Book on Writing Bullets

Magic Mel · 04-22-2009, 04:25 PM

Hi Copywriting Warriors,

As copywriters, we know that well written bullets -- are important for a good copy. Are there any good books out there, that go over the techniques of writing good bullets?

Thanks

Kim Davis · 04-22-2009, 04:59 PM

I have not read this and am not sure about the reviews on it but I am just letting you know it is available. Author is Kim Long

Amazon.com: Writing In Bullets: The New Rules for...

Raydal · 04-22-2009, 08:32 PM

I've read an entire book dedicated to headlines but one for bullet
points is a little stretch in my opinion. I checked the one mentioned
on amazon and one the the reviewers claimed that it contained a lot
of filler. I'm not surprised.

-Ray Edwards

MikeHumphreys · 04-22-2009, 08:45 PM

Here's a freebie offered by Clayton Makepeace about a year ago.

It's the PDF version of the first ever issue of EasyWriters Club which covered 20 different ways to write bullets.

The art and science of writing bullet and fascination copy | The Total Package

Enjoy,

Mike

Deji · 04-22-2009, 11:01 PM

Get the book Magnetic Marketing by Micheal Kimble.Although not a book dedicated to writing just bullets,it shows you different formulas you can use to write good bullets.You can also get Ben Settle's book The Copywriting Grab Bag at The Copywriting Grab Bag.

briancassingena · 04-23-2009, 01:00 AM

Gary Bencivenga is the resident master of bullets. His site is Marketing Bulletsand his free stuff is pure gold and much better than most paid copywriting courses

Matt James · 04-23-2009, 04:13 AM

Not sure about an entire book on bullets but I have this post in my bookmarks, it's a beauty...

Write Stronger Bullets | The Total Package

David Raybould · 04-23-2009, 05:14 AM

Hey Mel,

Looks like the Clayton M resource
may be the way to go on this...

Personally I got a lot from Brian
Keith Voiles Ad Magic course
in regards to writing bullets.

I'd recommend the course for
general copy anyway, but the
bullets section was very useful
when I was starting out.

Hope that helps

-David Raybould

Magic Mel · 04-23-2009, 01:58 PM

Lots of good information here, thanks to all.

Johnny12345 · 04-23-2009, 04:17 PM

Quote:

Originally Posted by MikeHumphreys

Here's a freebie offered by Clayton Makepeace about a year ago.

It's the PDF version of the first ever issue of EasyWriters Club which covered 20 different ways to write bullets.

The art and science of writing bullet and fascination copy | The Total Package

Enjoy,

Mike

Mike,

That's the resource I was thinking of, but I couldn't find the link. That single PDF is worth a fortune. Makepeace knows copy.

Johnny

curt · 04-26-2009, 12:53 PM

I don't know of any books, but Gary Halbert's newsletter, Let's Do The Twist, is useful.

Curt.

04-22-2009, 04:25 PM	#1
Magic Mel Senior Warrior Member War Room Member Join Date: Apr 2007 Location: , , . Posts: 3,472 Blog Entries: 1 Thanks: 13 Thanked 43 Times in 39 Posts	Book on Writing Bullets Hi Copywriting Warriors, As copywriters, we know that well written bullets -- are important for a good copy. Are there any good books out there, that go over the techniques of writing good bullets? Thanks
	Just Pure Magic! http://magicmel.wordpress.com/ " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

04-22-2009, 04:59 PM	#2
Kim Davis Ghostwriter War Room Member Join Date: Mar 2009 Location: Ontario Posts: 218 Thanks: 9 Thanked 26 Times in 25 Posts Contact Info	Re: Book on Writing Bullets I have not read this and am not sure about the reviews on it but I am just letting you know it is available. Author is Kim Long Amazon.com: Writing In Bullets: The New Rules for...

04-22-2009, 08:32 PM	#3
Raydal Copywriting Coach War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 2,367 Thanks: 44 Thanked 428 Times in 222 Posts Social Networking	Re: Book on Writing Bullets I've read an entire book dedicated to headlines but one for bullet points is a little stretch in my opinion. I checked the one mentioned on amazon and one the the reviewers claimed that it contained a lot of filler. I'm not surprised. -Ray Edwards
	WSO: 6 Months Copywriting Coaching - $247! [Closes Nov 30] WSO: [CLOSING SOON!] Secrets Of Writing Winning Autoresponder Series ...STEAL My Cheat Sheet!! WSO: Secrets of the 15% Conversion Sales Letter. Hire A Master Copywriter!

04-22-2009, 08:45 PM	#4
MikeHumphreys Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA Posts: 2,011 Thanks: 128 Thanked 174 Times in 104 Posts Social Networking	Re: Book on Writing Bullets Here's a freebie offered by Clayton Makepeace about a year ago. It's the PDF version of the first ever issue of EasyWriters Club which covered 20 different ways to write bullets. The art and science of writing bullet and fascination copy \| The Total Package Enjoy, Mike
	Are You Kidding?!? $5 For Your Own Secret Conversion-Boosting Weapon... Now On Clickbank: Earn 60% Affiliate Commisions On My Offline Consulting Secrets! Revive Your Sales Letter FAST! \| Offline Consulting Secrets \| Market Your Copy Six-Figure Producing Copywriter For Hire \| Easy Referral Systems \| Easy Multi Tracking

04-22-2009, 11:01 PM	#5
Deji HyperActive Warrior Join Date: Aug 2007 Location: , , USA. Posts: 103 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: Book on Writing Bullets Get the book Magnetic Marketing by Micheal Kimble.Although not a book dedicated to writing just bullets,it shows you different formulas you can use to write good bullets.You can also get Ben Settle's book The Copywriting Grab Bag at The Copywriting Grab Bag.
	Adeniji Ayodeji is an Internet marketer who specialises in Copywriting,writing of Press Releases,brochures,Postcards and Direct Mail to mention a few.You can send him your requests at ayodejiadeniji@gmail.com

04-23-2009, 01:00 AM	#6
briancassingena Active Warrior Join Date: Feb 2009 Location: South Australia Posts: 70 Thanks: 0 Thanked 13 Times in 11 Posts Social Networking	Re: Book on Writing Bullets Gary Bencivenga is the resident master of bullets. His site is Marketing Bulletsand his free stuff is pure gold and much better than most paid copywriting courses
	Brian Cassingena http://www.facebook.com/brian

04-23-2009, 04:13 AM	#7
Matt James Matthew James O'Connor War Room Member Join Date: May 2005 Location: Darkest Lincolnshire, UK Posts: 441 Thanks: 50 Thanked 42 Times in 28 Posts Social Networking Contact Info	Re: Book on Writing Bullets Not sure about an entire book on bullets but I have this post in my bookmarks, it's a beauty... Write Stronger Bullets \| The Total Package
	Former Infomercial Mogul Fuses Cut-Throat Sales Savvy With Legendary Copywriting Secrets To Explode Your Bottom Line... Delicious Sales Copy

04-23-2009, 05:14 AM	#8
David Raybould Top Gun Copywriter War Room Member Join Date: Sep 2006 Location: Old London Town, United Kingdom. Posts: 1,042 Thanks: 16 Thanked 235 Times in 98 Posts Social Networking	Re: Book on Writing Bullets Hey Mel, Looks like the Clayton M resource may be the way to go on this... Personally I got a lot from Brian Keith Voiles Ad Magic course in regards to writing bullets. I'd recommend the course for general copy anyway, but the bullets section was very useful when I was starting out. Hope that helps -David Raybould
	*Need Copy? My Affiliate Code Salesletter Converts At 12% & Made Six Figures The First Day...* If you want results like that for YOUR products, click here to contact me now... Seven Figure Copywriter...http://www.DavidRaybould.com

04-23-2009, 01:58 PM	#9
Magic Mel Senior Warrior Member War Room Member Join Date: Apr 2007 Location: , , . Posts: 3,472 Blog Entries: 1 Thanks: 13 Thanked 43 Times in 39 Posts	Re: Book on Writing Bullets Lots of good information here, thanks to all.
	Just Pure Magic! http://magicmel.wordpress.com/ " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

04-26-2009, 12:53 PM	#11
curt Wordsmith To The Wise War Room Member Join Date: Jun 2005 Location: Calgary, Canada Posts: 210 Thanks: 3 Thanked 1 Time in 1 Post	Re: Book on Writing Bullets I don't know of any books, but Gary Halbert's newsletter, Let's Do The Twist, is useful. Curt.