What is the best writing angle for a health & care related pet ebook?

Adam Murray · 06-10-2009, 03:09 AM

This is for an exotic type animal and the owners are really passionate about this pet. Difficulty of taking care of this pet ranks around an 8/10.

I've been reading a lot about copy because I simply can't afford to hire someone to write it for me and I want to do a good job. I've been learning a lot from Joe Sugarman...

He says the whole purpose of the headline, sub-headline, and all images (and captions) is to get people to read the first sentence. And the second sentence, to read the third, and so on. And during this first paragraph, or two, I should be building the selling environment.

My question is, what should the first few sentences of this copy be? What kind of overall theme or angle should this be written in for the best response? I don't think the "scare" tactic is a very good one in this case, but I may be wrong? Please, any advice from experienced copywriters would be greatly appreciated!

Thanks!

Adam

Dean Dhuli · 06-10-2009, 05:18 AM

The story angle might work very well... provided
you're able to execute it correctly.

Regards,
Dean

/

dorothydot · 06-10-2009, 07:01 AM

I would also start with a wonderfully warm-feelie story... and then give a general summary statement about your book and how it helps the warm-feelie happen.

Then use teasers to lead readers through the text. You know, something like, "Why would you x for your pet? Page y tells you the answer."

Or, "When your pet does y, he's trying to tell you...."

Hope this helps,
Dot

PS - Oh, weave the theme of your warm-feelie story through the page.

MontelloMarketing · 06-15-2009, 10:11 AM

To not answer your question...

I have a question for you:

Is there a hungry market here? I mean, an exotic pet ain't a dog or cat... not even a fish. Are there enough owners of this pet out there to even create a broad enough market from which you can find buyers?

That would be my first question.

Now to answer your question, yeah I agree with everyone else. A great story could work. There has to be a ton of empathy in it however.

06-10-2009, 03:09 AM	#1
Adam Murray Active Warrior Join Date: Oct 2005 Location: , , USA. Posts: 76 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	What is the best writing angle for a health & care related pet ebook? This is for an exotic type animal and the owners are really passionate about this pet. Difficulty of taking care of this pet ranks around an 8/10. I've been reading a lot about copy because I simply can't afford to hire someone to write it for me and I want to do a good job. I've been learning a lot from Joe Sugarman... He says the whole purpose of the headline, sub-headline, and all images (and captions) is to get people to read the first sentence. And the second sentence, to read the third, and so on. And during this first paragraph, or two, I should be building the selling environment. My question is, what should the first few sentences of this copy be? What kind of overall theme or angle should this be written in for the best response? I don't think the "scare" tactic is a very good one in this case, but I may be wrong? Please, any advice from experienced copywriters would be greatly appreciated! Thanks! Adam

06-10-2009, 05:18 AM	#2
Dean Dhuli Copywriter & Marketer War Room Member Join Date: Dec 2007 Posts: 426 Thanks: 20 Thanked 37 Times in 31 Posts Contact Info	Re: What is the best writing angle for a health & care related pet ebook? The story angle might work very well... provided you're able to execute it correctly. Regards, Dean /
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06-10-2009, 07:01 AM	#3
dorothydot Selling with Stories War Room Member Join Date: Aug 2008 Location: Southern Maryland Posts: 497 Thanks: 289 Thanked 120 Times in 102 Posts	Re: What is the best writing angle for a health & care related pet ebook? I would also start with a wonderfully warm-feelie story... and then give a general summary statement about your book and how it helps the warm-feelie happen. Then use teasers to lead readers through the text. You know, something like, "Why would you x for your pet? Page y tells you the answer." Or, "When your pet does y, he's trying to tell you...." Hope this helps, Dot PS - Oh, weave the theme of your warm-feelie story through the page.
	"Sell the Magic of A Dream" www.DP-Copywriting-Service.com

06-15-2009, 10:11 AM	#4
MontelloMarketing Godfather Of Persuasion War Room Member Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh Posts: 1,140 Thanks: 112 Thanked 349 Times in 177 Posts Social Networking	Re: What is the best writing angle for a health & care related pet ebook? To not answer your question... I have a question for you: Is there a hungry market here? I mean, an exotic pet ain't a dog or cat... not even a fish. Are there enough owners of this pet out there to even create a broad enough market from which you can find buyers? That would be my first question. Now to answer your question, yeah I agree with everyone else. A great story could work. There has to be a ton of empathy in it however.
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