Copywriters: How To REALLY Get SEO Traffic To Your Salesletters (WITHOUT Getting Slapped)

[David Raybould]

Hey guys,

To be honest I thought every
writer worth their salt knew this
stuff anyway, but it seems not...

Here's how you can get decent SEO
on your salesletters - completely
whitehat and ethically...WITHOUT
hurting your conversions.

1- Go into the html, change the page title
to the main keyword. Put other words in there
if you want to, but make sure the keyword
comes first, and that other words are separated
with the "|" symbol

2- Name the images on the site something
that relates to the main keyword. You can also
go as far as doing the same with the ALT tags,
but if you do, you may confuse some site
visitors who have images switched off.

3- Use the main keyword again, right at
the bottom of the page outside the main table,
next to the links for disclaimers and privacy.
Make it the last word on the page. It's
unobtrusive, won't affect conversions,
but the SE's will eat it up.

Lastly, if you can can naturally fit the keyword into
the main sales copy, use it once there too. A lot
of the time you'll find you're naturally using LSI
keywords in the copy anyway, so you'll get
traffic from them too.

BUT - if you can't fit your keyword naturally into
your copy, don't bother. You'll still see effects
from the other stuff you've done.

Also, always make sure each page has
Privacy, Terms, & a Disclaimer...

And you'll find an XML sitemap will give
you an extra nudge toward the fabled top
spot too.

All you need to do from there is build some
links, and decent rankings really aren't too
hard to come by.

See how simple that is? And the best part is that
it won't affect your conversions at all.

Good luck.

-David Raybould

[Kevin Lam]

Hey David,

That's much better advice than the other one. It's just the basics of proper on-page SEO though.

Just fyi for everyone, you don't HAVE to use the "|" for separation. You can use dashes (-) or even colons (::::.

I haven't had problems with alt tags although it's also recommended to use the "title" tag for the image as well. Sometimes, it's over-doing it but I do use it.

If a keyword term doesn't make sense, don't force it. I.E. Let's say the keyword was "lawn mowing dallas". You wouldn't use that exact term but you can nudge it in there with "lawn mowing services in dallas". Although the keyword isn't optimimal, it is still picked up by the SE's.

There's many other elements in SEO, so be sure to learn about them. And even though I think on-page SEO is important, off-page SEO is even more critical. Think of it this way, people who don't know you can hear what you say and still doubt it, but when a lot of OTHER people say something about you, it's more believable thus being more critical. With that trust, you must build on it by saying/doing what others say you're doing. Get my drift?

[David Raybould]

Sure it's just basic on-page SEO...

But it works, and I bet a lot of the
guys checking out this forum had
no idea how easy it was to get
organic traffic to a salesletter.

Until I saw that other post,
I hadn't realised how many people
there are out there that maybe
didn't know stuff like this.

Hopefully it will help some people,
and make them realise they can
attract SE traffic directly
to their salesletters without
resorting to keyword spamming.

Obviously it's the tip of the iceberg...
People can take it much further
by getting into silo stuff and taking
the LSI thing to the max, not to
mention a serious linking campaign...

But I don't want to bore my fellow
copywriters with what I get into
on my downtime lol.

I'll leave you with another tip though-

Create a wp blog on your site in a directory
named after your biggest keyword...

Then post some articles to other pages
on your site, maybe 2 or 3 a week.
Each time you post one, write a small
blog post about it and link to it. Then
ping your blog.

Once you've got 3 or 4 posts you'll
be seeing some increasing regular
traffic.

Hope that's useful to some of you
guys.

-David Raybould

[MikeHumphreys]

Great advice David and right on to boot. On-page SEO will always work regardless of what Google's current mood about rankings might be.

One more thing I'll add, without hopefully derailing the thread. A lot of the SEO stuff you'll want to do like checking ranking, SE submissions, etc. can be automated using a free piece of software called WebCEO. SEO Software by Web CEO :: Search Engine Optimization Software / Complete SEO Toolkit :: Website Optimization, Promotion and Submission SEO Software

I just use the free version but the paid ones have some even more powerful features if you need them.

Keep up the great posts as it's what makes this forum a priceless resource.

Take care,

Mike

[Kevin Lam]

Hey David. I was saying it's basic SEO, it wasn't anything to defend. You did a great job compared to the tips given out the other day by someone else.

Oh yeah, GREAT suggestion on the blog. Having a blog is a very powerful tool.

And Mike made a great suggestion on WebCEO. It's a great program. I purchased the professional unleashed version. It's awesome.

[tradewiser]

"3- Use the main keyword again, right at
the bottom of the page outside the main table,
next to the links for disclaimers and privacy."


Why is the above point important?

Wal

[David Raybould]

Originally Posted by tradewiser

"3- Use the main keyword again, right at
the bottom of the page outside the main table,
next to the links for disclaimers and privacy."


Why is the above point important?

Wal

Because for some reason it carries
weight in the SERPs if the main
keyword is the first and last things
they see on the page.

Hence having it in your page title,
and then right at the bottom too.

Hope that clarifies.

-David Raybould

[Paul McQuillan]

Good post David.

Don't forget there are copywriters new to SEO enhanced copy.

Thanks for the tips

[JakeRhodes]

Originally Posted by Kevin Lam

I haven't had problems with alt tags although it's also recommended to use the "title" tag for the image as well. Sometimes, it's over-doing it but I do use it.

I use the "title" tag too. I think it looks good when a customer rolls over an image and they then receive a little bit of addition information. It's easy to do and it adds to the positive experience of the customer.

[la dominatrix]

Originally Posted by David Raybould

Because for some reason it carries
weight in the SERPs if the main
keyword is the first and last things
they see on the page.

Hence having it in your page title,
and then right at the bottom too.

Hope that clarifies.

-David Raybould

Thanks David I was aware of the other factors and always have my keywords forst, but never thought of having them last as well. Off to sort out all my patges.
TA lA dOMINATRIX

[CheapSeoContent]

The main trick is to optimize the sales letter with certain eye catching keyword and it will help you boost traffic and sales.
If you need any help regarding writing, just let me know.

[MontelloMarketing]

Originally Posted by CheapSeoContent

The main trick is to optimize the sales letter with certain eye catching keyword and it will help you boost traffic and sales.
If you need any help regarding writing, just let me know.

I agree 100%. The BEST thing you can do in your sales letters is to pack a bunch of eye catching keywords in there. CheapSeoContent is 100% right. It's an excellent way to make your pages more readable too. And everyone knows the higher density of keywords you put in there, the better your sales numbers!

All hail cheapseocontent!

(sigh)