Which OTO scheme is better? .....

Uncle Dimitry · 06-06-2009, 12:48 PM

I got a question for those, who might have this tested

Which OTO scheme converts better:
--> Register --> Thankyou --> OTO
or
--> Register --> OTO

Kyle Tully · 06-06-2009, 06:02 PM

Really need a lot more information to give any kind of meaningful answer.

Like... where are these people coming from, how/what have you "sold" them (what are they expecting when they register), what the specific offer is, the copy used etc.

You can make both work, but I'd turn the "thankyou" into a presell for the OTO

Kevin Lam · 06-06-2009, 10:06 PM

I prefer this approach:

Register >> Thank you >> Confirm >> OTO

Bruce Wedding · 06-06-2009, 11:33 PM

First, this is NOT what you're asking. I know that. I'm just sharing something.

I always thought the OTO comes after the money. But when I had no choice but to offer it right behind the first buy button, I assumed conversions would tank. They did not. I've converted almost 50% with it.

colmodwyer · 06-07-2009, 04:48 AM

Quote:

But when I had no choice but to offer it right behind the first buy button, I assumed conversions would tank. They did not. I've converted almost 50% with it.

We do that at the company I work for. Although we've only done it a few times, you seem to always be looking at 30% - 50% on the OTO, give or take.

It seems people leave an awful lot of money on the table by not offering one.

Quote:

I always thought the OTO comes after the money.

One can only speculate, but I reckon after a customer has completed the first purchase, they've satisfied their buying urges. So it's hard to get them back in that mode...

Assuming others have similar test results as yourself. As far as I'm aware most up sells I've seen go Letter -> OTO -> Order.

Colm

Uncle Dimitry · 06-07-2009, 06:03 AM

Ok, what about free site, where user hasn’t purchased anything yet. So, isn’t it better to congratulate them and say thanks for registration and only after that try to sell them something? Or just skip all formalities and show OTO?

Kevin Lam · 06-07-2009, 11:54 PM

Dimitry, stop asking and start testing, man! Do one way for about 2 weeks and the other for about 2 weeks. Or do both at the exact same time on two different sites/pages. You'll get your final results. Split testing is important because not all products/niches are the same. People will respond according in certain niches so it's never a one size fits all scenario. Just go do some testing.

Robin L. · 06-08-2009, 12:20 AM

Ok, at the risk of sounding dumb here....( I AM NEW) what is OTO??

lharding · 06-08-2009, 07:34 AM

Hi Robin L.

I'm new to this also, but I think OTO means One Time Offer. It's a special offer you've put together that your visitor will see only once.

Best regards, Lee.

Kevin Lam · 06-08-2009, 09:26 AM

Close. It's actually "One-Time-Only" offer, but who cares. You get the point. Just use it.

Jon Steel · 06-08-2009, 09:58 AM

Register >> Thank you >> Confirm >> OTO

Kyle Tully · 06-08-2009, 05:29 PM

Quote:

Originally Posted by Robin L.

Ok, at the risk of sounding dumb here....( I AM NEW) what is OTO??

If you hover your mouse over the word -- OTO -- the definition will come up

06-06-2009, 12:48 PM	#1
Uncle Dimitry ........................ War Room Member Join Date: Jun 2007 Posts: 315 Thanks: 27 Thanked 96 Times in 21 Posts Social Networking Contact Info	Which OTO scheme is better? ..... I got a question for those, who might have this tested Which OTO scheme converts better: --> Register --> Thankyou --> OTO or --> Register --> OTO
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06-06-2009, 06:02 PM	#2
Kyle Tully ConsultingTycoon.com War Room Member Join Date: Apr 2007 Location: Vaucluse, Australia. Posts: 2,343 Thanks: 98 Thanked 269 Times in 128 Posts Social Networking Contact Info	Re: Which OTO scheme is better? ..... Really need a lot more information to give any kind of meaningful answer. Like... where are these people coming from, how/what have you "sold" them (what are they expecting when they register), what the specific offer is, the copy used etc. You can make both work, but I'd turn the "thankyou" into a presell for the OTO
	Thought About Offline Consulting? Fiona - $5,500 + $600/m 1st Week... Anthony - $7k + $594/m... Liz - $12k 1st Month... Rob - $7k + $800/ 1st Month... Scott - $45,000 in 3m... 20/yo Jock 6-Figure Client 2nd Month Don't you deserve the same unfair advantage?

06-06-2009, 10:06 PM	#3
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 1 Thanks: 185 Thanked 231 Times in 156 Posts	Re: Which OTO scheme is better? ..... I prefer this approach: Register >> Thank you >> Confirm >> OTO

06-06-2009, 11:33 PM	#4
Bruce Wedding The Reality Check War Room Member Join Date: Apr 2006 Location: Cancun, Quintana Roo, MX Posts: 3,622 Thanks: 322 Thanked 563 Times in 255 Posts Social Networking Contact Info	Re: Which OTO scheme is better? ..... First, this is NOT what you're asking. I know that. I'm just sharing something. I always thought the OTO comes after the money. But when I had no choice but to offer it right behind the first buy button, I assumed conversions would tank. They did not. I've converted almost 50% with it.
	Cancun Beach Bum Things to Do in Cancun

06-07-2009, 06:03 AM	#6
Uncle Dimitry ........................ War Room Member Join Date: Jun 2007 Posts: 315 Thanks: 27 Thanked 96 Times in 21 Posts Social Networking Contact Info	Re: Which OTO scheme is better? ..... Ok, what about free site, where user hasn’t purchased anything yet. So, isn’t it better to congratulate them and say thanks for registration and only after that try to sell them something? Or just skip all formalities and show OTO?
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06-07-2009, 11:54 PM	#7
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 1 Thanks: 185 Thanked 231 Times in 156 Posts	Re: Which OTO scheme is better? ..... Dimitry, stop asking and start testing, man! Do one way for about 2 weeks and the other for about 2 weeks. Or do both at the exact same time on two different sites/pages. You'll get your final results. Split testing is important because not all products/niches are the same. People will respond according in certain niches so it's never a one size fits all scenario. Just go do some testing.

06-08-2009, 12:20 AM	#8
Robin L. Active Warrior War Room Member Join Date: May 2009 Posts: 46 Thanks: 2 Thanked 3 Times in 3 Posts Contact Info	Re: Which OTO scheme is better? ..... Ok, at the risk of sounding dumb here....( I AM NEW) what is OTO??

06-08-2009, 07:34 AM	#9
lharding The Architect War Room Member Join Date: Jun 2009 Location: Cambridgeshire, UK Posts: 113 Thanks: 18 Thanked 17 Times in 17 Posts Contact Info	Re: Which OTO scheme is better? ..... Hi Robin L. I'm new to this also, but I think OTO means One Time Offer. It's a special offer you've put together that your visitor will see only once. Best regards, Lee.
	Lee Harding The Architect

06-08-2009, 09:26 AM	#10
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Posts: 986 Blog Entries: 1 Thanks: 185 Thanked 231 Times in 156 Posts	Re: Which OTO scheme is better? ..... Close. It's actually "One-Time-Only" offer, but who cares. You get the point. Just use it.

06-08-2009, 09:58 AM	#11
Jon Steel HyperActive Warrior War Room Member Join Date: May 2009 Location: Okinawa, Japan Posts: 440 Thanks: 68 Thanked 33 Times in 33 Posts	Re: Which OTO scheme is better? ..... Register >> Thank you >> Confirm >> OTO