How To Hire The Right Copywriter For Your Job!

Chris Ramsey · 04-28-2009, 05:07 PM

Hiring copywriters can be difficult. If you've done it before, you know that just as well as I do.

Price isn't the only issue these days. With the masses of qualified copywriters out there, how can you decide which one can produce the best copy for you?

Here are a few questions to ask your potential copywriter.

How long have you been writing direct-response copy?
What niches do you have the most experience in?
Do you have any samples that I can see for my niche?
Can I see a few testimonials from past clients?
What results have your clients seen from your letters?
How long do sales letters usually take to craft?

Keep in mind this is not the end-all be-all list of questions to ask. Your situation will always dictate what information you'll need to get before spending $2,000 on a copywriter. This will definitely get you pushed off in the right direction though.

What other questions would you ask?

Justin Mandel · 04-28-2009, 06:44 PM

A good question is:

What will happen if I am not satisfied with the job you did for me?

Will you rewrite it?

Give me my money back?

Etc.

colmodwyer · 04-28-2009, 09:34 PM

Quote:

What will happen if I am not satisfied with the job you did for me?

To which one might reply - "What will happen if the sales copy you're not satisfied with, gives you a 50:1 R.O.I. when you TEST it?"

Colm

Dean Dhuli · 04-28-2009, 10:42 PM

Quote:

Originally Posted by colmodwyer

To which one might reply - "What will happen if the sales copy you're not satisfied with, gives you a 50:1 R.O.I. when you TEST it?"

That was a good one!

Another thing -- Though most people may not get this,
the copywriter NOT having written for your niche before
can actually be a good thing.

MontelloMarketing · 04-28-2009, 11:00 PM

Or...

Quote:

What will happen if I am not satisfied with the job you did for me?

Um... you'll never hire me again. You'll bitch to your internet buddies... and it'll hurt the reputation I've busted my ass to maintain.

briancassingena · 04-29-2009, 03:46 AM

Quote:

Originally Posted by MontelloMarketing

Or...

Um... you'll never hire me again. You'll bitch to your internet buddies... and it'll hurt the reputation I've busted my ass to maintain.

You said it Vin, why do people think copywriters with reputations would submit second rate work to a client?

Angela Kambarian · 04-29-2009, 10:12 AM

These are good questions.
On the other hand, hiring someone with
too much experience has its drawbacks.

I do believe that in business, you need some fresh
perspective in order to stand out and win attention.
A copywriter with less experience might look at your
business from a fresh perspective and come up with
some great ideas that might propel your company forward.

Copywriters with too much experience have a jaded mind,
stale beliefs and deeply engraved habits that might work
against them.

We need something fresh. Fresh ideas, fresh perpective,
fresh approach. You need to freshen-up your business,
your operations and your marketing strategies!
That's how you differentiate yourself.

I have read about a woman who got into the food business
with little or no experience. Now she is saying that a lack of
experience had worked to her advantage. Weird as it may sound.

PS: You should also rely on your instincts.
It's okay to ask questions, trying to dig up more
information about the copywriter. But sometimes, all
you have to do is rely on your instincts and your "inner
voice". It will tell you what to do and who to hire.

Warrior Globetrotter · 04-29-2009, 10:14 AM

I like to ask "Will you give me various versions of the headline to test?"

ayolov · 05-04-2009, 10:54 AM

Although freshness is crucial, copy has proven steps that only experience will provide.

If the copywriter tries to "reinvent the wheel" the results might not be as good as they could.

If a copywriter has been producing for 10 years and what he has done has produced results, well yeah, they will have those habits deeply engraved, this is because they have worked!

Chris Ramsey · 05-04-2009, 11:12 AM

Quote:

Originally Posted by Warrior Globetrotter

I like to ask "Will you give me various versions of the headline to test?"

If you find a good copywriter, this is definitely something they should do. With all my copy I offer to set up split testing for free.

CreativelyScrappy100 · 06-01-2009, 09:46 AM

Instead of straight revenue-sharing (which seasoned copywriters would sink their teeth into, but may hit your bottom line too hard) consider a bonus for "x" results achieved.

04-28-2009, 05:07 PM	#1
Chris Ramsey The Wandering Businessman War Room Member Join Date: Jan 2008 Location: The Globe Posts: 1,209 Thanks: 142 Thanked 755 Times in 196 Posts	How To Hire The Right Copywriter For Your Job! Hiring copywriters can be difficult. If you've done it before, you know that just as well as I do. Price isn't the only issue these days. With the masses of qualified copywriters out there, how can you decide which one can produce the best copy for you? Here are a few questions to ask your potential copywriter. How long have you been writing direct-response copy? What niches do you have the most experience in? Do you have any samples that I can see for my niche? Can I see a few testimonials from past clients? What results have your clients seen from your letters? How long do sales letters usually take to craft? Keep in mind this is not the end-all be-all list of questions to ask. Your situation will always dictate what information you'll need to get before spending $2,000 on a copywriter. This will definitely get you pushed off in the right direction though. What other questions would you ask?
	Free - Instantly increase your email CTR by 200% or more... Free - How to earn $1k+ every month from local businesses...

04-28-2009, 06:44 PM	#2
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,968 Thanks: 526 Thanked 170 Times in 127 Posts Social Networking Contact Info	Re: How To Hire The Right Copywriter For Your Job! A good question is: What will happen if I am not satisfied with the job you did for me? Will you rewrite it? Give me my money back? Etc.
	Join Us For Our March I.M. Press Release Generator Launch & Get AWESOME FREE VALUABLE BONUSES!!!

04-29-2009, 10:12 AM	#7
Angela Kambarian Active Warrior Join Date: Apr 2009 Location: in New York Posts: 68 Thanks: 0 Thanked 15 Times in 11 Posts	Re: How To Hire The Right Copywriter For Your Job! These are good questions. On the other hand, hiring someone with too much experience has its drawbacks. I do believe that in business, you need some fresh perspective in order to stand out and win attention. A copywriter with less experience might look at your business from a fresh perspective and come up with some great ideas that might propel your company forward. Copywriters with too much experience have a jaded mind, stale beliefs and deeply engraved habits that might work against them. We need something fresh. Fresh ideas, fresh perpective, fresh approach. You need to freshen-up your business, your operations and your marketing strategies! That's how you differentiate yourself. I have read about a woman who got into the food business with little or no experience. Now she is saying that a lack of experience had worked to her advantage. Weird as it may sound. PS: You should also rely on your instincts. It's okay to ask questions, trying to dig up more information about the copywriter. But sometimes, all you have to do is rely on your instincts and your "inner voice". It will tell you what to do and who to hire.
	Copywriter & Marketing Consultant www.kambarian.com

04-29-2009, 10:14 AM	#8
Warrior Globetrotter Active Warrior War Room Member Join Date: Apr 2009 Posts: 73 Thanks: 3 Thanked 2 Times in 2 Posts Contact Info	Re: How To Hire The Right Copywriter For Your Job! I like to ask "Will you give me various versions of the headline to test?"
	Domenick is the lead programmer for the Wordpress plug in... SG Pop Under...helping bloggers increase their subscriber counts all over the world.

05-04-2009, 10:54 AM	#9
ayolov HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Aguascalientes, Mexico Posts: 146 Thanks: 92 Thanked 12 Times in 7 Posts	Re: How To Hire The Right Copywriter For Your Job! Although freshness is crucial, copy has proven steps that only experience will provide. If the copywriter tries to "reinvent the wheel" the results might not be as good as they could. If a copywriter has been producing for 10 years and what he has done has produced results, well yeah, they will have those habits deeply engraved, this is because they have worked!

06-01-2009, 09:46 AM	#11
CreativelyScrappy100 Internet Marketer\|OPM Join Date: Jun 2009 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: How To Hire The Right Copywriter For Your Job! Instead of straight revenue-sharing (which seasoned copywriters would sink their teeth into, but may hit your bottom line too hard) consider a bonus for "x" results achieved.