Basic things to remember when writing ad copy

[gregdbowen]

1) Use 'you' not 'I' or 'our'
2) Write in active voice, verbs ending in 'ing'
3) Keep it informal, conversational
4) Keep it brief
5) Write with personality
6) Be careful of your cadence - new writers always put things in threes and use the same cadence for each sentence.

I just hired a writer to help me with ad copy - most of you probably know all this, but thought I would share.