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Mal, you're gonna love this

by RickDuris
8 replies
Long time agency guy leaves the big agency world and heads out on his own.

His first ad is a billboard.

It got attention. Reddit kind of attention.

After 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit | Adweek

- Rick Duris
#gonna #love #mal
  • Profile picture of the author The Copy Nazi
    Banned
    Cool. I think Mr Subtle might like that too. Love the brief -
    The initial direction was only, "We're thinking we want something kind of Church of the SubGenius."
    And that Pinterest page is a beauty too.

    Subtle...here's the brief for my new site - "kind of like Church of the Sub Genius meets Robert Crumb (who lives in the South of France by the way).


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  • Profile picture of the author BrianMcLeod
    Originally Posted by RickDuris View Post

    Long time agency guy leaves the big agency world and heads out on his own.

    His first ad is this billboard.

    It got attention. Reddit kind of attention.

    After 16 Years of Agency Life, Copywriter's First Solo Ad Is an Instant Hit | Adweek

    - Rick Duris
    Once again, the gold appears through casual conversation with the client.

    Fun story, Rick... nice find.

    B
    Signature
    Brian McLeod
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  • Profile picture of the author The Copy Nazi
    Banned
    Rhett & Link strike again -




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  • Profile picture of the author KingOfContentMarketing
    Looks like a cool joint:

    "In fact, the true attraction at this 6-month-old restaurant is its setting. Tucked away off an unlovely north Oak Cliff street just south of the Margaret Hunt Hill Bridge, Chicken Scratch is an oasis. Opened by the restaurateurs behind Bolsa and Smoke, the restaurant and its next-door sibling, a bar called the Foundry, are little more than metal sheds. There are a handful of tables inside the restaurant, but really, you just want to place your order at the counter and then head out to one of the picnic tables in the vast courtyard and admire what can be done with industrial detritus.

    "Shipping containers line one side of the yard, their inner walls removed and tables and chairs placed within. Big plastic water tanks, lighted blue and green at night, perch on top of the containers. There’s a stage made of wooden pallets, and live music on Friday and Saturday nights can turn the place into a real party. Add some big patches of cactus and rosemary, and strings of overhead lights, and you have a great outdoor spot."

    Restaurant review: At Chicken Scratch, it

    http://blogs.dallasobserver.com/city...n_joint_no.php

    This is Chris Jeffers who made the ad possible:

    http://www.sarakerensphotography.com...chris-jeffers/
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Alex Cohen
      The article didn't say whether it increased sales at Chicken Scratch or not.

      Which, as we know, is the true arbitrator of success or failure.

      Alex
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Alex Cohen View Post

        The article didn't say whether it increased sales at Chicken Scratch or not.

        Which, as we know, is the true arbitrator of success or failure.

        Alex
        Well yes...and no. They're building a brand. And that doesn't happen overnight. But the writer tells me -
        it's too early – the board went up less than a week ago. This weekend was crazy, business wise, but that's not unusual there - It'll be judged on mid week food sales. I'm hoping this week we'll see something substantial.
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  • Profile picture of the author RickDuris
    Inspiring initiative, Mal.

    - Rick Duris

    PS: Maybe the ad doesn't generate a nickel, maybe the online publicity carries the day.

    Mal, FYI: Tell the copywriter to have the restauranteur contact all the local papers and TV news to pickup the story. They'll be hungry for news like this (no pun intended.) It's easy offline publicity.

    Plus, have them swap out their facebook fan page for the ad and have people vote on it. Turn it into a contest for free food.

    Leverage the momentum.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by RickDuris View Post

      Inspiring initiative, Mal.

      - Rick Duris

      PS: Maybe the ad doesn't generate a nickel, maybe the online publicity carries the day.

      Mal, FYI: Tell the copywriter to have the restauranteur contact all the local papers and TV news to pickup the story. They'll be hungry for news like this (no pun intended.) It's easy offline publicity.

      Plus, have them swap out their facebook fan page for the ad and have people vote on it. Turn it into a contest for free food.

      Leverage the momentum.
      He'll be following this thread if he has half a clue. But I'll tell him anyway.
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