“My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? I love it when you change just one freaking word and response rates go up... in this case by 90%. Choosing the right word in the right place is so crucial. An obsessed direct response copywriter agonizes over words. Then pours over split test results to see where they can be applied on his/her project. Ah the magnificent obsession we have! Anyways, here's the split test quiz to see which word won and the results after you take it. “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? (2013 Award Winner) : Which Test Won Enjoy! Ewen |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Thanks for this Ewen - took me a minute to figure out how to see the article, because the images were too small for me to see well. I just clicked straight through to "see results" instead of voting. This is pretty cool though! |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Great result. I obviously would think the word "your" would win but looking at it closer, I could see why "my" won... It's a button. And when they press it, they know EXACTLY what's going to happen. It also might have something to do with "my" being more personalized than "your"... Just my hunch. I'll make sure to use this on my buttons from now on. |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? David I'm thinking the decision has been made to buy at this point, therefore they see themselves owning it. Hence "my". Best, Ewen Quote:
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Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Quote:
Yeah it's sorta what I meant by saying personalized. |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? "Your" is defintely a powerful word in copy but when placed up against "we" and "our", but I've never seen it placed against "my". This is an interesting test results for sure. I think this would go under the "assume close" technique. As Ewen suggested, it is assumed that they already own the product. -Ray Edwards |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? My recent tests: 1. I have an optin page where name + email is beating email alone, 2 to 1. 2. I have a long form sales page where white text on dark blue background is beating black text on white by 27%. 3. Same sales page, thin v. wide body copy is neck and neck. - Rick Duris PS: These tests are in the self-help market in the last 3 weeks. |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? [QUOTE=RickDuris;7766222] 2. I have a long form sales page where white text on dark blue background is beating black text on white by 27%. Very interesting Rick...thanks. I've read how retail staff wearing blue clothes increased sales. Some say it's a trustworthy color. Never thought of going deep blue behind the text though. The world owes a lot to testers who bring back results, like yourself. Best, Ewen |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? I once run a test that improved conversions by INFINITY: And all I did was change the text from white to black! |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? LOL...another advertising ploy. |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Quote:
Ewen, thanks for putting this up. I never thought of writing a call to action like that but as soon as I saw it, it made perfect sense. I did choose the winner. A lot of people don't test because they don't have the traffic to test properly. But many that do, still don't test. If you have the traffic, it can be fun. My friend, Matt Bacak is fanatical about email testing. He's tested thousands of email subject lines and tests every time he sends an email. It's easy to do when your lists are 6 and 7 figures. |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Quote:
Thanks for sharing your split testing results and wise words... Too many times, people blindly accept these "rules" or whatever "sounds best." When in fact, they are merely untested theories. Take Care, Rich Beck BCIP, MCSD, MCIS |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Another stumbling block is people run out of ideas to test. So seeing what others test gives that "aha I never thought of testing that!" Best, Ewen Quote:
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Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Split testing is extra fun on your own projects because you can test wild versions without any push back. Heck, you already did all the research. Why not test some copy that pushes the boundaries? Or is a completely different style? |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Thanks all for sharing your test results. Some surprised me. |
Re: “My” Versus “Your” — Which Call to Action Copy Got 90% More Clicks? Does my tweet count if I got it right after reading all the comments on this thread? |
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