13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

The Burger From Hell

by Jonathan 2.0 Banned
10 replies
　
I'm friendly with the Bar Manager of my local Pub and business hasn't been going as well as she had hoped. So I had an idea called: "The Burger From Hell
Challenge."

Basically, it's a burger full of jalapenos and chillies and if they complete the challenge of eating the burger, they get a free pint and their name and picture goes up on a board. What do you Gentlemen think of this idea? And how could it be improved/marketed?

Thanks. : )
#burger #hell
  • Profile picture of the author marciayudkin
    In the USA there are so many of these kinds of challenges that there is a whole TV show devoted to them (Man vs. Food). You can look up that show's archives on the Travel Channel to get more ideas: Man v. Food Nation: Travel Channel

    My memory is that the best segments on the show had a great story behind their eating challenge.

    Good luck,
    Marcia Yudkin
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
    {{ DiscussionBoard.errors[8721041].message }}
    • Profile picture of the author Jonathan 2.0
      Banned
      Hi Marcia,

      Yeah, it was kind of inspired from Man V. Food. : ) Thanks for the link. I was also thinking of my middle Brother (and perhaps other young men) who would enjoy completing the challenge.
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
      {{ DiscussionBoard.errors[8721056].message }}
  • Profile picture of the author KingOfContentMarketing
    The Burger From Hell concept has been done- just model it after these, change it up a bit, make yours better, go for it:


    Rooster's Roadhouse hell burger challenge | Star-Telegram.com
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[8721427].message }}
  • Profile picture of the author Chriswrighto
    It's a cool idea.

    Maybe there could be one night a week where only the bravest take on the challenge, at a discounted price. This could pull the punters in that day and then, springboard from there. I have a lot of ideas when it comes to restaurant marketing (3+ years, working in every role, and consulting).

    Then the challenge could be the usual price the rest of the week, but hopefully the restaurant will be busier as the customers have already tried the experience.
    Signature

    Wealthcopywriter.com :)

    {{ DiscussionBoard.errors[8721519].message }}
  • Profile picture of the author Jason Kanigan
    "The Burger from Hell" by itself got my attention (without the "Challenge" in the headline).

    You could write a piece about the burger. Set the stage. Tell a story. It got my curiosity going right away. You have an opening...now exploit it.
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[8721554].message }}
  • Profile picture of the author bertyounger
    Sounds like a Simpsons episode.
    {{ DiscussionBoard.errors[8721698].message }}
  • Profile picture of the author KingOfContentMarketing
    Here's one idea. Notice in the video above they show the "Hold Harmless Agreement" people have to sign. You could have customers sign this before eating one.

    I would then use that as a publicity hook to get local press. "Local Burger Joint Makes Customers Sign Release Before Eating 'Burger From Hell!'

    Then try a Gary Halbert angle like, "Bob's Burgers Swears Under Oath Their Burger From Hell Does Not Contain Illegal Hot Peppers From Peru!"
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[8721784].message }}
  • Profile picture of the author MontelloMarketing
    IMO you're screwing the pooch if you make it a hot chili burger for the challenge.

    Spice works in a challenge for things people are used to eating hot. But a burger is a different animal. It's not something people seek out based on how hot it is. I'm a spice freak, always getting the hottest wings or Pad Thai so hot it makes Thai people cry. But someone who goes for burgers isn't looking for big heat. In fact, the challenge may be getting a big burger eater to "ruin" his burger with all that heat.

    If it's a burger kinda place then I propose you do some variation of the huge burger challenge. Like a 5 pound burger with a pound of fries or something like that. Eat it all in a set amount of time and you get your name and pic on the wall or something. Beat the record and you get your pic at the top and the meal for free. Or something like that.

    If it's more of a heat sort of place I say forget the burger and do something heat seekers would be looking for. Wings or something like that.

    2 cents.
    Signature
    The Montello Group
    Copywriting|Publishing|Training
    Your Premier Conversion Cooperative

    Join Us For Free Conversion Webinars
    CLICK HERE!
    {{ DiscussionBoard.errors[8722898].message }}
  • Profile picture of the author ViralMediaBoost
    Its a nice idea but you have to think, how many people in your area are going to want to like burn there mouth off?
    Signature
    Social Media Marketing & Promotions
    I Think You Will Enjoy 30% Off All Social Media & Promotions Today. So Here's Discount Code: WarriorSpecial
    {{ DiscussionBoard.errors[8723026].message }}
    • Profile picture of the author Jonathan 2.0
      Banned
      Thanks for the feedback everyone. : ) I'm thinking of running an ad in the local paper titled:

      Are You Brave Enough To Take
      The Burger From Hell Challenge?

      Then we'll describe the challenge (highlighting that they get a free pint if they complete it) and include some pictures of people who have completed the challenge.

      Anyone experienced with this kind of promotion? If so, what's your opinion?
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
      {{ DiscussionBoard.errors[8724538].message }}

Trending Topics