Valentine's Day and copy...

shawnlebrun · 02-14-2013, 06:32 PM

Last night, picking out a Valentine's Day card for my wife,
I must have read over 50 of them... and some of them had
some of the best writing and "copy" I've ever seen.

Emotional, persuasive, etc... have to really pack a punch
in a very short space.

I'm curious to know if greeting card writers are "trained"
in copy, if they're paid well, if there's much of a market,
etc... anyone know much about the industry?

I know the tabloids like the Enquirer pay their headline
writers insane amounts of money... but I wonder what the
top greeting card writers get?

Pusateri · 02-14-2013, 07:00 PM

There's a greeting card section in Writer's Market. Or at least there used to be.

CharismaticMannequin · 02-15-2013, 01:38 AM

Am I the only one that goes for the cards with little writing (and cute pics) so I can put my own copy skills to the test?

Made my girl tear up, so I'm doing something right!

Raydal · 02-15-2013, 09:42 AM

My wife prefers when I write my own cards so I just
use a card program on my computer and compose
my own poem.

There is definitely a market for card writing but I think
you'll be termed a poet rather than a copywriter.

For me I think that the card companies are ripping
us off with $5+ for a 2 page "book".

-Ray Edwards

Alex Ceskavich · 02-15-2013, 09:48 AM

Greeting card writers get paid decently well. Although they don't make the millions that top copywriters do.

If it's interesting to you, it's a way to earn some extra income. Although many companies now a days are buying art + copy as a package. So you may want to meet an artist.

Steve The Copywriter · 02-15-2013, 01:30 PM

I think I might have mentioned on a few posts that I do a lot of Postcard Marketing.

One angle that works well...is a greetings type Postcard (themed for any event, including all the major ones, Birthdays, Christmas, Easter, Mothers/Fathers day, Valentines, Anniversaries etc. etc.).

Why are they so popular and bring a high response?

Well, there's a range of deep psychological answers.

The best one is...

People like getting them.

Steve

02-14-2013, 06:32 PM	#1
shawnlebrun Freelance copywriter Registered Member Join Date: May 2009 Location: Maine Posts: 391 Thanks: 148 Thanked 588 Times in 203 Posts Social Networking Contact Info	Valentine's Day and copy... Last night, picking out a Valentine's Day card for my wife, I must have read over 50 of them... and some of them had some of the best writing and "copy" I've ever seen. Emotional, persuasive, etc... have to really pack a punch in a very short space. I'm curious to know if greeting card writers are "trained" in copy, if they're paid well, if there's much of a market, etc... anyone know much about the industry? I know the tabloids like the Enquirer pay their headline writers insane amounts of money... but I wonder what the top greeting card writers get?
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02-14-2013, 07:00 PM	#2
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 557 Thanks: 707 Thanked 639 Times in 286 Posts	Re: Valentine's Day and copy... There's a greeting card section in Writer's Market. Or at least there used to be.

02-15-2013, 01:38 AM	#3
CharismaticMannequin Ben Palmer-Wilson War Room Member Join Date: Jun 2011 Location: United Kingdom Posts: 370 Thanks: 242 Thanked 140 Times in 106 Posts Social Networking Contact Info	Re: Valentine's Day and copy... Am I the only one that goes for the cards with little writing (and cute pics) so I can put my own copy skills to the test? Made my girl tear up, so I'm doing something right!
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02-15-2013, 09:42 AM	#4
Raydal Veteran Copywriter War Room Member Join Date: Jan 2003 Location: Sarasota, FL, USA. Posts: 4,110 Thanks: 259 Thanked 1,785 Times in 867 Posts Social Networking Contact Info	Re: Valentine's Day and copy... My wife prefers when I write my own cards so I just use a card program on my computer and compose my own poem. There is definitely a market for card writing but I think you'll be termed a poet rather than a copywriter. For me I think that the card companies are ripping us off with $5+ for a 2 page "book". -Ray Edwards
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02-15-2013, 09:48 AM	#5
Alex Ceskavich Formerly Hank Rearden. Join Date: Jul 2011 Location: Northampton, MA Posts: 68 Thanks: 18 Thanked 32 Times in 20 Posts Contact Info	Re: Valentine's Day and copy... Greeting card writers get paid decently well. Although they don't make the millions that top copywriters do. If it's interesting to you, it's a way to earn some extra income. Although many companies now a days are buying art + copy as a package. So you may want to meet an artist.

02-15-2013, 01:30 PM	#6
Steve The Copywriter Ads That Work War Room Member Join Date: Apr 2009 Location: England UK Posts: 1,502 Thanks: 1,218 Thanked 1,085 Times in 670 Posts	Re: Valentine's Day and copy... I think I might have mentioned on a few posts that I do a lot of Postcard Marketing. One angle that works well...is a greetings type Postcard (themed for any event, including all the major ones, Birthdays, Christmas, Easter, Mothers/Fathers day, Valentines, Anniversaries etc. etc.). Why are they so popular and bring a high response? Well, there's a range of deep psychological answers. The best one is... People like getting them. Steve
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