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#51 | ||
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HyperActive Warrior
War Room Member
Join Date: Aug 2008
Posts: 434
Thanks: 89
Thanked 188 Times in 105 Posts
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Quote:
And you are perhaps unfamilar with the use of a search engine? Quote:
I know Vin recommends that his clients split test. So do I. So do the other copywriters I respect. And we ALL offer rewrites as part of our service offer. You've obviously been working with some real amateurs. The copywriter is not your adversary. He is a part of your team. | ||
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#52 | ||||
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Godfather Of Persuasion
War Room Member
Join Date: Oct 2006
Location: Los Angeles - Tampa - Raleigh
Posts: 791
Thanks: 10
Thanked 115 Times in 72 Posts
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Quote:
The argument is whether copy can be guaranteed. I'm not saying controls can't be beat as proof... or that controls can't stand as proof. I'm saying you can't hold back a guy's check because your project tanked. Quote:
No. And it seems only web businesses expect this deal. You don't get paid for the commercial you write only if it sells more toothpaste. The "penalty" for non-performance is not getting hired by Crest again. Copywriters who write offline don't get paid only if the sales letter makes money. In fact they get paid their fees and receive a royalty! Usually not one based on sales but on pieces mailed. Quote:
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But you know... If you peel back the layers this practice in general is not fair at all. Copywriter puts 50 hours into a sales letter and it tanks... he gets stiffed on his money. He's taking all the risk. All 50 of his hours at risk. What risk is the marketer taking? And in the end the marketer has the majority of the gain to make! Marketer throws a grand at ppc... it tanks so he stiffs the copywriter and moves on to the next guy with a guarantee. Good luck winning that game! A "guarantee to tweak" based on tests is one thing. A "you don't get paid unless it works" deal is garbage. Tweaking is part of the business. I never leave my clients hanging. If something's not working we try to find out why and fix it. Luckily I have a high success rate. Because of it, some clients actually pay my rate AND give bonuses for milestones. That's the real way to get a guarantee. Pay a fair rate and offer performance bonuses. You want to talk tired reasoning? Tired reasoning is that a copywriter doesn't deserve to be paid for his time just because your product tanked. | ||||
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Vin Montello
“Is Your Copywriter Making You This Kind Of Money?” www.montellomarketing.com The Godfather Of Persuasion” www.montellomarketing.com/godfather |
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