Copywriter: Split Testing Salespage

[mohd]

Though I should post this to internet marketing in general,
But I had been thinking of asking the copywriter instead.

As I’m about to launch my first ever product,
I must split test my salespage.

I will be using
Michael Humphreys’s Easy Multi Tracking…

But I’m thinking to “split” my salespage into 2 parts.

Because I think at some point I might lose the visitors right?
So, why don’t I just split it into two parts so that I could have
a clearer overview and better statistic
of what’s working and what’s not.

This will also encourage the reader to click in my salespage.

So, to simplify:

Page A: http://www.mysite.com
- This first page will primarily consist of the headline,
persuading the reader why they need this solution even more
(making it a very desperate problem that need to be solved right now)
and story of me in becoming a reluctant hero discovering this
simple method to help them. Mostly about emotions and feelings.
- So as to test my headlines, persuasion of my story…

Page B: http://www.mysite.com/sample-my-product.htm
- This second page will have the content of bullet points of what’s
important inside my product (unique selling propositions),
telling the reader why they really need my product, its benefits,
unique selling price, guarantee and p.s.
- So as testing the USPs, the benefits, price variation
and guarantee duration or maybe the graphics.

One page vs. Two pages salespage,

Your opinion please,

Mohd

[Matt Jutras]

Originally Posted by mohd

Because I think at some point I might lose the visitors right?
So, why don’t I just split it into two parts so that I could have
a clearer overview and better statistic
of what’s working and what’s not.

No. A true "split" test would be comparing the results of two separate sales letters.

Not splitting one in half and seeing which half people like more...

One page vs. Two pages salespage,

One page.

Your opinion please,

Hire a copywriter.

Fast.

[mohd]

Originally Posted by codepoint786

A split test is when visitors get sent to two versions of your sales letter or web page. It creates 2 different versions of your page. One would be your control page (index.html) and the other your test page (index2.html).
Steps for Creating Your Split Test Page.
1. Create your sales letter page
You must have a live web site which you drive traffic to.
2. Tracking software
I use Adtrackz to split test my web pages. Adtrackz creates one split test link. You then direct visitors to this link. Adtrackz will automatically split visitors between index1.html and index2.html. If your visitor orders, you will know which version of the sales page produced the sale.
3. Change one factor on the test page.
Only test one thing at a time then observe the affects. Factors test may include:
headlines
keywords
first paragraph
header graphic
price
bonus
testimonials
4. Analyze your results
After generating traffic to your split test page (you can use Google AdWords for this) you can determine which version performed the best. In Adtrackz you click on Split Test Statistics in the Split Test menu.
Continue testing different factors of your sales letter to increase conversion rates and make more sales. Creating a Split Test is the best way to quickly see what works and what doesn’t.

Are you promoting Adtrackz?...lol...
Easy Multi Tracking could do a whole lot more.
Anyway thanks for your feedback.

Mohd

[mohd]

Originally Posted by Matt Jutras

No. A true "split" test would be comparing the results of two separate sales letters.

Not splitting one in half and seeing which half people like more...

I'm sorry but you're not convincing me enough.

If I know people arrive at my first half of the salespage and then click on
to go to another last half of the salespage wouldn't it better?
in addition, i'll also test which elements in the first half of the salespage works,
then i can also test which element in the last half of the salespage works
when buyers buy my product

I had said: I'll be using Easy Multi Tracking

Mohd

[Matt Jutras]

Originally Posted by mohd

I'm sorry but you're not convincing me enough.

If I know people arrive at my first half of the salespage and then click on
to go to another last half of the salespage wouldn't it better?

Your goal is to get them to buy...not click on "page 2".

in addition, i'll also test which elements in the first half of the salespage works,
then i can also test which element in the last half of the salespage works
when buyers buy my product

Sorry, but this just does not make any sense at all. But you don't need my permission to waste your time.

I'm just trying to help you out, man. No offense.

[mohd]

Originally Posted by Matt Jutras

Your goal is to get them to buy...not click on "page 2".

Sorry, but this just does not make any sense at all. But you don't need my permission to waste your time.

I'm just trying to help you out, man. No offense.

Thanks,
that's quite convincing.

I even don't no if Easy Multi Tracking has the capability to do that...

Mohd

[MikeHumphreys]

Hi Mohd,

Let me try to answer your questions in terms of testing. Since you are using my product, if you have any further questions please don't hesitate to PM me or use the help desk on Easy Multi Tracking.

Originally Posted by mohd

As I’m about to launch my first ever product,
I must split test my salespage.

The idea behind a multi-page website where the reader has to click a link to keep reading is trying to keep them engaged the whole time.

The problem is, you're asking the reader to take multiple actions... click the link to move onto each page... then eventually click on the order button.

You will lose a certain amount of your readers at each page. Obviously the only way to tell is to test and track your results.

If your sales copy doesn't keep them interested enough to click the link to go the next page, you will lose them.

For example... instead of saying 'Next Page', you might have the copy lead into a sentence like this (and make it clickable):

"That's when I realized..."

My advice is to write your sales letter as one long webpage. Then you still want to split it into a multi-page format, look for spots in your copy to split each page while keeping the copy flowing.

Set up each webpage as their own separate testing campaign. So if your sales letter is spread over 5 pages, then you'll need 5 different campaigns.

It will make it easier to track your data. Set up the testing elements and their variations inside each campaign.

Just as important, you'll be able to quickly see what percentage of your unique visitors are leaving after each page.

For example, if your first page gets 100 unique visitors but the second page only gets 60 unique visitors, then you're losing 40 unique visitors (or 40%) of your traffic and you need to improve your sales copy on the first page.

Easy Multi Tracking will tell you how likely your results are to stay the same (i.e. Headline 1A staying the best converting version over Headline 1B or 1C)

The other option which most people do is to keep everything on one webpage and set up all of your tests on that page. Even if you're only testing 2 variations (A vs. B test) of each element, you can use multivariate software like mine to run multiple "split" tests on the same page all at once.

That's what I've done in the demo video for the software. It's 5 elements with 3 variations each being tested all at once.

In terms of traffic, I recommend a minimum of 100 sales or opt-ins per webpage before you draw your conclusions.

Hope that helps,

Mike

[mohd]

thanks, that explains everything...

but something keeps bothering me...
I don't know whether Easy Multi Tracking test the the result with respect to
a link that a visitor click or when they arrive at the next new page

could you clarify on that?

Mohd

[MikeHumphreys]

Hi Mohd,

In simple terms, when they reach the next page or where you put the JS Conversion tag from your campaign.

Hope that helps,

Mike

[mohd]

thanks Mike,

that surely clears my head,
by the way Easy Multi Tracking really rocks,
and i think my salepage couldn't live without it.

glad i managed to get it for insane wso price...

Mohd

[snowtigress]

Splitting your sales page is a bad idea. The purpose of copy is to persuade your clients to BUY your product. There is a very clear structure lead-up to direct them towards this decision. Splitting your page in two will interrupt the process and allow them to leave without buying anything. You need to create TWO separate sales letters to test which gets the best results. Forget which ones get people to "click on a different link." Reading and buying are two different things. Test which letter gets people to purchase your product. Money talks. Good luck

[MikeHumphreys]

Originally Posted by snowtigress

Splitting your sales page is a bad idea. The purpose of copy is to persuade your clients to BUY your product. There is a very clear structure lead-up to direct them towards this decision. Splitting your page in two will interrupt the process and allow them to leave without buying anything. You need to create TWO separate sales letters to test which gets the best results. Forget which ones get people to "click on a different link." Reading and buying are two different things. Test which letter gets people to purchase your product. Money talks. Good luck

The only way to truly tell is to test. There are some websites that do quite well with a multi webpage format. Fat Loss 4 Idiots is one that immediately comes to mind. One of my competitors Split Test Accelerator uses a multi-page format and I know he's also an avid tester.

The reasoning behind it is people who aren't truly interested the product will leave before the buy button anyways. A 5% conversion rate for a product is considered great but still means 95% of the site visitors leave without buying.

Personally, I like writing one long sales page because it's only one webpage I have to build instead of several... but that's just my own preference and not anything I've ever tested.