URL to bookmark...

Uncle Dimitry · 06-03-2009, 05:13 PM

if you're a copywriter, you will need this simple and free tool
from time to time. I use it to analyze emotional power of headlines

here it is:
Advanced Marketing Institute - Headline Analyzer

Matt Jutras · 06-03-2009, 07:37 PM

Thank you for this....I played with it a little bit:

Quote:

Your Headline's EMV Score: 50.00%

And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

Wowzers...I need to start charging more :O

mmslax2 · 06-03-2009, 07:40 PM

I got 33.3% thanks for this!

Kesh247 · 06-03-2009, 07:45 PM

Quote:

Originally Posted by Uncle Dimitry

if you're a copywriter, you will need this simple and free tool
from time to time. I use it to analyze emotional power of headlines

here it is:
Advanced Marketing Institute - Headline Analyzer

Nice one... i've also been using headline analyzer for a while now. Good tool.

CopperCopy · 06-03-2009, 09:40 PM

I got an 80%!

With a predominantly intellectual classification...

Now I feel really good!

You should be careful on how much stock you invest in this tool though. How accurate do you think this really is? And only a human can know if the headline has the potential to connect with the targeted audience.

Still, this tool is very interesting. Thanks for sharing.

vistad · 06-04-2009, 05:26 AM

Is there anyway of testing the accuracy of this tool? Assuming it to be true how does it help? I used a title for an article 'To Flash or not to Flash' which I knew was good the moment it came into my head.
I'll need to use this tool a lot before I can figure out whether it is telling me anything I can use.

Uncle Dimitry · 06-04-2009, 05:56 AM

I think it has a list of power words and makes a decision based on them. Try to put "free free free free free" there. It will give 100%

CDarklock · 06-17-2009, 04:47 PM

Interesting.

"Supercharge Your Business in Six Easy Steps" - 42.86%, Even Balance

"Turbocharge Your Business in Six Easy Steps" - 28.57%, Intellectual/Empathetic

"Improve Your Business in Six Easy Steps" - 28.57%, Intellectual/Spiritual

"Explode Your Business in Six Easy Steps" - 14.29%, Intellectual

Let's try "now".

"Supercharge Your Business Now" - 50%, Empathetic/Spiritual

"Turbocharge Your Business Now" - 25%, Empathetic

"Improve Your Business Now" - 25%, Spiritual

"Explode Your Business Now" - 0%, Neutral

Hmm.

"Now Your Business Supercharge" - 50%, Empathetic/Spiritual

Ooooookay... let's try this.

"Easy Your Steps in Six Business Improve" - 28.57%, Intellectual/Spiritual

So word order doesn't matter.

Doesn't mean the tool isn't useful, but... be aware of the limitations.

Treborrevo · 06-17-2009, 04:58 PM

Bunk.

I just put in two headlines that smashed response and sales records for two different companies.

One pulled millions. It has beat challengers for 10 years.

It only rated it at a 25%.

Main nouns were referrals, cpa's and financial planners. The system rated it as spiritual?

UPDATE: I just ran some more tested headlines against this. The winner - a headline that increased conversions by a whopping 78% only scored a wimpy 12.5 on the EMV. It scored the big loser as the winner!

So, unless someone can come up with more evidence on why its scoring the winning headline champions from proven A/B split test as losers - I'd say this tool is LETHAL to your copy.

Am I missing something here?

Kevin Lam · 06-18-2009, 12:32 AM

I'm on with Robert. It's like letting a computer write the sales letter for you based on emotion it doesn't understand. I mean, if word order doesn't matter to this program, you could have a headline like this "Master Secrets Free You Learn". Hey, it's a 60% EMV, it MUST be a home run. No, not really.

KAINSMONEY · 06-18-2009, 12:34 AM

This tool is really nice , thanks for sharing .

Ken Strong · 06-18-2009, 12:36 AM

Come on, people, it's just a tool... nobody's seriously suggesting you abdicate all headline-writing duties to it. If it helps you in your writing, use it.

Kevin Lam · 06-18-2009, 12:48 AM

Yes, it's just a tool and it should be used with caution. If you want the warm and fuzzies, do what you need to do, but don't let it get in the way of your intuitive writing or the proven writing methods that get you results.

Treborrevo · 06-18-2009, 07:40 AM

"It's just a tool"

Yes, a very inaccurate one that got a couple million dollar headlines very wrong.

If it gets stuff that wrong, I'd suggest avoiding it. It's worse than bad advice.

BrianMcLeod · 06-19-2009, 07:53 AM

webmatic · 06-19-2009, 03:12 PM

I did'nt knew what to check so just checked something for you

"Supercharge your business ethics" and it got 50% as well lol
Thanks
Webmatic

Quote:

Originally Posted by CDarklock

Interesting.

"Supercharge Your Business in Six Easy Steps" - 42.86%, Even Balance

"Turbocharge Your Business in Six Easy Steps" - 28.57%, Intellectual/Empathetic

"Improve Your Business in Six Easy Steps" - 28.57%, Intellectual/Spiritual

"Explode Your Business in Six Easy Steps" - 14.29%, Intellectual

Let's try "now".

"Supercharge Your Business Now" - 50%, Empathetic/Spiritual

"Turbocharge Your Business Now" - 25%, Empathetic

"Improve Your Business Now" - 25%, Spiritual

"Explode Your Business Now" - 0%, Neutral

Hmm.

"Now Your Business Supercharge" - 50%, Empathetic/Spiritual

Ooooookay... let's try this.

"Easy Your Steps in Six Business Improve" - 28.57%, Intellectual/Spiritual

So word order doesn't matter.

Doesn't mean the tool isn't useful, but... be aware of the limitations.

Null-11 · 06-19-2009, 03:24 PM

Hehehehe. "Explode Free Instantly Supercharge Intellectual Secrets" Gives you 100% Intellectual.

Excellent tool though. You just have to remember it's not all-knowing and you should split test your headlines and not trust your income to some free web tool.

06-03-2009, 05:13 PM	#1
Uncle Dimitry ........................ War Room Member Join Date: Jun 2007 Posts: 314 Thanks: 22 Thanked 96 Times in 21 Posts Social Networking Contact Info	URL to bookmark... if you're a copywriter, you will need this simple and free tool from time to time. I use it to analyze emotional power of headlines here it is: Advanced Marketing Institute - Headline Analyzer
	List building. Ad swaps, Joint Ventures, Solo Mailings and Free Autoresponder. Join Safe-Swaps today

06-03-2009, 07:40 PM	#3
mmslax2 Warrior Member Join Date: Apr 2008 Location: , , USA. Posts: 20 Thanks: 1 Thanked 0 Times in 0 Posts	Re: URL to bookmark... I got 33.3% thanks for this!

06-03-2009, 09:40 PM	#5
CopperCopy Highly Conductive Writing Join Date: May 2009 Posts: 33 Thanks: 7 Thanked 7 Times in 6 Posts	Re: URL to bookmark... I got an 80%! With a predominantly intellectual classification... Now I feel really good! You should be careful on how much stock you invest in this tool though. How accurate do you think this really is? And only a human can know if the headline has the potential to connect with the targeted audience. Still, this tool is very interesting. Thanks for sharing.

06-04-2009, 05:26 AM	#6
vistad Active Warrior Join Date: Apr 2009 Location: India Posts: 59 Thanks: 10 Thanked 4 Times in 4 Posts	Re: URL to bookmark... Is there anyway of testing the accuracy of this tool? Assuming it to be true how does it help? I used a title for an article 'To Flash or not to Flash' which I knew was good the moment it came into my head. I'll need to use this tool a lot before I can figure out whether it is telling me anything I can use.
	Advertising and Marketing Company Dubai

06-04-2009, 05:56 AM	#7
Uncle Dimitry ........................ War Room Member Join Date: Jun 2007 Posts: 314 Thanks: 22 Thanked 96 Times in 21 Posts Social Networking Contact Info	Re: URL to bookmark... I think it has a list of power words and makes a decision based on them. Try to put "free free free free free" there. It will give 100%
	List building. Ad swaps, Joint Ventures, Solo Mailings and Free Autoresponder. Join Safe-Swaps today

06-17-2009, 04:47 PM	#8
CDarklock AT gmail DOT com War Room Member Join Date: May 2009 Location: Kent, WA Posts: 6,945 Blog Entries: 4 Thanks: 1,739 Thanked 5,481 Times in 2,509 Posts Social Networking Contact Info	Re: URL to bookmark... Interesting. "Supercharge Your Business in Six Easy Steps" - 42.86%, Even Balance "Turbocharge Your Business in Six Easy Steps" - 28.57%, Intellectual/Empathetic "Improve Your Business in Six Easy Steps" - 28.57%, Intellectual/Spiritual "Explode Your Business in Six Easy Steps" - 14.29%, Intellectual Let's try "now". "Supercharge Your Business Now" - 50%, Empathetic/Spiritual "Turbocharge Your Business Now" - 25%, Empathetic "Improve Your Business Now" - 25%, Spiritual "Explode Your Business Now" - 0%, Neutral Hmm. "Now Your Business Supercharge" - 50%, Empathetic/Spiritual Ooooookay... let's try this. "Easy Your Steps in Six Business Improve" - 28.57%, Intellectual/Spiritual So word order doesn't matter. Doesn't mean the tool isn't useful, but... be aware of the limitations.
	Donate to the Darklock Liquor Fund Hey; I got nothin' to do today but smile, 'n-da, 'n-da, doo-da, and here I am.

06-17-2009, 04:58 PM	#9
Treborrevo Active Warrior Join Date: Jun 2009 Posts: 66 Thanks: 8 Thanked 71 Times in 17 Posts	Re: URL to bookmark... Bunk. I just put in two headlines that smashed response and sales records for two different companies. One pulled millions. It has beat challengers for 10 years. It only rated it at a 25%. Main nouns were referrals, cpa's and financial planners. The system rated it as spiritual? UPDATE: I just ran some more tested headlines against this. The winner - a headline that increased conversions by a whopping 78% only scored a wimpy 12.5 on the EMV. It scored the big loser as the winner! So, unless someone can come up with more evidence on why its scoring the winning headline champions from proven A/B split test as losers - I'd say this tool is LETHAL to your copy. Am I missing something here?
	Robert Stover Breakthrough Results

06-18-2009, 12:32 AM	#10
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Location: Dallas, Texas, USA. Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts Social Networking	Re: URL to bookmark... I'm on with Robert. It's like letting a computer write the sales letter for you based on emotion it doesn't understand. I mean, if word order doesn't matter to this program, you could have a headline like this "Master Secrets Free You Learn". Hey, it's a 60% EMV, it MUST be a home run. No, not really.
	Best Regards, Kevin Lam

06-18-2009, 12:34 AM	#11
KAINSMONEY Active Warrior Join Date: May 2009 Location: Argentina Posts: 37 Thanks: 5 Thanked 1 Time in 1 Post	Re: URL to bookmark... This tool is really nice , thanks for sharing .
	Direct Downloads

06-18-2009, 12:36 AM	#12
Ken Strong Marxist (Groucho) War Room Member Join Date: Nov 2005 Location: Seattle, WA, USA. Posts: 4,626 Blog Entries: 1 Thanks: 754 Thanked 1,484 Times in 702 Posts Social Networking Contact Info	Re: URL to bookmark... Come on, people, it's just a tool... nobody's seriously suggesting you abdicate all headline-writing duties to it. If it helps you in your writing, use it.
	I Have Cancer: Read The Story and Donate If You Can \| Other Ways You Can Help: 1. Make a Pledge to Mark Andrews' 10-Mile Christmas Row 2. Get the Crazy 8 Copywriting Seminar Recording 3. Buy the All-Star WSO -- just click below: ==> JazzPro.org -- Watch Jazz Videos for Free <==

06-18-2009, 12:48 AM	#13
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Location: Dallas, Texas, USA. Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts Social Networking	Re: URL to bookmark... Yes, it's just a tool and it should be used with caution. If you want the warm and fuzzies, do what you need to do, but don't let it get in the way of your intuitive writing or the proven writing methods that get you results.
	Best Regards, Kevin Lam

06-18-2009, 07:40 AM	#14
Treborrevo Active Warrior Join Date: Jun 2009 Posts: 66 Thanks: 8 Thanked 71 Times in 17 Posts	Re: URL to bookmark... "It's just a tool" Yes, a very inaccurate one that got a couple million dollar headlines very wrong. If it gets stuff that wrong, I'd suggest avoiding it. It's worse than bad advice.
	Robert Stover Breakthrough Results

06-19-2009, 07:53 AM	#15
BrianMcLeod Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA. Posts: 2,110 Blog Entries: 5 Thanks: 1,289 Thanked 1,486 Times in 637 Posts Social Networking Contact Info	Re: URL to bookmark...
	Brian McLeod The Warrior Event 2012 - March 10-11 - Raleigh NC! Direct Response Copywriting \| Get on my private list immediately...

06-19-2009, 03:24 PM	#17
Null-11 Active Warrior Join Date: Dec 2008 Location: Tampa, Florida, United States, Northern Hemisphere, Earth, ... The Milky Way Galaxy Posts: 43 Thanks: 5 Thanked 7 Times in 7 Posts Social Networking Contact Info	Re: URL to bookmark... Hehehehe. "Explode Free Instantly Supercharge Intellectual Secrets" Gives you 100% Intellectual. Excellent tool though. You just have to remember it's not all-knowing and you should split test your headlines and not trust your income to some free web tool.