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Old 05-23-2009, 05:15 PM   #1
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Default Video Script Copywriting - video resouces?

So now the online offer is being presented more by a 'talking head' (without the full production budget of a corporate video).

I am looking for video resources on how to script and deliver online sales offers by video - with a focus on the budget of talking head.

I get that many of the copywriting books will apply, but I would like to learn visually and be taught visually for something I am delivering visually. Because there are all the elements of body language & tone etc to consider on top of the actual copy.

Does anyone have any suggestions on where I might find such video resources? eg persons, web sites

Thanks if anyone can help.
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Old 05-23-2009, 07:07 PM   #2
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Default Re: Video Script Copywriting - video resouces?

InfomercialToolkit.com - pricey but a good product for the
serious student.

One of the best practices is to watch good TV presenters
and try to emulate how they behave in your own style -
and be aware that online, super-slick doesn't necessarily
sell well.

I noticed one Warrior here is an acting coach and he is launching
a product soon. That might be helpful.

In the end it is experience and self-correction that will help
you develop your own style and ability to present with
confidence. If you put out a lot of videos with your head
people will send you comments here and there, and the
positive ones can make your ego soar, in a good way.

As a rule of thumb each person who gives you a compliment
could represent 10 or more who feel the same way but didn't
tell you so.

I'm getting more and more into video myself - generally I
improve a little with every thing I put out, so it's just like
a lot of things that way.

Regarding scripting - well, people watch to be entertained
more that you might expect. I'm not saying be silly, but
do cut-out the boring stuff.

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Old 05-24-2009, 04:00 PM   #3
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Default Re: Video Script Copywriting - video resouces?

Thanks for that.
Looks good. I'll check it out.

Noted on the entertainment value factor .. very true.
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