Layout / Anatomy of a Sales Page??

momo3 · 08-29-2008, 10:30 PM

I realize my copywriting skills need improvement...

But before all of it, I'd love to know the best STRUCTURE of a sales page... like -- the skeleton of the sales page..?

Is it best to have headline > USP > Benefits > Features > Testis > etc.

Where can I find some good outlines?

Sorry this email is vague. Typing on small computer

Chipt · 08-30-2008, 06:17 AM

Hi [sorry I don't know your name] -

You could likely get a bazillion responses here if people choose to 'put their neck on the line.' But since no one has yet responded, here are a couple of thoughts for your consideration...

Regardless of all the other opinions, a couple of ideas you can usually count on are:

1. Put your number one benefit prominently above the fold. If your best benefit does not cause the reader to continue, your other benefits won't either most of the time.

2. [Yes this might be a tired idea to some...] Test everything against some traffic. Create your control piece. Then test a single change of some kind against your control.

After these 2 points, IMO you can get a myriad of people telling you they have the best formula for your piece.

Just be yourself. Be truthful. Be exciting. Be lucid.

And always try to get your visitor to raise his/her hand for something, some call to action... because once they are gone, they're likely to never return.

Just food for thought -

Chip Tarver

08-29-2008, 10:30 PM	#1
momo3 Advanced Warrior Join Date: Feb 2007 Location: Minneapolis, MN USA Posts: 918 Thanks: 0 Thanked 3 Times in 2 Posts	Layout / Anatomy of a Sales Page?? I realize my copywriting skills need improvement... But before all of it, I'd love to know the best STRUCTURE of a sales page... like -- the skeleton of the sales page..? Is it best to have headline > USP > Benefits > Features > Testis > etc. Where can I find some good outlines? Sorry this email is vague. Typing on small computer

08-30-2008, 06:17 AM	#2
Chipt The Go To Guy Join Date: Mar 2003 Location: East TN, USA Posts: 407 Blog Entries: 19 Thanks: 0 Thanked 1 Time in 1 Post Contact Info	Re: Layout / Anatomy of a Sales Page?? Hi [sorry I don't know your name] - You could likely get a bazillion responses here if people choose to 'put their neck on the line.' But since no one has yet responded, here are a couple of thoughts for your consideration... Regardless of all the other opinions, a couple of ideas you can usually count on are: 1. Put your number one benefit prominently above the fold. If your best benefit does not cause the reader to continue, your other benefits won't either most of the time. 2. [Yes this might be a tired idea to some...] Test everything against some traffic. Create your control piece. Then test a single change of some kind against your control. After these 2 points, IMO you can get a myriad of people telling you they have the best formula for your piece. Just be yourself. Be truthful. Be exciting. Be lucid. And always try to get your visitor to raise his/her hand for something, some call to action... because once they are gone, they're likely to never return. Just food for thought - Chip Tarver
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