| | ||||||||
| |||||||||
 |
08-29-2008, 02:17 PM
| #1 |
| Kris Tomb  Join Date: Jul 2006 Location: Fort Lauderdale, Florida, USA.
Posts: 33
Thanks: 5
Thanked 0 Times in 0 Posts
|  What's the better sales strategy?
Using facts/listing benefits or telling a personal story?
|
| | |
|  |
|
08-29-2008, 02:52 PM
| #2 | |
| Senior Warrior Member Join Date: Aug 2008
Posts: 1,030
Thanks: 286
Thanked 85 Times in 71 Posts
| Re: What's the better sales strategy? Quote:
| |
|
| |
|
08-29-2008, 07:21 PM
| #3 |
| Senior Warrior Member War Room Member  Join Date: Jun 2008 Location: Northern Hemisphere, for now.
Posts: 2,441
Thanks: 979
Thanked 1,233 Times in 737 Posts
| Re: What's the better sales strategy?
I agree with the 'both' answer. An old tried and true sales formula is to take an everyday person with a problem. Allow that person to discover the solution (your product) to the problem using an engaging story. And rake in the bucks as people relate to the scenario and buy your product. I've written hundreds of articles using this formula to generate clicks to the mother ship. I've also written dozens of sales letters using the same formula. People love stories and definitely relate to the underdog winning - even if they have to spend $37 to win... |
| | |
|
| |
 |
|
| Tags |
| sales, strategy |
| Thread Tools | |
| |
 |
