Books of Ads
If you have any to add to this list then feel free to... (I'm always looking for more).
World's Greatest Direct Mail Sales Letters - Herschell Gordon Lewis and Carol Nelson
The Greatest Direct Mail Sales Letters Of All Time - Richard S. Hodgson
AWAI Hall of Fame Great Ideas from 50 Super-Successful Direct Mail Letters and Direct Response Ads
The 100 Greatest Advertisements - Julian Lewis Watkins
Million Dollar Mailings - Denny Hatch
Best Winning Ads From Jay Abraham's Private Files
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