Tips:How To Get 52% Opt-In Page Conversion??

[ebizman87]

I just stumbled upon master copywriter Ray Edwards case study on "How did Frank Kern managed to get 52% opt-in page conversion for his website."



Here's why this page converts like crazy according to Ray:

1.The format of the webpage
2.The "hand written" arrow pointing down
3.No more NAME but ONLY email to join the list

Check out the case study video from Ray for more explanation.Ray will explain why this web page is good and is converting like crazy. I found it awesome and helpful.

Here's the link:
Copywriter Ray Edwards | Direct Response Copywriting, Online Marketing, Product Launches and more.

P/S:I just wana help here and I don't make a dime promoting this website

[Tyrus Antas]

It's certainly a great opt-in page. However it helps that most people opting-in are being referred by a third party which increases thrust in the offer.

How would it convert with... PPC traffic? or organic search engine traffic?

Tyrus

[ebizman87]

Originally Posted by Tyrus Antas

How would it convert with... PPC traffic? or organic search engine traffic?

Tyrus

Ermm..I saw similar questions asked by some of the viewers and Ray has personally answered the question:

"In my experience, PPC traffic can yield opt-ins at 25% and up if the copy is good. Best I've seen on PPC is just over 50% but that was a very specific campaign with some unique factors. For a launch where you're getting "warm" traffic, you might shoot for 50%. If you're sending traffic to the page that knows/likes/trusts you (like your buyer's list, for instance) then you can get 75% or better."

Hope it helps!!

[DougBarger]

One way he could increase that is to put another webform right at the very top center.

My opt in rate shot up to 70% when I did that a few months back.

When I removed it for testing purposes, it averaged at about 60% where it is now.

[ebizman87]

Originally Posted by DougBarger

One way he could increase that is to put another webform right at the very top center.

My opt in rate shot up to 70% when I did that a few months back.

When I removed it for testing purposes, it averaged at about 60% where it is now.

Hey there Doug.
Nice to hear from you!!Perhaps you should have shared your secret of success
here when you opt in rate shot up to 70%.

Anyway thanks for the tips.

[Tony Dean]

I've copied this down!

What a gem!

[severt]

The question is: "Would a newbie with the same landing page get the same results?"
I guess not.

In think it's a combination of Kern & landing page.
Also the traffic Frank get's is HOT.

[DougBarger]

Originally Posted by ebizman87

Hey there Doug.
Nice to hear from you!!Perhaps you should have shared your secret of success
here when you opt in rate shot up to 70%.

Anyway thanks for the tips.

Hey nice to hear from you too!
I still appreciate that video you sent that time.

Also nice, killer thread here!

As far as sharing when first achieving the 70%+ rate,
Well I had thought about it,
but the opt in page just looked so weird, plus I usually don't prefer to
"toot my own horn" about successes, numbers too often.

But I saw there was a genuine interest in how to increase opt in rates
and was very pleased how pleased my clients were to report
back rates greater than 60% after I did their squeeze page copy so figured I'd share the "secrets" after having achieved consistent results.

If you'd like me to, I'll keep you updated on the third phase of testing.
The reason it works is because as soon as the visitor visits your page,
the very first thing they see is the form.

Instead of 'submit' I put "Get My Course"
It was up there even above the headline.

Then after the headline and some bullets of benefits it was there again.
The new format I'm testing currently,
is slightly different, but it still is largely dependent on making sure
both:

*the call to action to opt in is above the fold spelling out exactly the steps needed to take to opt in. ie., To receive your first tip instantly, "Just enter your name and email, then click "Get My Course" in the form below now:

and

*to make sure the webform itself is above the fold.

(For anyone reading who may not know what "above the fold" is,
it's the area of your website visible upon the visit without having
to scroll at all.)

The next format in the series of testing scheduled is
projected to outperform even the 70% rate because
it is going to combine the elements of the one working now plus
the addition of the third webform above the headline at the top center
whereas before, I only had two webforms. (There will be 3).

1.This way, the first thing the visitor sees is the optin form with that
"Get My Course" call to action on the button without having to read anything.

2.The next thing they see is a headline which then contains another
call to action there above the fold.

3.Beneath that, are bullets of benefits followed by
another strong call to action above the webform
giving the visitor 3 different opportunities to opt in
greatly increasing the number of those actions
which will be taken.

Nothing too special, I'm sure it will work for anyone who applies it.

Incidentally I'm a big fan of both Ray and Frank too, so not trying any
'one upmanship' or anything just to make that clear.

But if anyone wants to test my methods out, I'd love to hear
about your success after doing so.

[MJ Schaefer]

Originally Posted by severt

The question is: "Would a newbie with the same landing page get the same results?"
I guess not.

In think it's a combination of Kern & landing page.
Also the traffic Frank get's is HOT.

Exactly right.

I would be far more interested to see the breakdown of an optin page in a non-IM niche that is proven to have a high conversion.

I daresay that John Reese could launch an ebook with a sales letter that just says "This report WILL show you how to make $150 a day with no upfront investment. Buy now", and it would convert well. Because he's John Reese, and he has a reputation, and he will be sent good traffic by his affiliates, and other variables I'm sure.

When Jeff Walker launches a new product, it will convert well. Period.

[ebizman87]

Originally Posted by DougBarger

The next format in the series of testing scheduled is
projected to outperform even the 70% rate because
it is going to combine the elements of the one working now plus
the addition of the third webform above the headline at the top center
whereas before, I only had two webforms. (There will be 3).

1.This way, the first thing the visitor sees is the optin form with that
"Get My Course" call to action on the button without having to read anything.

2.The next thing they see is a headline which then contains another
call to action there above the fold.

3.Beneath that, are bullets of benefits followed by
another strong call to action above the webform
giving the visitor 3 different opportunities to opt in
greatly increasing the number of those actions
which will be taken.

Excellent case study tips and I'd love to hear the results of your 3rd phase of testing.

And regarding your tactics to outperform the 70% conversion rate,if I'm not mistaken I've seen one of Ewen Chia and Jimmy Brown's website with some of the tactics that you've mentioned above!! The good thing is that, you're revealing it for FREE while other guru's are charging BIG money for it!!

Hope to hear more from you.

[DougBarger]

Originally Posted by ebizman87

Excellent case study tips and I'd love to hear the results of your 3rd phase of testing.

And regarding your tactics to outperform the 70% conversion rate,if I'm not mistaken I've seen one of Ewen Chia and Jimmy Brown's website with some of the tactics that you've mentioned above!! The good thing is that, you're revealing it for FREE while other guru's are charging BIG money for it!!

Hope to hear more from you.

Since you put it that way, let me just respond with the response I once received from a man much greater than I once upon a time:

"Hey buddy, we all are in a business.
The simple equation of business is:
** Business = serving and helping others to succeed ***
So save your thanks buddy.
Good Sales & Profit,"

[ebizman87]

Originally Posted by DougBarger

"Hey buddy, we all are in a business.
The simple equation of business is:
** Business = serving and helping others to succeed ***
So save your thanks buddy.
Good Sales & Profit,"

Shhh...This is the real secret to succeed. You should have save it for yourself instead of telling others about it!!

CheerZ..

[Jonathan Mizel]

The squeeze page is excellent, however the reason it got the opt-in it did is because of the traffic source (mostly referred email) and the guy behind it (Frank).

For example, one of the bullets is "Shenanigans." If the average marketer used that as a "benefit" the result would probably be confusion or even annoyance. But when Frank does it, based on his reputation, you know there's going to be some crazy stuff in that video, and it'll be fun to watch.

The graphics further add a personal touch, especially Frank's embellishment of the arrows

Jonathan

[yommys01]

Originally Posted by MeTellYou

what precisely do you not believe ? You don't believe the explanation? what are you talking about? your comment annoyed me.

What exactly are you annoy about?

He must be working hard to push up his post count. I may be wrong but it looks like it.

[BJ Min]

could it be possible that the optin rate may be high because
if you click on the "send" button (even WITHOUT writing email),
you get led to the sales page?

because i went to frank's site and just clicked on "SEND" without
writing my email...and it led to the next page...

[Darla]

52% opt tin? GEEZ! As a newbie I find that mind boggling. Great tips that I plan to try to see if I can get at least half of that. I would be very happy with a 25% opt in success rate at this point.

[DougBarger]

Originally Posted by Darla

52% opt tin? GEEZ! As a newbie I find that mind boggling. Great tips that I plan to try to see if I can get at least half of that. I would be very happy with a 25% opt in success rate at this point.

Hi Darla,

I can totally empathize with your feelings and you're not alone.

To my surprise, many, many people have been struggling to get past
that same barrier you're talking about.

The reason I say it was a surprise, is because my clients and I have been
enjoying 55%, 60% and even as high as 73% thanks to just some simple
tweeks to their squeeze page format and copy I've made for them.

The newest format looks as if it will even exceed the 70%s as
I believe I've now isolated just the right combination of variables
in terms of both format, layout and copy to break that barrier.

I know a few numbers had been tossed around. You had said you'd
be happy to break 25% and someone else had a solid effort at 50%,
so I figured it would be nice to show some actual proof and results
of a page I have live right now in the effort it may shed a clearer
light on the tips I provided above for those who are looking to increase
your opt in rates and conversions.

Here's a little video I just made a minute ago and I hope you enjoy it.
Created by Camtasia Studio 6

(use firefox for optimal viewing)

Doug

[moneyfreak]

Optin without Name?
I read somewhere in another thread here that if you add name to the email subject then the conversions will be more (People will check the mails if it has their name in subject).

Any explanations? I'm confused!

[DougBarger]

Originally Posted by moneyfreak

Optin without Name?
I read somewhere in another thread here that if you add name to the email subject then the conversions will be more (People will check the mails if it has their name in subject).

Any explanations? I'm confused!

There's a couple of different schools of thought on this.

For instance, Ryan Deiss said he ran some tests where
his opt in rate shot up several percent when leaving out the
name field and only using the email field because some
people may not have wanted to offer up that extra piece
of personal info.

He also said in regards to the "what about personalization in emails" issue,
that people are so used to seeing it these days, they've almost become
desensitized to it and it's not as special or effective as it was even a few years ago.

Again, it's all going to come down to how you like running your business
and what's important to you.

It's also going to come down to what works with your list and for you.

You may find that your optins increase when you leave out the name
field also and like Ryan, not experience any significant decrease
in email clickthrough rates because of not having the [!firstname} field.

Ryan had also said that when we write to friends, we don't always
have that greeting like "Hi ___," anyway,

but that he just starts off into the message, so in that light it would actually appear to be more personal even without the name.

Hey if that's what's working for you, Ryan, more power to you!

That's admirable he's testing to improve his business on all levels.

Right now, I prefer to have my subscriber's name in the email
just as a personal preference.

But I may test that one out for myself sometime just to see
how the clickthrough rates go for me also.

Maybe I'm spoiled on personalization, but it just seems too powerful
of a tool not to use, because
the personal level is the deepest level in which we can communicate with another person.

So to sum up and answer your question,
at least one recent industry report from testing has found there are no significant decreases in clickthrough rates from dropping personalization
while dropping the name field in favor of an email field only webform has shown to increase the opt in subscription conversion rates.

Hope this helps

[Anonymous Affiliate]

I personally use the name field either. What for anyway? to say "Hi XXXXX" at the first line of the email? I can easily say "Hey there, how you doing?" and it's just as personal.

I just don't see the reason for the name field.

[BlueSquares]

I'll be happy to test this theory.

I'll make the page, video and product. I just need 7 or 8 mega gurus to send highly targeted traffic with a strong recommendation. (I'm looking at you, Mike Filsaime).

[honestbizpro]

Originally Posted by BlueSquares

I'll be happy to test this theory.

I'll make the page, video and product. I just need 7 or 8 mega gurus to send highly targeted traffic with a strong recommendation. (I'm looking at you, Mike Filsaime).

Reality check...got to have it!

[Scott Lundergan]

Originally Posted by DougBarger

One way he could increase that is to put another webform right at the very top center.

My opt in rate shot up to 70% when I did that a few months back.

When I removed it for testing purposes, it averaged at about 60% where it is now.

That is an good point I hope others take note of. Here is a video landing page I use as a case study/swipe file site from a client of mine who did something similar. Their opt-in is right at the top for a 66% conversion.

http://www.supermindevolutionsystem.com/page1/

[Li Weng]

Originally Posted by BJ Min

could it be possible that the optin rate may be high because
if you click on the "send" button (even WITHOUT writing email),
you get led to the sales page?

because i went to frank's site and just clicked on "SEND" without
writing my email...and it led to the next page...

Funny I noticed that too... But I don't think the
autoresponder will count it as an optin if no email
address is registered.

Hey maybe it's another tactics, you never know.

And agree to what many people pointed out,
it's easy to get a great optin rate when all
your leads are from mega guru lists so they're
highly prequalified.

Would be more convincing if we knew the percentage
breakdown of where the traffic is from.

[Pnigro]

Very interesting thread.

[mikeyman120]

Originally Posted by Scott Lundergan

That is an good point I hope others take note of. Here is a video landing page I use as a case study/swipe file site from a client of mine who did something similar. Their opt-in is right at the top for a 66% conversion.

http://www.supermindevolutionsystem.com/page1/

That is one cool squeeze page. I would enlarge the 2 images to at least double their size but otherwise the video and the background image are awesome.

Mike

[davemiz]

nice... i've designed a bunch of stuff for frank, including the mass control logo, and site.... but you're forgetting probably the most important thing.... and it has NOTHING to do with the copy, the graphics, the arrows, the layout, the form...

frank ALREADY has a reputation and name in his market. The frame of mind a person is in when coming to his page is HUGE to the conversion.

the 52% was from his list, from j partners lists.... not from cold traffic.