URL to bookmark...

[Uncle Dimitry]

if you're a copywriter, you will need this simple and free tool
from time to time. I use it to analyze emotional power of headlines

here it is:
Advanced Marketing Institute - Headline Analyzer

[Matt Jutras]

Thank you for this....I played with it a little bit:

Your Headline's EMV Score: 50.00%

And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

Wowzers...I need to start charging more :O

[mmslax2]

I got 33.3% thanks for this!

[Kesh247]

Originally Posted by Uncle Dimitry

if you're a copywriter, you will need this simple and free tool
from time to time. I use it to analyze emotional power of headlines

here it is:
Advanced Marketing Institute - Headline Analyzer

Nice one... i've also been using headline analyzer for a while now. Good tool.

[CopperCopy]

I got an 80%! With a predominantly intellectual classification...

Now I feel really good!

You should be careful on how much stock you invest in this tool though. How accurate do you think this really is? And only a human can know if the headline has the potential to connect with the targeted audience.

Still, this tool is very interesting. Thanks for sharing.

[vistad]

Is there anyway of testing the accuracy of this tool? Assuming it to be true how does it help? I used a title for an article 'To Flash or not to Flash' which I knew was good the moment it came into my head.
I'll need to use this tool a lot before I can figure out whether it is telling me anything I can use.

[Uncle Dimitry]

I think it has a list of power words and makes a decision based on them. Try to put "free free free free free" there. It will give 100%

[CDarklock]

Interesting.

"Supercharge Your Business in Six Easy Steps" - 42.86%, Even Balance

"Turbocharge Your Business in Six Easy Steps" - 28.57%, Intellectual/Empathetic

"Improve Your Business in Six Easy Steps" - 28.57%, Intellectual/Spiritual

"Explode Your Business in Six Easy Steps" - 14.29%, Intellectual

Let's try "now".

"Supercharge Your Business Now" - 50%, Empathetic/Spiritual

"Turbocharge Your Business Now" - 25%, Empathetic

"Improve Your Business Now" - 25%, Spiritual

"Explode Your Business Now" - 0%, Neutral

Hmm.

"Now Your Business Supercharge" - 50%, Empathetic/Spiritual

Ooooookay... let's try this.

"Easy Your Steps in Six Business Improve" - 28.57%, Intellectual/Spiritual

So word order doesn't matter.

Doesn't mean the tool isn't useful, but... be aware of the limitations.

[Treborrevo]

Bunk.

I just put in two headlines that smashed response and sales records for two different companies.

One pulled millions. It has beat challengers for 10 years.

It only rated it at a 25%.

Main nouns were referrals, cpa's and financial planners. The system rated it as spiritual?

UPDATE: I just ran some more tested headlines against this. The winner - a headline that increased conversions by a whopping 78% only scored a wimpy 12.5 on the EMV. It scored the big loser as the winner!

So, unless someone can come up with more evidence on why its scoring the winning headline champions from proven A/B split test as losers - I'd say this tool is LETHAL to your copy.

Am I missing something here?

[Kevin Lam]

I'm on with Robert. It's like letting a computer write the sales letter for you based on emotion it doesn't understand. I mean, if word order doesn't matter to this program, you could have a headline like this "Master Secrets Free You Learn". Hey, it's a 60% EMV, it MUST be a home run. No, not really.

[KAINSMONEY]

This tool is really nice , thanks for sharing .

[KenStrong]

Come on, people, it's just a tool... nobody's seriously suggesting you abdicate all headline-writing duties to it. If it helps you in your writing, use it.

[Kevin Lam]

Yes, it's just a tool and it should be used with caution. If you want the warm and fuzzies, do what you need to do, but don't let it get in the way of your intuitive writing or the proven writing methods that get you results.

[Treborrevo]

"It's just a tool"

Yes, a very inaccurate one that got a couple million dollar headlines very wrong.

If it gets stuff that wrong, I'd suggest avoiding it. It's worse than bad advice.

[Paul McQuillan]

I think this is fun to play with, but I would never use
it for my copywriting.

I am sure no one on here would actually use this in their efforts...

or would they

[BrianMcLeod]

[webmatic]

I did'nt knew what to check so just checked something for you

"Supercharge your business ethics" and it got 50% as well lol
Thanks
Webmatic

Originally Posted by CDarklock

Interesting.

"Supercharge Your Business in Six Easy Steps" - 42.86%, Even Balance

"Turbocharge Your Business in Six Easy Steps" - 28.57%, Intellectual/Empathetic

"Improve Your Business in Six Easy Steps" - 28.57%, Intellectual/Spiritual

"Explode Your Business in Six Easy Steps" - 14.29%, Intellectual

Let's try "now".

"Supercharge Your Business Now" - 50%, Empathetic/Spiritual

"Turbocharge Your Business Now" - 25%, Empathetic

"Improve Your Business Now" - 25%, Spiritual

"Explode Your Business Now" - 0%, Neutral

Hmm.

"Now Your Business Supercharge" - 50%, Empathetic/Spiritual

Ooooookay... let's try this.

"Easy Your Steps in Six Business Improve" - 28.57%, Intellectual/Spiritual

So word order doesn't matter.

Doesn't mean the tool isn't useful, but... be aware of the limitations.

[Null-11]

Hehehehe. "Explode Free Instantly Supercharge Intellectual Secrets" Gives you 100% Intellectual.

Excellent tool though. You just have to remember it's not all-knowing and you should split test your headlines and not trust your income to some free web tool.