Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > The Copywriting Forum
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
Share
LinkBack Thread Tools
Old 02-16-2013, 04:59 PM   #1
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Is a Copywriter on the Same Level as an Ad Writer?

I was just wondering if a copywriter is on the same level as an ad writer, regarding skill level? Are they educated the same way? Does a copywriter have more experience?

I was asking because I saw some ads for copywriters recently and the ads specified needing so many years of ad writing experience. Yet, in the same ad, the word "copywriter" was used a couple of times.

I've worked as a copywriter for a while, creating landing pages and sales copy. Every client that contacted me, always referred to me as a copywriter. Yet, the ads specify the need for an ad writer. So I just wanted to know what the difference was, if any.

Thanks.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Old 02-16-2013, 06:03 PM   #2
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Is there a reason why the advertiser used both terms? Maybe he/she is not educated as to what copywriters do? Thanks for the info.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Old 02-16-2013, 09:16 PM   #3
Active Warrior
 
jimp74's Avatar
 
Join Date: Oct 2011
Location: USA
Posts: 85
Thanks: 14
Thanked 6 Times in 6 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile 
Contact Info
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

When I hire someone to write, I look for someone that specializes in one of 3 categories, 1. for Blog Posts and Articles - 2. Sales Page Copy (sales letters, or banner copy) - 3. Ad copy for PPC. This means I hire 3 different people, now you might find someone that can do it all, but not always the case It is like if you were to get a surgery, your family doctor maybe could do it, but would you rather not want a surgeon that has done hundreds or thousands of operations that specializes in that particular surgery or vs. maybe 1 or 2 operations your family doctor has done under an emergency situation? I hope this helps, feel free to contact me...

Last edited by jimp74; 02-16-2013 at 09:18 PM. Reason: typing error
jimp74 is offline   Reply With Quote
Old 02-17-2013, 05:33 AM   #4
HyperActive Warrior
 
The Marketeer's Avatar
 
Join Date: Aug 2011
Posts: 390
Thanks: 676
Thanked 135 Times in 114 Posts
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by jimp74 View Post
When I hire someone to write, I look for someone that specializes in one of 3 categories, 1. for Blog Posts and Articles - 2. Sales Page Copy (sales letters, or banner copy) - 3. Ad copy for PPC. This means I hire 3 different people, now you might find someone that can do it all, but not always the case It is like if you were to get a surgery, your family doctor maybe could do it, but would you rather not want a surgeon that has done hundreds or thousands of operations that specializes in that particular surgery or vs. maybe 1 or 2 operations your family doctor has done under an emergency situation? I hope this helps, feel free to contact me...
You're on the right track.

It's best to hire someone who specializes in a certain type of ad writing.

Different types of ads have different formats and rules which must be adhered to.
The Marketeer is offline   Reply With Quote
Old 02-17-2013, 08:53 AM   #5
Senior Warrior Member
War Room Member
 
gjabiz's Avatar
 
Join Date: Oct 2006
Posts: 1,000
Thanks: 269
Thanked 1,192 Times in 413 Posts
Default Actually, there could be a difference...here is an example.

Sometimes, a copywriter just writes the words for an ad.

Sometimes, an ad writer writes the words and designs the ad, inserting graphics, doing layout and being the sole creative... Mr. Subtle comes to mind for this type of promotion.

So, a client could be uninformed or is very informed...the copywriters with design and layout skills are much harder to find than just the lady who writes the words. Mostly depends on where the ad is going to be run.

gjabiz


Quote:
Originally Posted by hhhusted View Post
I was just wondering if a copywriter is on the same level as an ad writer, regarding skill level? Are they educated the same way? Does a copywriter have more experience?

I was asking because I saw some ads for copywriters recently and the ads specified needing so many years of ad writing experience. Yet, in the same ad, the word "copywriter" was used a couple of times.

I've worked as a copywriter for a while, creating landing pages and sales copy. Every client that contacted me, always referred to me as a copywriter. Yet, the ads specify the need for an ad writer. So I just wanted to know what the difference was, if any.

Thanks.

gjabiz is offline   Reply With Quote
Old 02-17-2013, 10:18 AM   #6
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by jimp74 View Post
When I hire someone to write, I look for someone that specializes in one of 3 categories, 1. for Blog Posts and Articles - 2. Sales Page Copy (sales letters, or banner copy) - 3. Ad copy for PPC. This means I hire 3 different people, now you might find someone that can do it all, but not always the case It is like if you were to get a surgery, your family doctor maybe could do it, but would you rather not want a surgeon that has done hundreds or thousands of operations that specializes in that particular surgery or vs. maybe 1 or 2 operations your family doctor has done under an emergency situation? I hope this helps, feel free to contact me...
I agree with being a specialist. I also understand what you are saying. Your words make sense. That's probably why the ad was written in such a way. The client was probably looking for a copywriter to do more than one type of job.

Thanks for sharing.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Old 02-17-2013, 10:20 AM   #7
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by The Marketeer View Post
You're on the right track.

It's best to hire someone who specializes in a certain type of ad writing.

Different types of ads have different formats and rules which must be adhered to.
That's probably why the client listed both terms. She wanted one person to do more than copy.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Old 02-17-2013, 10:21 AM   #8
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: Actually, there could be a difference...here is an example.

Quote:
Originally Posted by gjabiz View Post
Sometimes, a copywriter just writes the words for an ad.

Sometimes, an ad writer writes the words and designs the ad, inserting graphics, doing layout and being the sole creative... Mr. Subtle comes to mind for this type of promotion.

So, a client could be uninformed or is very informed...the copywriters with design and layout skills are much harder to find than just the lady who writes the words. Mostly depends on where the ad is going to be run.

gjabiz
I guess the client was either uninformed or was looking for someone to do two types of work.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Old 02-20-2013, 12:56 AM   #9
Yard Specialist
 
Join Date: Jun 2009
Location: Tucson, AZ
Posts: 420
Thanks: 3
Thanked 23 Times in 20 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Contact Info
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

I would imagine that copywriters know how to duplicate something in their own words. An ad writer just writes the ads that come to mind or in their own style. There is a difference between the both. I'm sure there are lot's of people who know how to do both.

Want to expand your marketing? Earn more income 2014
click here for the Juicy Details.
aduttonater is offline   Reply With Quote
Old 02-20-2013, 01:13 PM   #10
Rockstar Copywriter
 
angiecolee's Avatar
 
Join Date: Jan 2012
Location: SF Bay Area, CA
Posts: 415
Thanks: 552
Thanked 292 Times in 184 Posts
Social Networking View Member's Twitter Profile 
Contact Info
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by aduttonater View Post
I would imagine that copywriters know how to duplicate something in their own words. An ad writer just writes the ads that come to mind or in their own style. There is a difference between the both. I'm sure there are lot's of people who know how to do both.
I think you're being a bit too literal with your definition of copywriter.

By day, corporate copywriter in the heart of Silicon Valley.

By night, your cash-generating secret weapon. PM for details!
angiecolee is online now   Reply With Quote
Old 02-20-2013, 01:46 PM   #11
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by angiecolee View Post
I think you're being a bit too literal with your definition of copywriter.
He may be too literal, but is he right? If he is, it doesn't matter how literal his definition is, as long as the answer is correct. Being too literal is a choice of word usage. The main thing is getting his point across.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Old 02-20-2013, 02:22 PM   #12
Be interesting
 
WhiteRhino's Avatar
 
Join Date: Aug 2012
Location: USA
Posts: 164
Thanks: 116
Thanked 99 Times in 33 Posts
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by hhhusted View Post
Is there a reason why the advertiser used both terms? Maybe he/she is not educated as to what copywriters do? Thanks for the info.
Aren't you a copywriter? I am not and I would say they are one of the same
WhiteRhino is offline   Reply With Quote
Old 02-20-2013, 03:00 PM   #13
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by OfflineGold View Post
Aren't you a copywriter? I am not and I would say they are one of the same
I am a landing page sales copy writer only. I don't do print form. My copy is strictly direct response but for the web.

During my many years writing such copy, I have been approached by clients, asking me to write copy. I was also approached by clients, asking me to write ads. Each client wanted something different. Not one client wanted or asked for me to do both. That is why I asked the question.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Old 02-23-2013, 10:44 PM   #14
The Mad Webmaster™
War Room Member
 
bkbiloxi's Avatar
 
Join Date: Nov 2007
Location: Florida, USA.
Posts: 39
Thanks: 0
Thanked 3 Times in 3 Posts
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Let me put it this way...

I'm only going to feel confident hiring an "ad writer" if he/she is a copywriter.

Period. End of story.

bkbiloxi is offline   Reply With Quote
Old 02-24-2013, 09:38 AM   #15
Ghostwriter to the Stars
War Room Member
 
Join Date: Nov 2010
Location: NYC, NY
Posts: 144
Thanks: 23
Thanked 29 Times in 22 Posts
Social Networking View Member's FaceBook Profile  View Member's Twitter Profile  View Member's YouTube Profile
Default Re: Is a Copywriter on the Same Level as an Ad Writer?

Quote:
Originally Posted by bkbiloxi View Post
Let me put it this way...

I'm only going to feel confident hiring an "ad writer" if he/she is a copywriter.

Period. End of story.
I agree. I would assume that most copywriters know how to create ads, besides sales copy. I know I do.

Thanks for the comments everyone. I go my answer.

-----------------------------------------------------------
Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.
hhhusted is offline   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > The Copywriting Forum

Bookmarks

Tags
ad writer, copywriter, level, writer

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 06:51 PM.