How to test a page before launch

Scott Ames · 08-29-2008, 03:46 PM

You have a product launch coming, and you need a sales page for it, nautually. How do you test that page before you launch without launching? My guess is you don't but you do your best to get some eyes on the page for tweeks and hope it works.

Kyle Tully · 08-29-2008, 09:21 PM

Just drive some PPC traffic.

Scott Ames · 08-29-2008, 10:04 PM

One could, but what if you don't really want to sell that product before launch?

Kyle Tully · 08-29-2008, 10:34 PM

Then the best you can do is do a dry run.

Sell the product (and therefore test your letter) but don't actually deliver the product for X number of days. And there are certain legalities involved in that.

MikeHumphreys · 08-29-2008, 10:50 PM

Quote:

Originally Posted by Scott Ames

You have a product launch coming, and you need a sales page for it, nautually. How do you test that page before you launch without launching? My guess is you don't but you do your best to get some eyes on the page for tweeks and hope it works.

As Kyle mentioned, you could use PPC to drive traffic as a pre-test. Or you could do a dry run, maybe with a smaller email list of yours.

I'd set up some multi-variate testing on the sales letter either way. Use that initial rush of traffic to find your best converting headline, offer, and so on.

Hope that helps,

Mike

08-29-2008, 03:46 PM	#1
Scott Ames Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 5,556 Thanks: 363 Thanked 665 Times in 325 Posts	How to test a page before launch You have a product launch coming, and you need a sales page for it, nautually. How do you test that page before you launch without launching? My guess is you don't but you do your best to get some eyes on the page for tweeks and hope it works.
	Action is the foundational key to all success. - Pablo Picasso

08-29-2008, 09:21 PM	#2
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,343 Thanks: 98 Thanked 268 Times in 128 Posts Social Networking Contact Info	Re: How to test a page before launch Just drive some PPC traffic.
	Thought About Offline Consulting? Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month... Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month Don't you deserve the same unfair advantage?

08-29-2008, 10:04 PM	#3
Scott Ames Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 5,556 Thanks: 363 Thanked 665 Times in 325 Posts	Re: How to test a page before launch One could, but what if you don't really want to sell that product before launch?
	Action is the foundational key to all success. - Pablo Picasso

08-29-2008, 10:34 PM	#4
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,343 Thanks: 98 Thanked 268 Times in 128 Posts Social Networking Contact Info	Re: How to test a page before launch Then the best you can do is do a dry run. Sell the product (and therefore test your letter) but don't actually deliver the product for X number of days. And there are certain legalities involved in that.
	Thought About Offline Consulting? Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month... Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month Don't you deserve the same unfair advantage?