incredible guy he inspired me along time ago. You have to take a look at his program. And I think his program is like 1.00 a month?

04-06-2009, 11:21 PM	#6
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts	Re: How Can I Learn Effective Copywriting Skills? I love that book by Jay Abraham. Great recommendation right there.

04-07-2009, 02:49 PM	#7
Pisaka Active Warrior Join Date: Feb 2009 Posts: 83 Thanks: 1 Thanked 1 Time in 1 Post	Re: How Can I Learn Effective Copywriting Skills? "Scientific Advertising" Hopkins, "Tested Advertising" Caples (4th edition or earlier only), "How I Raised Myself from a Failure to Success in Selling" Betger, "How to Write a Good Advertisement" Schwab. "How to Write Sales Letters That Sell" Drayton Bird

04-07-2009, 06:25 PM	#8
Ken Strong Marxist (Groucho) War Room Member Join Date: Nov 2005 Location: Seattle, WA, USA. Posts: 4,644 Blog Entries: 1 Thanks: 759 Thanked 1,492 Times in 707 Posts Social Networking Contact Info	Re: How Can I Learn Effective Copywriting Skills? There's an entire sticky thread at the top of the page listing the best copywriting books: Top Copywriting Books... Ever
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04-07-2009, 08:11 PM	#9
haohaowan2 Warrior Member Join Date: Apr 2009 Posts: 15 Thanks: 1 Thanked 0 Times in 0 Posts	Re: How Can I Learn Effective Copywriting Skills? wow, nice link to the thread ken. been looking for something close to that!

04-07-2009, 09:42 PM	#10
jonb HyperActive Warrior War Room Member Join Date: Nov 2002 Location: Fort Collins, CO Posts: 300 Thanks: 32 Thanked 215 Times in 56 Posts Social Networking	Re: How Can I Learn Effective Copywriting Skills? Beyond the business copywriting books (I'd especially suggest the Dan Kennedy book and Joseph Sugarman's brilliant "Triggers"), let me suggest two more things: 1. "On Writing Well" by William Zinnser. Read this in college and it made me a writer. Fabulous. 2. Read Hemingway. Especially Old Man & The Sea. He was a journalist and knew how to pack more into fewer words than any writer I've ever encountered. And, most importantly, relax and be yourself. It's just a conversation with a new friend put on paper. Good luck!
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